Latest Google Search Algorithm and SEO Updates

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Saturday, May 17, 2025

Take Your Google Ads to the Next Level: Advanced Tactics

Chapter 15: Advanced Strategies & Scaling Your Google Ads

Google Ads

🔝 Advanced Tactics

Performance Max Campaigns: Use machine learning to automate across all channels
Geo-Fencing: Target users based on specific physical locations
Dayparting: Schedule ads by time of day for peak ROI
Audience Layering: Combine multiple targeting types
Use of Scripts: Automate bid adjustments, alerts, and optimizations

🚀 Scaling Strategies

Replicate high-performing campaigns to new markets or geographies
Increase budget gradually while monitoring ROAS
Expand to YouTube, Display, Discovery, and Shopping if relevant

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