Google Ads Display Certification Exam Answers ✅✅✅ 2022 [Updated]

Google Ads Display Certification 2021 - 22

Question 1:-  Which functionality applies to HTML5 ads?

Answer:-

• They use interactive content stored in containers and rendered in browsers
• They can’t be viewed on mobile devices
• They’re easy to update and don’t require plug–ins
• They’re easy to update but require plug–ins 

Question 2:- How does an extension work on a Display ad?

Answer:-

• It extends the length of the ad placement
• It adds a testimonial
• It adds extra information, like a location or phone number
• It extends the ad below the fold 

Question 3:- Which practice would be acceptable under Google’s editorial and technical requirements?

Answer:-

• Promoting documented copyrighted content
• Including a generic phrase like “Buy products, click here”
• Linking to a site that’s under construction
• Showing a URL that doesn’t accurately indicate the landing page, such as “google.com” taking people to gmail.com 

Question 4:- A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that features:

Answer:-

• the entire new line of non–stick cookware
• a specific pan within the new line
• all non–stick cookware sold on the site
• all cookware sold on the site

Question 5:- In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)

Answer:-

• Any mobile site or mobile app
• YouTube.com
• google.com
• Mobile sites that are part of the Google Display Network 

Question 6:- What does remarketing allow you to do? (Choose 2)

Answer:-

• See how many people bought your product after seeing the ad
• Tailor your ads to users based on their previous actions on your website or app
• Send client emails
• Reconnect with people who have previously visited your website or mobile app by showing them relevant ads as they browse the web 

Question 7:- Which practice would violate Google’s editorial and professional requirements?

Answer:-

• Including a border on the ad
• Directing people to a page other than the advertiser’s homepage
• Showing a ValueTrack tag in the text
• Including a question mark in the headline 

Question 8:- What are the key benefits of using the Google Display Network? (Choose 2)

Answer:-

• Massive reach, you can advertise on any website
• Influence consideration
• Sophisticated reporting to measure performance
• Placing your ads on google.com 

Question 9:- Viewable cost–per–thousand impressions (vCPM):

Answer:-

• lets you pay only for impressions that become viewable
• applies to all ads that appear in Google Search and on the Display Network
• counts an ad as “viewable” when 75% of it is visible on the screen for 5 seconds or more
• lets you bid based on Google Ads’ projected views of your ad

Question 10:- An advertiser who wants to target specific categories of video content on the Display Network should:

Answer:-

• add the keyword “video” to the campaign
• use video ads
• target the Search Network
• add a call–to–action (CTA) overlay to the ads

Question 11:- What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?

Answer:-

• Drive action
• Build awareness
• Drive loyalty
• Influence consideration 

Question 12:- A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:

Answer:-

• target cost–per–acquisition (CPA) bidding
• cost–per–click (CPC) bidding
• cost–per–day (CPD) bidding
• viewable cost–per–thousand impressions (vCPM) bidding 

Question 13:- You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?

Answer:-

• Create a remarketing list segment for shopping cart abandoners
• Launch a new search campaign
• Launch a new marketing video
• Send an email blast to all of your newsletter subscribers 

Question 14:- Where can you place a client’s image and video ads?

Answer:-

• On the Search and Display Networks
• On the Search Network only
• On the Search Network and YouTube
• On the Display Network only

Question 15:- Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?

Answer:-

• Create separate remarketing and Shopping campaigns
• Create one ad group targeted to both remarketing and Shopping
• Create two ad groups: one targeted to remarketing and the other to Shopping
• Create a combined remarketing and Shopping campaign 

Question 16:- Frequency capping gives advertisers the ability to specify a limit to the number of:

Answer:-

• clicks for all viewers
• clicks for a unique viewer
• impressions for all viewers
• impressions for a unique viewer 

Question 17:- You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?

Answer:-

• Include “textbooks” and “study guides” as keywords
• Implement the remarketing tag after the body tag
• Use a custom feed
• Use the “Education” business type 

Question 18:-You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn’t move any further into your site?

Answer:-

• Past converters
• Product page visitors
• Homepage visitors
• Category page visitors 

Question 19:-Which ad format is easiest to create and edit, and has the widest reach on the Display Network?

Answer:-

• Rich media ads
• Text ads
• Video ads
• Display ads

Question 20:-You have a friend who has a small business, and she wants to manage her own Google Ads campaign. She has no experience with Google Ads and would like to experiment with different options. Which campaign type would you recommend to start?

Answer:-

• Display Network with Search opt-in
• Search Network
• Search Network with Display opt-in
• Display Network 

Question 21:-The dynamic remarketing tag collects data such as:

Answer:-

• types of pages viewed
• affinity group characteristics
• number of code snippets
• business ID numbers of visitors 

Question 22:-Which ad format is recommended for building awareness?

Answer:-

• Image ads
• Dynamic image ads
• Display ads with location extensions
• Universal app campaigns 

Question 23:-Dynamic remarketing lets an advertiser:

Answer:-

• types of pages viewed
• affinity group characteristics
• number of code snippets
• business ID numbers of visitors 

Question 24:-James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?

Answer:-

• Limit the number of times an individual in that region sees the ad
• Buy more ad inventory in that region
• Lower the bid for inventory targeting that region
• Run remarketing campaigns only in that region

Question 25:-When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:

Answer:-

• Conversion
• Impression
• Viewthrough
• Click 

Question 26:-Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?

Answer:-

• Cost–per–view (CPV)
• Cost–per–acquisition (CPA/CO)
• Cost–per–click (CPC)
• Viewable cost–per–thousand impressions (vCPM) 

Question 27:-Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?

Answer:-

• A photo of a bride
• A quotation about falling in love
• promotion from a related business, like a bakery
• A map showing her business location 

Question 28:-If an advertiser chooses to run ads in image formats, Google will:

Answer:-

• display these ads on the Display Network
• charge an additional fee to serve these ads
• require that cost–per–thousand impressions (CPM) bidding be used
• display these ads on the Search Network 

Question 29:-An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?

Answer:-

• Ad rotation
• Frequency capping
• Ad scheduling
• Bid Optimizer

Question 30:-Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of Google Ads campaign would be best for that?

Answer:-

• Search Network
• Search Network with Display opt-in
• Display Network
• Search Network with YouTube opt-in 

Question 31:-Which bidding type is only available for ads on the Display Network?

Answer:-

• Maximize clicks
• Target cost–per–acquisition (CPA)
• Viewable cost–per–thousand impressions (vCPM)
• Cost–per– view (CPV) 

Question 32:-Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?

Answer:-

• Focus on impressions
• Focus on engagement
• Focus on clicks
• Focus on conversions 

Question 33:-What is the reach of the Google Display Network?

Answer:-

• Over 40 percent of global internet users
• Over 50 percent of global internet users
• Over 90 percent of global internet users
• Over 60 percent of global internet users 

Question 34:-What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?

Answer:-

• Drive action
• Drive loyalty
• Build awareness
• Influence consideration 

Question 35:-Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?

Answer:-

• Conversion tracking
• IP exclusion setting
• Keyword diagnosis
• Display Planner 

Question 36:-Which bidding strategy should use you if you want to increase revenue from your ad spend?

Answer:-

• Maximize clicks
• Enhanced cost-per-click (ECPC)
• Target return on ads spend (ROAS)
• Target cost-per-action (CPA) 

Question 37:-How many websites are part of the Google Display Network?

Answer:-

• 500K+ websites
• 100K+ websites
• 2M+ websites
• 1M+ websites

Question 38:-Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?

Answer:-

• Ad performance
• Reach and frequency
• Impression share
• Placement performance 

Question 39:-You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results?

Answer:-

• Cost-per-enagement (CPE)
• Enhanced cost-per-click (ECPC)
• Cost-per-view (CPV)
• Viewable cost-per-thousand impressions (vCPM)

Question 40:-Which re-marketing list segment will typically have the highest volume of viewers?

Answer:-

• Past converters
• Homepage visitors
• Product page visitors
• Category page visitors 

Question 41 :-Which is a benefit of using display advertising with Google to build brand awareness?

Answer:-

• Higher clickthrough rates (CTR) than on Google Search
• Consistent performance from day–to–day
• Accurate forecasts of clicks and impressions
• Expansive network of diverse sites 

Question 42 :-In order to use remarketing with Google Analytics, you need to:

Answer:-

• have a goal conversion rate of 20%
• have a goal conversion rate of 30%
• have your Google Analytics and Google Ads accounts linked
• have at least one active Google Ads account 

Question 43 :-You’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use?

Answer:-

• Keyword targeting
• Device targeting
• Audience targeting
• Location and language targeting 

Question 44 :-You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?

Answer:-

• Cost-per-click
• Clickthrough rate
• Cost-per-acquisition
• Conversion 

Question 45 :-Hayley’s client wants to drive sales of her new cookbook that’s about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the Target and bid setting, her client’s ads can show when:

Answer:-

• the keywords and bid match
• only the topics match
• the keywords and topics match
• only the keywords match 

Question 46 :-If John is setting up a new video campaign, which manual bidding strategy should he use?

Answer:-

• Cost-per-click
• Cost-per-thousand-viewable impressions
• Cost-per-engagement
• Cost-per-view 

Question 47 :-An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?

Answer:-

• Create a campaign for each website
• Set bids on individual placements
• Set bids at the ad group or campaign level
• Choose websites that represent a variety of themes

Question 48 :-“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone

Answer:-

• expands or interacts with the ad
• watches the ad twice in a row
• hovers their finger over the ad for at least 2 seconds
• watches the ad for at least 2 seconds 

Question 49 :-Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?

Answer:-

• Google Analytics
• Conservative targeting
• Ad Preview and Diagnosis tool
• Aggressive targeting