Showing posts with label Google Ads. Show all posts
Showing posts with label Google Ads. Show all posts

Wednesday, May 04, 2022

Google Ads Video Advertising Exam Answers ✅✅✅ 2022 [Updated]

Google AdWords Video Advertising Exam Answers

Google Ads Video Advertising Exam

1)  Which of the following is a tip for optimizing a TrueView video ad campaign?
  A)  Remove all but one targeting group from the campaign.
  B)  Add exclusions to the campaign or targeting group.
  C)  All of the listed answers are incorrect.
  D)  Increase each target group’s bid by 100%.
2)  What is an example of a managed placement for a TrueView in-stream ad?
  A)  A website on the Google Display Network (GDN).
  B)  All of the listed answers are correct.
  C)  A YouTube channel.
  D)  YouTube watch page.
3)  A TrueView in-stream ad view is counted when a viewer:
  A)  watches at least 25% of the video.
  B)  watches at least 30 seconds of the video or completes it.
  C)  watches the video for five seconds or longer.
  D)  watches the video until the last quartile.
4)  What is the maximum number of targeting groups you can create in an AdWords for video campaign?
  A)  10
  B)  1
  C)  50
  D)  There isn’t a limit.
5)  What does average view frequency measure?
  A)  Average number of channel views.
  B)  Average number of times someone has viewed a video ad.
  C)  Average view-through rate (VTR) for the video.
  D)  All of the listed answers are incorrect.
6)  What are the targeting options for mastheads?
  A)  Topics, remarketing and interests.
  B)  Topics and remarketing.
  C)  Interests and remarketing.
  D)  Visitors to the YouTube homepage in a targeted country.
7)  To run a TrueView video ad, the video must be uploaded to:
  A)  an advertiser’s website.
  B)  YouTube, with the privacy settings changed to “Private.”
  C)  any video hosting site.
  D)  YouTube, with the privacy settings changed to “Public” or “Unlisted.”
8)  Which of the following is true when creating a targeting group for an AdWords for video campaign?
  A)  You can see estimates for views and average cost-per-view (CPV) values.
  B)  All of the listed answers are correct.
  C)  You can enable targeting groups for certain ads.
  D)  You can customize bids per TrueView ad format.
9)  An advertiser is charged for a TrueView in-display ad when a viewer:
  A)  watches the entire ad.
  B)  watches a TrueView in-stream ad after watching an in-display ad.
  C)  chooses to watch the ad by clicking a thumbnail.
  D)  shares the ad.
10)  _______ is used for AdWords for video campaigns.
  A)  Cost-per-click (CPC) bidding
  B)  Cost-per-acquisition (CPA) bidding
  C)  Cost-per-thousand-impressions (CPM) bidding
  D)  Cost-per-view (CPV) bidding
11)  What do earned actions measure?
  A)  Comments and likes.
  B)  Earned views, earned comments and earned likes
  C)  Visits on the website.
  D)  Ad views.
12)  Why is average view frequency important to measure?
  A)  All of the listed answers are incorrect.
  B)  You can see the number of conversions the ad received.
  C)  You can understand how often a single user sees your ad
  D)  You can see how engaged a viewer is with your ad
13)  Where would a call-to-action (CTA) overlay show?
  A)  All of the listed answers are correct.
  B)  Videos on your channel.
  C)  Embedded videos.
  D)  On TrueView in-display ads.
14)  With YouTube Analytics, you can track metrics on:
  A)  cost-per-channel visit.
  B)  playback locations.
  C)  YouTube session length.
  D)  TrueView ad skip rates.
15)  What is the view-through rate (VTR) of a campaign that has received 10,000 impressions and 900 views, and a channel that has received 200 subscriptions?
  A)  0.2
  B)  0.11
  C)  0.02
  D)  0.09
16)  ___________ ads can show on YouTube search results before they’re approved, but can’t run on the Search Network and Display Network until fully reviewed and approved.
  A)  Disapproved
  B)  Paused
  C)  Approved
  D)  Eligible
17)  In which TrueView format(s) can an advertiser use a companion banner?
  A)  In-stream and in-display.
  B)  In-stream.
  C)  All of the listed answers are incorrect.
  D)  In-display.
18)  A click on a companion banner:
  A)  can direct to an external URL.
  B)  can direct to a YouTube channel.
  C)  All of the listed answers are correct.
  D)  is free of charge.
19)  Which ad rotation option cannot be used for AdWords for video campaigns?
  A)  Rotate evenly.
  B)  Optimize for views.
  C)  Optimize for conversions.
  D)  Optimize for clicks.
20)  On average, how long does it take for a video ad to get approved?
  A)  1 business day.
  B)  Video ads are instantly eligible to show on YouTube and the Google Display Network (GDN).
  C)  2 hours.
  D)  10 business days.
21)  Which should be considered when analyzing campaign performance of different TrueView video ad formats?
  A)  Quartiles only.
  B)  View-through rate (VTR) only.
  C)  View-through rate (VTR) and quartiles.
  D)  Quartiles and website clicks.
22)  Average video view duration metrics are accessible through:
  A)  The YouTube Channel watch page.
  B)  The YouTube analytics audience retention tab.
  C)  AdWords reports and uploads tab.
  D)  AdWords campaign tab.
23)  With TrueView in-display ads, advertisers can target:
  A)  The Google Display Network (GDN).
  B)  All of the listed answers are incorrect.
  C)  YouTube.
  D)  YouTube and the Google Display Network (GDN).
24)  What does linking an AdWords account to a YouTube account allow an advertiser to do?
  A)  Access additional video reporting metrics.
  B)  All of the listed answers are correct.
  C)  Create a remarketing list.
  D)  Create call-to-action (CTA) overlays.
25)  What is masthead billing based on?
  A)  A flat fee.
  B)  Impressions and clicks.
  C)  Clicks.
  D)  Impressions.
26)  With TrueView in-stream ads, an advertiser pays:
  A)  only when the viewer clicks the video.
  B)  when the viewer watches at least 30 seconds of the video or completes it.
  C)  when the viewer watches five seconds of the video.
  D)  on a cost-per-thousand-impressions (CPM) basis.
27)  Which video ads can be created with AdWords for video?
  A)  Homepage expandable masthead unit.
  B)  TrueView ads.
  C)  Engagement ads.
  D)  InVideo ads.
28)  True or False: More than one YouTube account can be linked to an AdWords account.
  A)  True
  B)  False
29)  True or False: AdWords for video ads can use private videos.
  A)  True
  B)  False
30)  _________ ads can be created and managed through AdWords.
  A)  Reserve-bought
  B)  TV
  C)  TrueView
  D)  Masthead
31)  True or False: Advertisers have to implement a code to use the remarketing feature on AdWords for video.
  A)  False
  B)  True
32)  A TrueView in-display video ad needs to be:
  A)  There isn’t a limit.
  B)  Approximately 2 minutes.
  C)  Less than 30 seconds.
  D)  More than 30 seconds.
33)  True or False: YouTube remarketing lists can be used with standard text ads and display ads.
  A)  False
  B)  True
34)  How can an advertiser set up AdWords conversion tracking for a TrueView in-stream ad campaign?
  A)  Using Google Analytics.
  B)  Using YouTube Analytics.
  C)  By creating an AdWords conversion tracking code.
  D)  You cannot measure conversions with the in-stream format.
35)  True or False: AdWords for video is only recommended for branding.
  A)  True
  B)  False
36)  True or False: TrueView in-stream ads and TrueView in-display ads can be in the same AdWords for video campaign.
  A)  False
  B)  True
37)  An advertiser who wants to ensure a specific reach for a specific price on YouTube should use:
  A)  Reservation buying.
  B)  Placement targeting.
  C)  TrueView video ads.
  D)  Interest targeting.
38)  If an advertiser adds interest categories and topics to the same targeting group, then a TrueView ad will show:
  A)  only on targeted topics.
  B)  only on targeted interest categories.
  C)  on targeted topics and interest categories.
  D)  only when targeted topics and interest categories match.
39)  _________ are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube.
  A)  Companion banners.
  B)  TrueView in-display ads.
  C)  Display ads on the Google Display Network (GDN).
  D)  YouTube mastheads.
40)  ______________ is the most effective way to control the number of times a user sees an ad.
  A)  Setting a lower cost-per-view (CPV) bid at the campaign-level
  B)  Monitoring audience retention metrics with YouTube Analytics
  C)  Setting a frequency cap
  D)  Lowering bidding levels
41)  Which of the following can be targeted when building a mobile video masthead?
  A)  An iOS app.
  B)  All of the listed answers are correct.
  C)  An Android app.
  D)  m.YouTube.com
42)  Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTAs) are all tips for optimizing:
  A)  video ad campaigns.
  B)  bidding strategies.
  C)  cost-per-view (CPV) bidding strategies.
  D)  TrueView in-display ads.
43)  What’s the maximum length a TrueView video ad can be?
  A)  1 minute, 30 seconds.
  B)  7 minutes.
  C)  There isn’t a time limit.
  D)  30 seconds.
44)  ________ targeting enables advertisers to target specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.
  A)  Contextual
  B)  Placement
  C)  Interest
  D)  Topic
45)  True or False: With TrueView in-stream ads, the advertiser pays when a user clicks the video.
  A)  True
  B)  False
46)  TrueView in-display ads run on:
  A)  YouTube masthead ads.
  B)  Google TV.
  C)  YouTube watch pages.
  D)  YouTube search result pages.
47)  True or False: You can use contextual targeting with AdWords for video.
  A)  False
  B)  True
48)  Which of the following remarketing lists can be used for a video campaign?
  A)  People who clicked the +1 button on the advertiser’s Google+ page.
  B)  All of the listed answers are correct.
  C)  People who skipped your TrueView in-stream ads.
  D)  People who watched certain videos from the advertiser’s YouTube channel.
49)  Why should a YouTube account be linked to a Google+ page?
  A)  So your video ads appear on Google+, too.
  B)  To get a “YouTube tab” on the Google+ profile.
  C)  For auto-sharing of uploads to Google+ with customized posts.
  D)  To get a “YouTube” tab on the Google+ profile and for auto-sharing of uploads to Google+ with customized posts.
50)  True or False: Advertisers can use call-to-action overlays (CTAs) for free.
  A)  False
  B)  True
51)  The best way to initiate a reserve buy is to:
  A)  All of the listed answers are incorrect.
  B)  Contact a Google sales representative.
  C)  Create a reservation campaign in AdWords.
  D)  Create a normal video campaign in AdWords.
52)  What are creative best practices for a TrueView in-stream ad?
  A)  Add a call-to-action (CTA) overlay.
  B)  Deliver the most important message early in the video.
  C)  Provide clear next steps that customers can take action on.
  D)  All of the listed answers are correct.
53)  True or False: Advertisers can set bids per ad format
  A)  False
  B)  True
54)  TrueView in-stream ads can appear on:
  A)  the Google Play Store.
  B)  YouTube watch pages.
  C)  YouTube mastheads.
  D)  Google search results.
55)  Which targeting methods can be used with TrueView ads?
  A)  Topics.
  B)  Remarketing.
  C)  All of the listed answers are correct.
  D)  Interest categories.
56)  What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?
  A)  The advertiser pays for an impression on an ad with CPC bidding, and pays when a user watches a video ad with CPV bidding.
  B)  The advertiser pays for a click on an ad with CPC bidding, and pays when a user watches a video ad with CPV bidding.
  C)  The advertiser pays for a click on an ad with with CPC bidding, and pays for a video ad impression with CPV bidding.
  D)  The advertiser pays for a click on an ad with CPC bidding, and pays for a conversion with CPV bidding.
57)  Which is best practice for a successful TrueView in-stream ad?
  A)  All of the listed answers are correct.
  B)  Add a frequency cap.
  C)  Include a strong call to action so the viewer knows what to do
  D)  Use at least three different types of targeting methods to optimize the one that performs best.
58)  Which devices can the advertiser target with a mobile video masthead?
  A)  Tablets only.
  B)  Both mobile and tablets.
  C)  Android devices only.
  D)  Mobile only.
59)  How can an advertiser calculate the view-through rate (VTR) of an AdWords for video campaign?
  A)  By dividing the number of clicks by the number of views.
  B)  By looking at the percentage of viewers who watched the video until the last quartile.
  C)  By dividing the number of clicks by the number of impressions.
  D)  By dividing the number of views by the number of impressions.
60)  Advertisers who want to pay only when a user watches their ad should use:
  A)  Text ads.
  B)  YouTube homepage ads.
  C)  Cost-per-thousand-impressions (CPM).
  D)  TrueView in-stream ads.
61)  With a masthead, the advertiser can reserve:
  A)  The YouTube homepage.
  B)  Specific videos.
  C)  Specific channels.
  D)  All of the listed answers are correct.
62)  With AdWords for video, an advertiser can target:
  A)  Specific YouTube channels.
  B)  All of the listed answers are correct.
  C)  Websites on the Google Display Network (GDN).
  D)  Specific YouTube videos.
63)  How is a user added to a video remarketing list?
  A)  When the user purchases something from the advertiser’s website.
  B)  When the user clicks the video.
  C)  When a view occurs.
  D)  After five seconds of the video.
64)  True or False: IP address exclusion is not available for TrueView campaigns.
  A)  False
  B)  True
65)  Viewers are added to an advertiser’s YouTube remarketing list when they:
  A)  watch, comment, like, or share an advertiser’s YouTube video.
  B)  sign in to YouTube.
  C)  set up a YouTube account.
  D)  click a text ad in Google search results.

Google Ads Video Advertising Exam Answers ✅✅✅ 2022


66)  True or False: Advertisers cannot combine AdWords remarketing lists with a video remarketing list created in YouTube.
  A)  True
  B)  False
67)  True or False: Advertisers can implement a remarketing tag for mastheads
  A)  True
  B)  False
68)  True or False: The standard banner size supported by YouTube is 300×250.
  A)  True
  B)  False
69)  True or False: To get full access to YouTube analytics, you need to link your AdWords and YouTube accounts.
  A)  True
  B)  False
70)  Which can be done in YouTube Analytics?
  A)  Create remarketing lists.
  B)  Check the conversion volume.
  C)  Check the count of earned subscribers.
  D)  Check engagement reports.

71)  Where does the user land if they click a TrueView in-display ad?
  A)  The advertiser’s YouTube watch page or channel.
  B)  The advertiser’s website.
  C)  The advertiser’s YouTube masthead.
  D)  The ad’s destination URL.
72)  Initial remarketing list size for AdWords for video campaigns includes users from the last:
  A)  15 days.
  B)  540 days.
  C)  30 days.
  D)  You cannot include visitors from past days.
73)  An advertiser who wants to target specific categories of video content on the Google Display Network (GDN) should:
  A)  add the keyword “video” to the campaign.
  B)  add a remarketing list to the campaign.
  C)  use AdWords for video.
  D)  create a Search Network with Display Select campaign.
74)  Call-to-action (CTA) overlays are compatible with:
  A)  TrueView in-stream ads only.
  B)  any TrueView ad format.
  C)  TrueView in-display ads only.
  D)  All of the listed answers are incorrect

If someone clicks a TrueView video discovery ad, where do they land?
  • The video on the YouTube watch page or advertiser’s channel
  • The advertiser’s YouTube Masthead
  • The advertiser’s website
  • The ad’s destination URL
An advertiser can use a remarketing tag to target people who've:
  • Set up multiple YouTube accounts
  • searched on YouTube for videos about products like hers
  • posted videos on YouTube that mention her products
  • subscribed to or unsubcribed from her YouTube channel

Q: Frequency capping counts include
A: only impressions that were viewable


A viewer can skip watching a TrueView in-stream ad after:
  • 5 seconds
  • 10 seconds
  • 7 seconds
  • 2 seconds
Video remarketing is a way to optimize:
  • cost-per-view (CPV) bidding strategies
  • video campaigns
  • bidding strategies
  • conversions
The best way to reserve an ad is to:
  • Contact a Google sales representative
  • Create a reservation campaign in AdWords
  • Create a standard video campaign
  • Enter specifications on the "Reservation tab"
TrueView campaigns can help advertisers optimize for:
  • impressions
  • clicks
  • views and engagements
  • conversions

People are added to an advertiser's video remarketing list when they:
  • click a text ad in Google search results
  • watch, comment on, like, or share a competitor's YouTube video
  • sign in to YouTube
  • watch, comment on, like, or share a advertiser's YouTube video

An advertiser is charged for viewing a TrueView in-display ad when someone:
  • share the ad
  • watches a TrueView in-stream ad after watching a TrueView in-display ad
  • clicks and views the first frame of the ad
  • watches the entire ad

Q: trueview video discovery ads can run on
A: YouTube and Google Display Network

Why is average view frequency important to measure?
  • It tells you how many people are viewing the ad
  • It shows you how engaged people are with the ad
  • It shows how often the average person sees or interacts with the ad
  • It lets you continually track conversions

True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.
  • True
  • False

Which of these formats can be booked cross-screen (mobile and desktop)?
  • Rich Media Layouts Mastheads
  • Video Media Layout Mastheads
  • Rich Media Custom Mastheads
  • Video Mastheads

When is someone added to an advertiser's video remarketing list?
  • When she views the ad for the second time
  • When she clicks the ad
  • When she views the ad
  • When she purchases something from the advertiser's website

________ targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.
  • Interest
  • Contextual
  • Placement
  • Topic

What's the view rate of an AdWords campaign that shows 10,000 impressions, 900 views and 300 clicks?
  • 0.02
  • 0.2
  • 0.11
  • 0.09

If an advertiser adds interest categories and topics to the same targeting group, then a TrueView ad will show:
  • only on targeted topics.
  • only on targeted interest categories.
  •  on targeted topics and interest categories.
  •  only when targeted topics and interest categories match.

How can an advertiser calculate the view rate of a video campaign?
  • By dividing the number of clicks by the number of views
  • By looking at the percentage of viewers who watched the video until the last quartile
  • By dividing the number of views by the number of impressions
  • By dividing the number of impressions by the number of clicks

What's the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?
  • The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding
  • The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content - for example by clicking Install or watching the first 30 seconds of the ad - with CPV bidding
  • The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there's an impression with CPV bidding
  • The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding

Where would a call-to-action (CTA) overlay show?
  • On videos on your channel
  • All of the listed answers are correct
  • On embedded videos
  • On TrueView in-display ads

Q: TrueView in-display ads run on:
A: YouTube videos and search results and the Display Network

A client who wants to advertise before, during or after popular videos on the Display Network should:
  • add the keyword "video" to relevant campaigns
  • bundle display ads for each target audience
  • add a call-to-action (CTA) overlay to video ads
  • create  a video ad campaign

A TrueView in-stream ad view is counted when a viewer:
  • lands on the YouTube page where the ad is running
  • watches or skips the ad
  • watches the ad for a second time
  • engages with the ad, for example, by clicking a  call to action

TrueView in-stream ads and in-display ads appear, respectively:
  • at the top and bottom of videos
  • before videos and as clickable thumbnails
  • to the left and right of videos
  • as clickable thumbails and before videos

Which should you consider when evaluating the performance of an advertiser's TrueView campaign for brand awareness?
  • Clickthrough rate (CTR) and cost-per-click (CPC)
  • View rate and cost-per-click (CPC)
  • View rate, cost-per-view (CPV) and follow-on views
  • The targeting options that were used

TrueView video campaigns can include:
  • videos uploaded directly to YouTube
  • images
  • text
  • other video formats

Which can't be added to a TrueView video?
  • A call-to-action overlay
  • A ticker tape
  • A companion banner
  • A mobile app promo

True or False: Video ads may appear in videos marked "Private" on YouTube.
  • False
  • True

Linking a YouTube channel to a Google+ page lets you:
  • manage multiple channels from on Google account
  • manage multiple channels from on Google account and let multiple people manage a channel
  • manage one channel from one Google account and let multiple people manage a channel
  • manage one channel from one Google account

Which of these can be created to run on the Display Network?
  • VideoPlus ads
  • Homepage expandable Masthead ads
  • Lightbox ads and TrueView in-display ads
  • TrueView ads and VideoPlus ads

Video ads can run on:
  • The Display Network and video partner sites and apps
  • YouTube and the Display Network
  • YouTube only
  • YouTube and video partner sites and apps

What percentage of video views on YouTube come from mobile devices?
  • More than 75%
  • More than 50%
  • Almost 15%
  • Almost 25%

Which can an advertiser include in a TrueView video ad to increase interactivity?
  • A scrolling banner
  • An animated GIF
  • A card
  • A blinking border
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Google Ads Display Certification Exam Answers ✅✅✅ 2022 [Updated]

Google Ads Display Certification 2021 - 22

Google Ads Display Certification

Question 1:-  Which functionality applies to HTML5 ads?
Answer:-
  • They use interactive content stored in containers and rendered in browsers
  • They can’t be viewed on mobile devices
  • They’re easy to update and don’t require plug–ins
  • They’re easy to update but require plug–ins 
Question 2:- How does an extension work on a Display ad?
Answer:-
  • It extends the length of the ad placement
  • It adds a testimonial
  • It adds extra information, like a location or phone number
  • It extends the ad below the fold 
Question 3:- Which practice would be acceptable under Google’s editorial and technical requirements?
Answer:-
  • Promoting documented copyrighted content
  • Including a generic phrase like “Buy products, click here”
  • Linking to a site that’s under construction
  • Showing a URL that doesn’t accurately indicate the landing page, such as “google.com” taking people to gmail.com 
Question 4:- A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that features:
Answer:-
  • the entire new line of non–stick cookware
  • a specific pan within the new line
  • all non–stick cookware sold on the site
  • all cookware sold on the site
Question 5:- In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)
Answer:-
  • Any mobile site or mobile app
  • YouTube.com
  • google.com
  • Mobile sites that are part of the Google Display Network 
Question 6:- What does remarketing allow you to do? (Choose 2)
Answer:-
  • See how many people bought your product after seeing the ad
  • Tailor your ads to users based on their previous actions on your website or app
  • Send client emails
  • Reconnect with people who have previously visited your website or mobile app by showing them relevant ads as they browse the web 
Question 7:- Which practice would violate Google’s editorial and professional requirements?
Answer:-
  • Including a border on the ad
  • Directing people to a page other than the advertiser’s homepage
  • Showing a ValueTrack tag in the text
  • Including a question mark in the headline 
Question 8:- What are the key benefits of using the Google Display Network? (Choose 2)
Answer:-
  • Massive reach, you can advertise on any website
  • Influence consideration
  • Sophisticated reporting to measure performance
  • Placing your ads on google.com 
Question 9:- Viewable cost–per–thousand impressions (vCPM):
Answer:-
  • lets you pay only for impressions that become viewable
  • applies to all ads that appear in Google Search and on the Display Network
  • counts an ad as “viewable” when 75% of it is visible on the screen for 5 seconds or more
  • lets you bid based on Google Ads’ projected views of your ad
Question 10:- An advertiser who wants to target specific categories of video content on the Display Network should:
Answer:-
  • add the keyword “video” to the campaign
  • use video ads
  • target the Search Network
  • add a call–to–action (CTA) overlay to the ads

Question 11:- What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?
Answer:-
  • Drive action
  • Build awareness
  • Drive loyalty
  • Influence consideration 
Question 12:- A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:
Answer:-
  • target cost–per–acquisition (CPA) bidding
  • cost–per–click (CPC) bidding
  • cost–per–day (CPD) bidding
  • viewable cost–per–thousand impressions (vCPM) bidding 
Question 13:- You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?
Answer:-
  • Create a remarketing list segment for shopping cart abandoners
  • Launch a new search campaign
  • Launch a new marketing video
  • Send an email blast to all of your newsletter subscribers 
Question 14:- Where can you place a client’s image and video ads?
Answer:-
  • On the Search and Display Networks
  • On the Search Network only
  • On the Search Network and YouTube
  • On the Display Network only
Question 15:- Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?
Answer:-
  • Create separate remarketing and Shopping campaigns
  • Create one ad group targeted to both remarketing and Shopping
  • Create two ad groups: one targeted to remarketing and the other to Shopping
  • Create a combined remarketing and Shopping campaign 
Question 16:- Frequency capping gives advertisers the ability to specify a limit to the number of:
Answer:-
  • clicks for all viewers
  • clicks for a unique viewer
  • impressions for all viewers
  • impressions for a unique viewer 
Question 17:- You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?
Answer:-
  • Include “textbooks” and “study guides” as keywords
  • Implement the remarketing tag after the body tag
  • Use a custom feed
  • Use the “Education” business type 
Question 18:-You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn’t move any further into your site?
Answer:-
  • Past converters
  • Product page visitors
  • Homepage visitors
  • Category page visitors 
Question 19:-Which ad format is easiest to create and edit, and has the widest reach on the Display Network?
Answer:-
  • Rich media ads
  • Text ads
  • Video ads
  • Display ads
Question 20:-You have a friend who has a small business, and she wants to manage her own Google Ads campaign. She has no experience with Google Ads and would like to experiment with different options. Which campaign type would you recommend to start?
Answer:-
  • Display Network with Search opt-in
  • Search Network
  • Search Network with Display opt-in
  • Display Network 
Question 21:-The dynamic remarketing tag collects data such as:
Answer:-
  • types of pages viewed
  • affinity group characteristics
  • number of code snippets
  • business ID numbers of visitors 
Question 22:-Which ad format is recommended for building awareness?
Answer:-
  • Image ads
  • Dynamic image ads
  • Display ads with location extensions
  • Universal app campaigns 
Question 23:-Dynamic remarketing lets an advertiser:
Answer:-
  • types of pages viewed
  • affinity group characteristics
  • number of code snippets
  • business ID numbers of visitors 
Question 24:-James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?
Answer:-
  • Limit the number of times an individual in that region sees the ad
  • Buy more ad inventory in that region
  • Lower the bid for inventory targeting that region
  • Run remarketing campaigns only in that region
Question 25:-When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:
Answer:-
  • Conversion
  • Impression
  • Viewthrough
  • Click 
Question 26:-Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?
Answer:-
  • Cost–per–view (CPV)
  • Cost–per–acquisition (CPA/CO)
  • Cost–per–click (CPC)
  • Viewable cost–per–thousand impressions (vCPM) 
Question 27:-Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?
Answer:-
  • A photo of a bride
  • A quotation about falling in love
  • promotion from a related business, like a bakery
  • A map showing her business location 
Question 28:-If an advertiser chooses to run ads in image formats, Google will:
Answer:-
  • display these ads on the Display Network
  • charge an additional fee to serve these ads
  • require that cost–per–thousand impressions (CPM) bidding be used
  • display these ads on the Search Network 
Question 29:-An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?
Answer:-
  • Ad rotation
  • Frequency capping
  • Ad scheduling
  • Bid Optimizer
Question 30:-Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of Google Ads campaign would be best for that?
Answer:-
  • Search Network
  • Search Network with Display opt-in
  • Display Network
  • Search Network with YouTube opt-in 
Question 31:-Which bidding type is only available for ads on the Display Network?
Answer:-
  • Maximize clicks
  • Target cost–per–acquisition (CPA)
  • Viewable cost–per–thousand impressions (vCPM)
  • Cost–per– view (CPV) 
Question 32:-Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?
Answer:-
  • Focus on impressions
  • Focus on engagement
  • Focus on clicks
  • Focus on conversions 
Question 33:-What is the reach of the Google Display Network?
Answer:-
  • Over 40 percent of global internet users
  • Over 50 percent of global internet users
  • Over 90 percent of global internet users
  • Over 60 percent of global internet users 
Question 34:-What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?
Answer:-
  • Drive action
  • Drive loyalty
  • Build awareness
  • Influence consideration 
Question 35:-Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?
Answer:-
  • Conversion tracking
  • IP exclusion setting
  • Keyword diagnosis
  • Display Planner 
Question 36:-Which bidding strategy should use you if you want to increase revenue from your ad spend?
Answer:-
  • Maximize clicks
  • Enhanced cost-per-click (ECPC)
  • Target return on ads spend (ROAS)
  • Target cost-per-action (CPA) 
Question 37:-How many websites are part of the Google Display Network?
Answer:-
  • 500K+ websites
  • 100K+ websites
  • 2M+ websites
  • 1M+ websites
Question 38:-Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?
Answer:-
  • Ad performance
  • Reach and frequency
  • Impression share
  • Placement performance 
Question 39:-You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results?
Answer:-
  • Cost-per-enagement (CPE)
  • Enhanced cost-per-click (ECPC)
  • Cost-per-view (CPV)
  • Viewable cost-per-thousand impressions (vCPM)
Question 40:-Which re-marketing list segment will typically have the highest volume of viewers?
Answer:-
  • Past converters
  • Homepage visitors
  • Product page visitors
  • Category page visitors 
Question 41 :-Which is a benefit of using display advertising with Google to build brand awareness?
Answer:-
  • Higher clickthrough rates (CTR) than on Google Search
  • Consistent performance from day–to–day
  • Accurate forecasts of clicks and impressions
  • Expansive network of diverse sites 
Question 42 :-In order to use remarketing with Google Analytics, you need to:
Answer:-
  • have a goal conversion rate of 20%
  • have a goal conversion rate of 30%
  • have your Google Analytics and Google Ads accounts linked
  • have at least one active Google Ads account 
Question 43 :-You’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use?
Answer:-
  • Keyword targeting
  • Device targeting
  • Audience targeting
  • Location and language targeting 
Question 44 :-You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?
Answer:-
  • Cost-per-click
  • Clickthrough rate
  • Cost-per-acquisition
  • Conversion 
Question 45 :-Hayley’s client wants to drive sales of her new cookbook that’s about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the Target and bid setting, her client’s ads can show when:
Answer:-
  • the keywords and bid match
  • only the topics match
  • the keywords and topics match
  • only the keywords match 
Question 46 :-If John is setting up a new video campaign, which manual bidding strategy should he use?
Answer:-
  • Cost-per-click
  • Cost-per-thousand-viewable impressions
  • Cost-per-engagement
  • Cost-per-view 
Question 47 :-An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?
Answer:-
  • Create a campaign for each website
  • Set bids on individual placements
  • Set bids at the ad group or campaign level
  • Choose websites that represent a variety of themes
Question 48 :-“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone
Answer:-
  • expands or interacts with the ad
  • watches the ad twice in a row
  • hovers their finger over the ad for at least 2 seconds
  • watches the ad for at least 2 seconds 
Question 49 :-Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?
Answer:-
  • Google Analytics
  • Conservative targeting
  • Ad Preview and Diagnosis tool
  • Aggressive targeting
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