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Conversion tracking lets you measure what happens after someone clicks your ad—whether they made a purchase, signed up, called your business, or took another valuable action.
🛠️ How to Set It Up
Go to Google Ads dashboard > Tools & Settings > Conversions
Choose conversion source: website, phone calls, app, or import
Add the tracking code (Global Site Tag + Event Snippet) to your website or use Google Tag Manager
📊 Key Metrics to Monitor
Conversions
Cost per Conversion (CPA)
Conversion Rate (%)
Value per Conversion
🔗 Integrate with Google Analytics
Link your Google Ads and GA4 accounts
View behavioral data like bounce rates and session duration
Keyword research involves identifying the terms and phrases that potential customers use when searching for your products or services. Choosing the right keywords is essential for ensuring your ads reach the right audience.
🛠️ Tools for Keyword Research
Google Keyword Planner (free inside Google Ads dashboard)
Ubersuggest
SEMrush / Ahrefs
Google Trends
🎯 Types of Keywords
Broad Match: Reaches the widest audience (e.g., women’s shoes)
Phrase Match: Ads appear for searches containing the keyword phrase (e.g., "women’s running shoes")
Exact Match: Shows only for exact matches (e.g., [women’s running shoes])
Negative Keywords: Prevent ads from showing for unwanted terms
Google Ads is Google’s online advertising platform where businesses pay to show ads on Google Search, YouTube, Gmail, and other websites in the Google Display Network. It operates on a pay-per-click (PPC) model—meaning you only pay when someone clicks on your ad.
Whether you’re a startup or a multinational brand, Google Ads helps drive targeted traffic, leads, and conversions with measurable results.
⚙️ How Google Ads Works
When a user searches something on Google, the platform runs a real-time auction to determine which ads show up. This auction is based on:
Bid: How much you're willing to pay.
Quality Score: Google’s rating of the relevance and quality of your ad.
Ad Rank: Bid × Quality Score.
Ads appear above or below organic search results based on this Ad Rank.
🚀 Key Benefits of Google Ads
Instant Visibility: Appear on top of search results within hours.
Highly Targeted: Reach users by location, device, intent, time, and more.
Measurable ROI: Track clicks, conversions, and every rupee spent.
Flexible Budgets: Start with any budget and scale as you grow.
Multiple Ad Types: Text, video, display, shopping, app installs—you name it.
📚 Common Google Ads Terms
Here are some must-know terms for beginners:
CPC (Cost-Per-Click): What you pay per click.
CTR (Click-Through Rate): % of users who click your ad after seeing it.
CPA (Cost Per Acquisition): Cost per conversion.
QS (Quality Score): A 1–10 rating that impacts your CPC and ad placement.
Impressions: How many times your ad is shown.
Ad Rank: Determines ad position and is based on bid + QS + relevance.
💡 Final Thoughts
Google Ads is one of the fastest ways to reach potential customers. But success lies in understanding how the platform works and continually optimizing your campaigns.
1) Which of the following is a tip for optimizing a TrueView video ad campaign? A) Remove all but one targeting group from the campaign. B) Add exclusions to the campaign or targeting group. C) All of the listed answers are incorrect. D) Increase each target group’s bid by 100%.
2) What is an example of a managed placement for a TrueView in-stream ad? A) A website on the Google Display Network (GDN). B) All of the listed answers are correct. C) A YouTube channel. D) YouTube watch page. 3) A TrueView in-stream ad view is counted when a viewer: A) watches at least 25% of the video. B) watches at least 30 seconds of the video or completes it. C) watches the video for five seconds or longer. D) watches the video until the last quartile.
4) What is the maximum number of targeting groups you can create in an AdWords for video campaign? A) 10 B) 1 C) 50 D) There isn’t a limit.
5) What does average view frequency measure? A) Average number of channel views. B) Average number of times someone has viewed a video ad. C) Average view-through rate (VTR) for the video. D) All of the listed answers are incorrect.
6) What are the targeting options for mastheads? A) Topics, remarketing and interests. B) Topics and remarketing. C) Interests and remarketing. D) Visitors to the YouTube homepage in a targeted country.
7) To run a TrueView video ad, the video must be uploaded to: A) an advertiser’s website. B) YouTube, with the privacy settings changed to “Private.” C) any video hosting site. D) YouTube, with the privacy settings changed to “Public” or “Unlisted.”
8) Which of the following is true when creating a targeting group for an AdWords for video campaign? A) You can see estimates for views and average cost-per-view (CPV) values. B) All of the listed answers are correct. C) You can enable targeting groups for certain ads. D) You can customize bids per TrueView ad format.
9) An advertiser is charged for a TrueView in-display ad when a viewer: A) watches the entire ad. B) watches a TrueView in-stream ad after watching an in-display ad. C) chooses to watch the ad by clicking a thumbnail. D) shares the ad.
10) _______ is used for AdWords for video campaigns. A) Cost-per-click (CPC) bidding B) Cost-per-acquisition (CPA) bidding C) Cost-per-thousand-impressions (CPM) bidding D) Cost-per-view (CPV) bidding
11) What do earned actions measure?
A) Comments and likes. B) Earned views, earned comments and earned likes C) Visits on the website. D) Ad views.
12) Why is average view frequency important to measure? A) All of the listed answers are incorrect. B) You can see the number of conversions the ad received. C) You can understand how often a single user sees your ad D) You can see how engaged a viewer is with your ad
13) Where would a call-to-action (CTA) overlay show? A) All of the listed answers are correct. B) Videos on your channel. C) Embedded videos. D) On TrueView in-display ads.
14) With YouTube Analytics, you can track metrics on: A) cost-per-channel visit. B) playback locations. C) YouTube session length. D) TrueView ad skip rates.
15) What is the view-through rate (VTR) of a campaign that has received 10,000 impressions and 900 views, and a channel that has received 200 subscriptions? A) 0.2 B) 0.11 C) 0.02 D) 0.09
16) ___________ ads can show on YouTube search results before they’re approved, but can’t run on the Search Network and Display Network until fully reviewed and approved. A) Disapproved B) Paused C) Approved D) Eligible
17) In which TrueView format(s) can an advertiser use a companion banner? A) In-stream and in-display. B) In-stream. C) All of the listed answers are incorrect. D) In-display.
18) A click on a companion banner: A) can direct to an external URL. B) can direct to a YouTube channel. C) All of the listed answers are correct. D) is free of charge.
19) Which ad rotation option cannot be used for AdWords for video campaigns? A) Rotate evenly. B) Optimize for views. C) Optimize for conversions. D) Optimize for clicks.
20) On average, how long does it take for a video ad to get approved? A) 1 business day. B) Video ads are instantly eligible to show on YouTube and the Google Display Network (GDN). C) 2 hours. D) 10 business days.
21) Which should be considered when analyzing campaign performance of different TrueView video ad formats?
A) Quartiles only. B) View-through rate (VTR) only. C) View-through rate (VTR) and quartiles. D) Quartiles and website clicks.
22) Average video view duration metrics are accessible through: A) The YouTube Channel watch page. B) The YouTube analytics audience retention tab. C) AdWords reports and uploads tab. D) AdWords campaign tab.
23) With TrueView in-display ads, advertisers can target: A) The Google Display Network (GDN). B) All of the listed answers are incorrect. C) YouTube. D) YouTube and the Google Display Network (GDN).
24) What does linking an AdWords account to a YouTube account allow an advertiser to do? A) Access additional video reporting metrics. B) All of the listed answers are correct. C) Create a remarketing list. D) Create call-to-action (CTA) overlays.
25) What is masthead billing based on? A) A flat fee. B) Impressions and clicks. C) Clicks. D) Impressions.
26) With TrueView in-stream ads, an advertiser pays: A) only when the viewer clicks the video. B) when the viewer watches at least 30 seconds of the video or completes it. C) when the viewer watches five seconds of the video. D) on a cost-per-thousand-impressions (CPM) basis.
27) Which video ads can be created with AdWords for video? A) Homepage expandable masthead unit. B) TrueView ads. C) Engagement ads. D) InVideo ads.
28) True or False: More than one YouTube account can be linked to an AdWords account. A) True B) False
29) True or False: AdWords for video ads can use private videos. A) True B) False
30) _________ ads can be created and managed through AdWords. A) Reserve-bought B) TV C) TrueView D) Masthead
31) True or False: Advertisers have to implement a code to use the remarketing feature on AdWords for video.
A) False B) True
32) A TrueView in-display video ad needs to be: A) There isn’t a limit. B) Approximately 2 minutes. C) Less than 30 seconds. D) More than 30 seconds.
33) True or False: YouTube remarketing lists can be used with standard text ads and display ads. A) False B) True
34) How can an advertiser set up AdWords conversion tracking for a TrueView in-stream ad campaign? A) Using Google Analytics. B) Using YouTube Analytics. C) By creating an AdWords conversion tracking code. D) You cannot measure conversions with the in-stream format.
35) True or False: AdWords for video is only recommended for branding. A) True B) False
36) True or False: TrueView in-stream ads and TrueView in-display ads can be in the same AdWords for video campaign. A) False B) True
37) An advertiser who wants to ensure a specific reach for a specific price on YouTube should use: A) Reservation buying. B) Placement targeting. C) TrueView video ads. D) Interest targeting.
38) If an advertiser adds interest categories and topics to the same targeting group, then a TrueView ad will show: A) only on targeted topics. B) only on targeted interest categories. C) on targeted topics and interest categories. D) only when targeted topics and interest categories match.
39) _________ are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube. A) Companion banners. B) TrueView in-display ads. C) Display ads on the Google Display Network (GDN). D) YouTube mastheads.
40) ______________ is the most effective way to control the number of times a user sees an ad. A) Setting a lower cost-per-view (CPV) bid at the campaign-level B) Monitoring audience retention metrics with YouTube Analytics C) Setting a frequency cap D) Lowering bidding levels
41) Which of the following can be targeted when building a mobile video masthead?
A) An iOS app. B) All of the listed answers are correct. C) An Android app. D) m.YouTube.com
42) Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTAs) are all tips for optimizing: A) video ad campaigns. B) bidding strategies. C) cost-per-view (CPV) bidding strategies. D) TrueView in-display ads.
43) What’s the maximum length a TrueView video ad can be? A) 1 minute, 30 seconds. B) 7 minutes. C) There isn’t a time limit. D) 30 seconds.
44) ________ targeting enables advertisers to target specific websites, YouTube videos, and YouTube Partner channels with TrueView ads. A) Contextual B) Placement C) Interest D) Topic
45) True or False: With TrueView in-stream ads, the advertiser pays when a user clicks the video. A) True B) False
46) TrueView in-display ads run on: A) YouTube masthead ads. B) Google TV. C) YouTube watch pages. D) YouTube search result pages.
47) True or False: You can use contextual targeting with AdWords for video. A) False B) True
48) Which of the following remarketing lists can be used for a video campaign? A) People who clicked the +1 button on the advertiser’s Google+ page. B) All of the listed answers are correct. C) People who skipped your TrueView in-stream ads. D) People who watched certain videos from the advertiser’s YouTube channel.
49) Why should a YouTube account be linked to a Google+ page? A) So your video ads appear on Google+, too. B) To get a “YouTube tab” on the Google+ profile. C) For auto-sharing of uploads to Google+ with customized posts. D) To get a “YouTube” tab on the Google+ profile and for auto-sharing of uploads to Google+ with customized posts.
50) True or False: Advertisers can use call-to-action overlays (CTAs) for free. A) False B) True
51) The best way to initiate a reserve buy is to:
A) All of the listed answers are incorrect. B) Contact a Google sales representative. C) Create a reservation campaign in AdWords. D) Create a normal video campaign in AdWords.
52) What are creative best practices for a TrueView in-stream ad? A) Add a call-to-action (CTA) overlay. B) Deliver the most important message early in the video. C) Provide clear next steps that customers can take action on. D) All of the listed answers are correct.
53) True or False: Advertisers can set bids per ad format A) False B) True
54) TrueView in-stream ads can appear on: A) the Google Play Store. B) YouTube watch pages. C) YouTube mastheads. D) Google search results.
55) Which targeting methods can be used with TrueView ads? A) Topics. B) Remarketing. C) All of the listed answers are correct. D) Interest categories.
56) What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding? A) The advertiser pays for an impression on an ad with CPC bidding, and pays when a user watches a video ad with CPV bidding. B) The advertiser pays for a click on an ad with CPC bidding, and pays when a user watches a video ad with CPV bidding. C) The advertiser pays for a click on an ad with with CPC bidding, and pays for a video ad impression with CPV bidding. D) The advertiser pays for a click on an ad with CPC bidding, and pays for a conversion with CPV bidding.
57) Which is best practice for a successful TrueView in-stream ad? A) All of the listed answers are correct. B) Add a frequency cap. C) Include a strong call to action so the viewer knows what to do D) Use at least three different types of targeting methods to optimize the one that performs best.
58) Which devices can the advertiser target with a mobile video masthead? A) Tablets only. B) Both mobile and tablets. C) Android devices only. D) Mobile only.
59) How can an advertiser calculate the view-through rate (VTR) of an AdWords for video campaign? A) By dividing the number of clicks by the number of views. B) By looking at the percentage of viewers who watched the video until the last quartile. C) By dividing the number of clicks by the number of impressions. D) By dividing the number of views by the number of impressions.
60) Advertisers who want to pay only when a user watches their ad should use: A) Text ads. B) YouTube homepage ads. C) Cost-per-thousand-impressions (CPM). D) TrueView in-stream ads.
61) With a masthead, the advertiser can reserve:
A) The YouTube homepage. B) Specific videos. C) Specific channels. D) All of the listed answers are correct.
62) With AdWords for video, an advertiser can target: A) Specific YouTube channels. B) All of the listed answers are correct. C) Websites on the Google Display Network (GDN). D) Specific YouTube videos.
63) How is a user added to a video remarketing list? A) When the user purchases something from the advertiser’s website. B) When the user clicks the video. C) When a view occurs. D) After five seconds of the video.
64) True or False: IP address exclusion is not available for TrueView campaigns. A) False B) True
65) Viewers are added to an advertiser’s YouTube remarketing list when they: A) watch, comment, like, or share an advertiser’s YouTube video. B) sign in to YouTube. C) set up a YouTube account. D) click a text ad in Google search results.
Google Ads Video Advertising Exam Answers ✅✅✅ 2022
66) True or False: Advertisers cannot combine AdWords remarketing lists with a video remarketing list created in YouTube. A) True B) False
67) True or False: Advertisers can implement a remarketing tag for mastheads A) True B) False
68) True or False: The standard banner size supported by YouTube is 300×250. A) True B) False
69) True or False: To get full access to YouTube analytics, you need to link your AdWords and YouTube accounts. A) True B) False
70) Which can be done in YouTube Analytics? A) Create remarketing lists. B) Check the conversion volume. C) Check the count of earned subscribers. D) Check engagement reports.
71) Where does the user land if they click a TrueView in-display ad?
A) The advertiser’s YouTube watch page or channel. B) The advertiser’s website. C) The advertiser’s YouTube masthead. D) The ad’s destination URL.
72) Initial remarketing list size for AdWords for video campaigns includes users from the last: A) 15 days. B) 540 days. C) 30 days. D) You cannot include visitors from past days.
73) An advertiser who wants to target specific categories of video content on the Google Display Network (GDN) should: A) add the keyword “video” to the campaign. B) add a remarketing list to the campaign. C) use AdWords for video. D) create a Search Network with Display Select campaign.
74) Call-to-action (CTA) overlays are compatible with: A) TrueView in-stream ads only. B) any TrueView ad format. C) TrueView in-display ads only. D) All of the listed answers are incorrect
If someone clicks a TrueView video discovery ad, where do they land?
The video on the YouTube watch page or advertiser’s channel
The advertiser’s YouTube Masthead
The advertiser’s website
The ad’s destination URL
An advertiser can use a remarketing tag to target people who've:
Set up multiple YouTube accounts
searched on YouTube for videos about products like hers
posted videos on YouTube that mention her products
subscribed to or unsubcribed from her YouTube channel
Q: Frequency capping counts include
A: only impressions that were viewable
A viewer can skip watching a TrueView in-stream ad after:
5 seconds
10 seconds
7 seconds
2 seconds
Video remarketing is a way to optimize:
cost-per-view (CPV) bidding strategies
video campaigns
bidding strategies
conversions
The best way to reserve an ad is to:
Contact a Google sales representative
Create a reservation campaign in AdWords
Create a standard video campaign
Enter specifications on the "Reservation tab"
TrueView campaigns can help advertisers optimize for:
impressions
clicks
views and engagements
conversions
People are added to an advertiser's video remarketing list when they:
click a text ad in Google search results
watch, comment on, like, or share a competitor's YouTube video
sign in to YouTube
watch, comment on, like, or share a advertiser's YouTube video
An advertiser is charged for viewing a TrueView in-display ad when someone:
share the ad
watches a TrueView in-stream ad after watching a TrueView in-display ad
clicks and views the first frame of the ad
watches the entire ad
Q: trueview video discovery ads can run on
A: YouTube and Google Display Network
Why is average view frequency important to measure?
It tells you how many people are viewing the ad
It shows you how engaged people are with the ad
It shows how often the average person sees or interacts with the ad
It lets you continually track conversions
True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.
True
False
Which of these formats can be booked cross-screen (mobile and desktop)?
Rich Media Layouts Mastheads
Video Media Layout Mastheads
Rich Media Custom Mastheads
Video Mastheads
When is someone added to an advertiser's video remarketing list?
When she views the ad for the second time
When she clicks the ad
When she views the ad
When she purchases something from the advertiser's website
________ targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.
Interest
Contextual
Placement
Topic
What's the view rate of an AdWords campaign that shows 10,000 impressions, 900 views and 300 clicks?
0.02
0.2
0.11
0.09
If an advertiser adds interest categories and topics to the same targeting group, then a TrueView ad will show:
only on targeted topics.
only on targeted interest categories.
on targeted topics and interest categories.
only when targeted topics and interest categories match.
How can an advertiser calculate the view rate of a video campaign?
By dividing the number of clicks by the number of views
By looking at the percentage of viewers who watched the video until the last quartile
By dividing the number of views by the number of impressions
By dividing the number of impressions by the number of clicks
What's the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?
The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding
The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content - for example by clicking Install or watching the first 30 seconds of the ad - with CPV bidding
The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there's an impression with CPV bidding
The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding
Where would a call-to-action (CTA) overlay show?
On videos on your channel
All of the listed answers are correct
On embedded videos
On TrueView in-display ads
Q: TrueView in-display ads run on:
A: YouTube videos and search results and the Display Network
A client who wants to advertise before, during or after popular videos on the Display Network should:
add the keyword "video" to relevant campaigns
bundle display ads for each target audience
add a call-to-action (CTA) overlay to video ads
create a video ad campaign
A TrueView in-stream ad view is counted when a viewer:
lands on the YouTube page where the ad is running
watches or skips the ad
watches the ad for a second time
engages with the ad, for example, by clicking a call to action
TrueView in-stream ads and in-display ads appear, respectively:
at the top and bottom of videos
before videos and as clickable thumbnails
to the left and right of videos
as clickable thumbails and before videos
Which should you consider when evaluating the performance of an advertiser's TrueView campaign for brand awareness?
Clickthrough rate (CTR) and cost-per-click (CPC)
View rate and cost-per-click (CPC)
View rate, cost-per-view (CPV) and follow-on views
The targeting options that were used
TrueView video campaigns can include:
videos uploaded directly to YouTube
images
text
other video formats
Which can't be added to a TrueView video?
A call-to-action overlay
A ticker tape
A companion banner
A mobile app promo
True or False: Video ads may appear in videos marked "Private" on YouTube.
False
True
Linking a YouTube channel to a Google+ page lets you:
manage multiple channels from on Google account
manage multiple channels from on Google account and let multiple people manage a channel
manage one channel from one Google account and let multiple people manage a channel
manage one channel from one Google account
Which of these can be created to run on the Display Network?
VideoPlus ads
Homepage expandable Masthead ads
Lightbox ads and TrueView in-display ads
TrueView ads and VideoPlus ads
Video ads can run on:
The Display Network and video partner sites and apps
YouTube and the Display Network
YouTube only
YouTube and video partner sites and apps
What percentage of video views on YouTube come from mobile devices?
More than 75%
More than 50%
Almost 15%
Almost 25%
Which can an advertiser include in a TrueView video ad to increase interactivity?
