How to submit website to the Google Search Console correctly?

Submitting your new website to Google Search Console is an important step in getting your website indexed by Google. Here are the steps to submit your new website to Google Search Console:

1. First, go to the Google Search Console website (https://search.google.com/search-console/welcome) and sign in with your Google account.

2. Click on the "Add a Property" button and enter your website URL.

3. You will be asked to verify that you own the website. There are several methods of verification, such as adding an HTML tag to your website, uploading a HTML file, or adding a DNS record. Follow the instructions for your preferred verification method.

4. Once your website is verified, you can access the Google Search Console dashboard. Here, you can see information about your website's performance, index status, and more.

5. To submit your website to Google, click on the "URL Inspection" option in the left-hand menu. Enter the URL of the page you want to index in the search bar and click "Enter."

6. If the page has not already been indexed by Google, you will see an option to "Request Indexing." Click on this button to submit your page to Google.

7. Google will review your page and add it to the index if it meets its guidelines. This process can take a few hours or several days, depending on various factors such as the size of your website and how frequently it is updated.

That's it! Your website should now be submitted to Google Search Console and ready for indexing. It's a good idea to regularly check the Search Console dashboard to monitor your website's performance and make any necessary adjustments to improve its visibility in Google search results.

4 Important Factor about Keyword Difficulty.

What is the Keyword SEO Difficulty?

What is the Keyword Difficulty in SEO?

Keyword difficulty (also known as keyword competition) is one of the most important metrics you should consider when doing keyword research. The higher is the keyword difficulty, the harder it is to rank on the 1st SERP due to high competition of the ranking websites.

It’s a critical metric alongside with exact monthly search volumes and SERP analysis. It determines a selection of keywords that will help you to improve SEO, bid on keywords in PPC campaigns, and much more.

How is the Keyword Difficulty calculated?

The calculation is based on the selected metrics by Moz, Majestic and our know-how, namely:

• Domain Authority
• Page Authority
• Citation Flow
• Trust Flow

The calculation consists of the following steps:

1. Calculate the overall Link Profile Strength (LPS) for every website that ranks on the 1st Google SERP based on the selected Moz and Majestic metrics.
2. Each metric has a different weight to make sure the results estimate how the real rankings evolve as much as possible.
3. Take into account both high and low LPS values to calculate the overall Keyword SEO Difficulty.
4. The final value estimated how hard it is to start ranking on the 1st SERP so it takes more than ever into consideration websites with low LPS.
5. It’s absolutely alright when a low-authority website outranks high-authority websites and that’s exactly what Keyword Difficulty focuses on.

What is a good value of the Keyword  difficulty in SEO?

Keyword SEO Difficulty

The Keyword Difficulty is indicated on a scale from 0 to 100. The lower the value, the easier it is to rank for the keyword on the 1st SERP.
Keep in mind that the “real” SEO difficulty may vary. It depends on your on-page and off-page SEO skills.

White Hat SEO and Black Hat SEO

White Hat SEO and Black Hat SEO

What is the Difference Between White Hat SEO and Black Hat SEO?

The difference between black hat SEO and white hat SEO has to do with the techniques used when trying to improve a website’s search engine ranking.

Black hat SEO refers to techniques and strategies used to get higher search rankings, and breaking search engine rules. Black hat SEO focuses on only search engines and not so much a human audience. Black hat SEO is typically used by those who are looking for a quick return on their site, rather than a long-term investment on their site. Some techniques used in black hat SEO include: keyword stuffing, link farming, hidden texts and links, and blog content spamming. Consequences of black hat SEO can possibly result in your site being banned from a search engine and de-indexed as a penalization for using unethical techniques.

White hat SEO refers to the use of techniques and strategies that target a human audience as opposed to a search engine. Techniques that are typically used in white hat SEO include using keywords, and keyword analysis, doing research, rewriting meta tags in order for them to be more relevant, backlinking, link building as well as writing content for human readers. Those who use white hat SEO expect to make a long-term investment on their website, as the results last a long time.

Does Black Hat SEO work?

Everybody has their own definition of “black hat SEO”. Put simply, black hat SEO includes any techniques that are against Google's guidelines. Some people view them as a fast track to achieve higher rankings. In fact, many SEO practitioners believe black hat SEO tactics are useful and they encourage others to use them.

Source: Google Blog

Google Algorithm Update 2019

A rare Google confirmation came related to a Google search algorithm update this week (12 march 2019). Google restated previous advice that there is no fix if your site was negatively impacted.

Google released a broad core search algorithm on March 12 - AKA Florida 2

Why it matters:

Google does several core ranking updates per year and confirms very few updates throughout the year. Specific to broad core updates, Google has said numerous times that you cannot do anything specific to fix your rankings. Google’s previous advice is, "there’s no ‘fix’ for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages."
If your rankings did change recently, it may have been related to this broad core ranking update and not necessarily related to a technical change you made on your website.

What changed?

Right now it is very early and it is hard to guess what has changed. Based on the SEO chatter around this update, prior to Google confirming the update, some are saying this was again targeting the health/medical space. But, Google has said there was no specific target at medical or health sites with that August 1st update.
It is hard to know which types of sites were impacted the most right now. We will continue to monitor the situation and keep you updated on any insights we see related to this update.

Google’s previous advice.

Google has previously shared this advice around broad core algorithm updates:
"Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year.

As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded.

There’s no "fix" for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages."
Source: To see more advice from Google around Google updates, see this Twitter thread.

What is SEO Linking?

Link building, simply put, is the process of getting other websites to link back to your website. All marketers and business owners should be interested in building links to drive referral traffic and increase their site's authority.

Basics of Quality Link Building for SEO

Why build links? Google's algorithms are complex and always evolving, but backlinks remain an important factor in how every search engine determines which sites rank for which keywords. Building links is one of the many tactics used in search engine optimization (SEO) because links are a signal to Google that your site is a quality resource worthy of citation. Therefore, sites with more backlinks tend to earn higher rankings.

There's a right way and a wrong way, however, to build links to your site. If you care about the long-term viability of your site and business, you should only engage in natural linkbuilding, meaning, the process of earning links rather than buying them or otherwise achieving them through manipulative tactics (sometimes known as black-hat SEO, a practice that can get your site essentially banned from the search results).

That said, natural, organic link building is a difficult, time-consuming process. Not all links are created equal: A link from an authoritative website like the Wall Street Journal will have a greater impact on your rankings on the SERP than a link from a small or newly built website, but high-quality links are harder to come by.

This guide will teach you how to build quality links that improve your organic rankings without violating Google guidelines.

Remember, link building is imperative in achieving high organic search rankings.

Why Link Building Is Important for SEO

Link building is important because it is a major factor in how Google ranks web pages. Google notes that:

"In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages."

Imagine that we own a site promoting wind turbine equipment that we sell. We're competing with another wind turbine equipment manufacturer. One of the ranking factors Google will look at in determining how to rank our respective pages is link popularity.

While the above example provides a general visual understanding of why link building is important, it's very basic. It omits key factors such as:

• The trust and authority of the linking pages.
• The SEO and content optimization of the respective sites.
• The anchor text of the incoming links.

For a more in-depth explanation of how PageRank is calculated, read through these resources:

• The original Google PageRank paper
• An in-depth discussion of the formula behind PageRank
• The Wikipedia page on the subject

The most important concept to understand is that, as Google says, you're more likely to have your content rank higher for keywords you're targeting if you can get external websites to link to your pages.

Why is SEO good for a website?

What is a SEO Friendly Website and Why do you Need One

Many times you hear the term “SEO friendly” or “SEO friendly website” but what does this really mean and why do you need one? How can a SEO friendly website help your business grow?

These are the questions I will try to answer in this post always having in mind that beginners to SEO may be reading it so I will try to avoid technical terms or advanced SEO practices and theories.

What do we mean by a Search Engine Friendly Website?

A SEO friendly website has those configurations and features so it’s easy for search engines to crawl (read) and understand what the particular website is all about. The most important characteristics of a SEO friendly website are:

1. Unique titles and Descriptions for all pages:
   Learn the Secrets of SEO, Keyword Research & Link Building and Apply them to your Website.
   Each page of the website (including the home page) has a unique title and description. The titles are between 60-65 characters and the descriptions are aprx 150 characters. Titles and descriptions describe accurately what the page is about without being keyword stuffed. Example of a good title and description.
   
2. Well formatted URLs – URLs:
   Permanent links (that’s the url of a webpage) are descriptive, all lower case and separated by dashes. Example of a well formatted URL.
   
3. Fast loading web pages:
   Neither people nor search engines want websites that are slow to load. On the contrary fast loading websites are SEO friendly (meaning they have an advantage in ranking algorithms over websites that are slower) and generate more user interactions (sales, newsletter signups, contact forms submissions etc).
   
4. It has unique content:
   Content on the website is not found anywhere else on the web, all pages have unique and useful content. This means a website cannot be SEO friendly if it has content copied from other web sites.
   
5. Includes images that are optimized for search engines:
   Search engines prefer text that’s the truth, but you also need to have images to your pages because people like it, it makes your content more interesting, easier to read, shareable etc. When you do so, make sure that the images are optimized for size (tools like "smushit" can help you reduce image file size without losing quality) and also that you set a meaningful image filename and ALT text.
   
6. Pages have a meaningful structure:
   A web page usually has the following elements:
   
   • Header
   • Breadcrumbs Menu
   • Page Title (that’s the H1 tag – there is only one per page)
   • Well formatted text – text is separated into a number of short paragraphs with subheadings
   • Author information
   • Footer

There are of course many other characteristics that make a website SEO Friendly, you can read them in our previous post, the ultimate SEO checklist but the above 6 elements are currently among the most important.

Why do you need a SEO friendly website?

Something that most CEOs, small business owners or new webmasters don’t easily understand is why you need a SEO friendly website and why make the effort to make your website friendlier to search engines.

Well, the reasons are a lot but those you need to know are:

Want to improve your SEO but do not know where to start? Stop Guessing! Read my proven SEO and link building advice and boost your traffic and rankings. Download this how to guide.

1. It will get you more organic traffic (that is traffic from search engines)
   As expected, a SEO friendly website will get you more traffic from search engines as it is likely to run higher in the SERPS (search engine results pages). If you take into account that the majority of people who use the search box tend to select one of the first 5 results, you can understand the importance of SEO.
   
2. It will make your website user friendly
   SEO is not only for search engines but good SEO is for users as well. Applying the principles of SEO to your website, will make it easier to use and this will enhance the user experience.
   
3. It gives you brand credibility
   Users are more likely to trust websites (businesses) that are found in the first pages of Google, Bing or Yahoo. This is good for both brand awareness and brand credibility.
   
4. It is cost effective
   A SEO website will drive targeted traffic 24×7 without needed to spend money on PPC or other forms of online advertising. While there is a cost to reach that point, the long term benefits are bigger.
   
5. It helps you understand what your most important customers want
   SEO drives quality traffic and by analyzing the behavior of those users (how they enter your website, what they click, how they leave, what they like etc) is a great way to understand what your customers want and adjust your website or products to match their needs.
   
6. SEO is even more important on mobile
   A website that is mobile friendly and has good rankings on mobile search can get more customers and traffic that websites that are not mobile SEO friendly. More and more users are using their mobiles to search for information or products while on the go it is important to be on top of the search results otherwise you are losing customers to competition, especially those searching for local products or services.
   

Conclusion

A SEO friendly website has certain features and characteristics that helps search engines understand what the website is all about and this increases the chances of achieving better rankings in the SERPS.
The most important advantage of having a SEO friendly website is that you will get more targeted organic traffic from search engines.
Source: Quora

What Is Google Fred?

Google Fred is an algorithm update that targets black-hat tactics tied to aggressive monetization. This includes an overload on ads, low-value content, and little added user benefits. This does not mean all sites hit by the Google Fred update are dummy sites created for ad revenue, but (as Barry Schwartz noted in his observations of Google Fred) the majority of websites affected were content sites that have a large amount of ads and seem to have been created for the purpose of generating revenue over solving a user’s problem.

Which Websites were Affected by FRED?

The majority of the websites affected had one (or more) of the following:

• An extremely large presence of ads
• Content (usually in blog form) on all sorts of topics created for ranking purposes
• Content has ads or affiliate links spread throughout, and the quality of content is far below industry-specific sites
• Deceptive ads (looks like a download or play button to trick someone into clicking)
• Thin content
• UX barriers
• Mobile problems
• Aggressive affiliate setups
• Aggressive monetization

How to Tell Your Site Affected By the Google Fred Algorithm Update?

If you saw a large drop in rankings and organic traffic around the middle of March and are guilty of one of the above, your site was probably impacted.

Google Fred Recovery

The Google Fred algorithm is focused on limited black-hat SEO tactics for aggressive monetization, so the biggest fix is to scale down your ads and increase the quality of your content.

For a full Google Fred recovery, we recommend:

• Scaling back the amount of ads on your site
• Review the Google Search Quality Rater Guidelines (QRG) and follow them as closely as you possibly can
• Review the placement of ads on your site. Do they contribute to poor user experience?
• Review the user experience of your site, and make a schedule to do this periodically. Keep upping the ante of your content
• Review the content to be sure it serves a purpose, and that purpose is outlined in the form of metadata and tags

The number one thing you can do is to manually browse through your site. Is it user-friendly? Are you greeted by ads everywhere you go? Is your content scraped or extremely thin? Think about your users. If it’s not something you would enjoy seeing on other websites, you need to take it off of yours.

What are the Best Google Fred Update SEO Tactics?

If you’re looking for Fred update SEO tactics, we recommend you memorize the Google Quality Rating Guidelines and be sure every piece of content on your site is compliant with the best practices. These are the factors Google considers extremely important when it comes to quality:

• Clear indication of who the website belongs to
• Clear indication of what the page is about
• A well-maintained and updated page, which means it’s error-free, loads quickly, and has few technical errors
• Excellent website reputation (quality of backlinks, industry awards, positive user reviews, and expert testimonials all contribute to excellent reputation)
• Content that demands at least one of the following: time, effort, expertise, and talent/skill

Source: Bluecorona

‘Hawk’ Google Local Algorithm Update

Have you noticed a recent shift in Google's local search results?

August 22, 2017: The day the ‘Hawk’ Google local algorithm update swooped in

‘Hawk’ Google Local Algorithm Update

The update, which I have dubbed “Hawk,” was a change to the way the local filter works. To get some history here, Google actively filters out listings from the local results that are similar to other listings that rank already. Basically, Google picks the most relevant listing of the bunch and filters the rest. It’s very similar to what they do organically with duplicate content. (Note: Google is typically loath to confirm algorithm updates, usually only saying that it rolls out several updates every day, so these observations are based on an analysis of how local results have changed rather than on any official announcement or acknowledgment.)

The filter has existed for a long time to help ensure that multiple listings for the same company don’t monopolize the search results. In September 2016, the Possum algorithm update made a significant change to the way the filter works. Instead of just filtering out listings that shared the same phone number or website, Google started filtering out listings that were physically located near each other.

This was very problematic for businesses. It meant that if another business in your industry was in the same building as you — or even down the street from you — that could cause you to get filtered out of local search results. Yep, that means your competitors could (inadvertently) bump your listing!

On August 22, 2017, Google refined the proximity filter to make it stricter. It still appears to be filtering out businesses in the same building, but it is not filtering out as many businesses that are close by.

Who is still filtered?

Naturally, this update didn’t help everyone. Although it tightened the distance needed to filter a similar listing, it didn’t remove it completely. I’m still seeing listings that share an address or building being filtered out of local search results. I also see the filtering problem persisting for a business that is in a different building that’s around 50 feet away from a competitor.

Why ‘Hawk?’

The local search community settled on the name “Hawk” for this algorithm update, because hawks eat possums. This is one of the few times where I don’t see any negative outcomes as a result of this update and just wish Google hadn’t taken a year to realize the proximity filter was way too broad.

Source: Search Engine Land

7 Major Factors to Improve Page Speed Score.

Page speed is a measurement of how fast your site loads on browser Or the content on your page loads. let me tell you first what is page speed, and how it's matter in SEO Or Ranking for a website in 2019.

What is Page Speed?

Page speed is often confused with "site speed," which is actually the page speed for a sample of page views on a site. Page speed can be described in either "page load time" (the time it takes to fully display the content on a specific page) or "time to first byte" (how long it takes for your browser to receive the first byte of information from the web server).

No matter how you measure it, faster page speed is better. Many people have found that faster pages both rank and convert better.

SEO Best Practices

Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. And research has shown that Google might be specifically measuring time to the first byte as when it considers page speed. In addition, a slow page speed means that search engines can crawl fewer pages using their allocated crawl budget, and this could negatively affect your indexation.

Page speed is also important to user experience. Pages with a longer load time tend to have higher bounce rates and lower average time on page. Longer load times have also been shown to negatively affect conversions.

Here are some of the many ways to increase your page speed:

1. Enable compression

Use Gzip, a software application for file compression, to reduce the size of your CSS, HTML, and JavaScript files that are larger than 150 bytes.

Do not use gzip on image files. Instead, compress these in a program like Photoshop where you can retain control over the quality of the image. See "Optimize images" below.

2. Minify CSS, JavaScript, and HTML

By optimizing your code (including removing spaces, commas, and other unnecessary characters), you can dramatically increase your page speed. Also remove code comments, formatting, and unused code. Google recommends using YUI Compressor for both CSS and JavaScript.

3. Reduce Redirects

Each time a page redirects to another page, your visitor faces additional time waiting for the HTTP request-response cycle to complete. For example, if your mobile redirect pattern looks like this: "example.com -> www.example.com -> m.example.com -> m.example.com/home," each of those two additional redirects makes your page load slower.

4. Leverage browser caching

Browsers cache a lot of information (stylesheets, images, JavaScript files, and more) so that when a visitor comes back to your site, the browser doesn't have to reload the entire page. Use a tool like YSlow to see if you already have an expiration date set for your cache. Then set your "expires" header for how long you want that information to be cached. In many cases, unless your site design changes frequently, a year is a reasonable time period. Google has more information about leveraging caching here.

5. Improve server response time

Your server response time is affected by the amount of traffic you receive, the resources each page uses, the software your server uses, and the hosting solution you use. To improve your server response time, look for performance bottlenecks like slow database queries, slow routing, or a lack of adequate memory and fix them. The optimal server response time is under 200ms. Learn more about optimizing your time to first byte.

6. Use a content distribution network

Content distribution networks (CDNs), also called content delivery networks, are networks of servers that are used to distribute the load of delivering content. Essentially, copies of your site are stored at multiple, geographically diverse data centers so that users have faster and more reliable access to your site.

7. Optimize images

Be sure that your images are no larger than they need to be, that they are in the right file format (PNGs are generally better for graphics with fewer than 16 colors while JPEGs are generally better for photographs) and that they are compressed for the web.

Use CSS sprites to create a template for images that you use frequently on your site like buttons and icons. CSS sprites combine your images into one large image that loads all at once (which means fewer HTTP requests) and then display only the sections that you want to show. This means that you are saving load time by not making users wait for multiple images to load.

Source: SEOMoz

Latent Semantic Indexing

Latent Semantic Indexing (LSI) is a mathematical method used to determine the relationship between terms and concepts in content. The contents of a web-page are crawled by a search engine and the most common words and phrases are collated and identified as the keywords for the page.

LSI looks for synonyms related to the title of your page. For example, if the title of your page was “Classic Cars”, the search engine would expect to find words relating to that subject in the content of the page as well, i.e. "collectors", "automobile", "Bentley", "Austin" and "car auctions".


When you search an LSI-indexed database, the search engine looks at similarity values it has calculated for every content word, and returns the documents that it thinks best fit the query. Because two documents may be semantically very close even if they do not share a particular keyword, LSI does not require an exact match to return useful results. Where a plain keyword search will fail if there is no exact match, LSI will often return relevant documents that don't contain the keyword at all.

What Is Latent Semantic Indexing, and How Will It Boost Your Overall SEO Strategy?

Latent Semantic Indexing is not rocket science, it is simple common sense. Here are some simple guidelines:

1. If your page title is Learn to Play Tennis, make sure your article is about tennis.
2. Do not overuse your keywords in the content. It could look like keyword stuffing and the search engines may red flag you.
3. Never use Article Spinning Software – it spits out unreadable garble.
4. If you outsource your content, choose a quality source.
5. Check Google Webmaster Tools and see what keywords your pages are ranking for.

Latent Semantic Indexing is not a trick. You should bear it in mind when adding content to a web page, but do not get paranoid about it. The chances are if you provide quality, relevant content you will never have to worry about falling foul of and LSI checks.

Source: Search Engine Journal

3 Main Factors in On-Page SEO.

On-Page SEO Checklist

Here is a checklist you can use to make sure you are doing everything possible to rank higher in search engines.

1. Keyword placement:
• Keyword in the title.
• Keyword in the permalink.
• Keyword in the first paragraph.
• Keyword in the image alt tag.
• Use LSI keywords in the body (use SEOPressor plugin to find related keywords).
Use LSI keyword in H2 or H3.
• Shoot for around a 1.5% keyword density.
2. Other things:
• Remove all stop words from permalink.
• Add multimedia (video, slides, infographics).
• Minimum 500 words.
• Optimize images before uploading (compress and resize).
• Optimize page load speed.
• Create a meta title - should be less than 65 characters.
• Create a meta description in between 120 - 150 characters approx.
• Internal links to related articles.
• Outbound links to relevant high-quality sites.
3. Other things not mentioned here:
• Make sure to add an image for Facebook, Twitter, etc.
• Make sure to have social sharing buttons either at the end or floating on the site of your post.
• Have related posts after each post to lower down bounce rate.

3 Secrets Techniques To Rank Top On Google SERP.

When it comes to optimizing a website or a blog post, there are below main factors at play:

1. Onsite SEO - Onsite SEO refers to the optimization of the entire website with things like site-mapping and setting permalink structures.

• Post Title
• Permalink Structure
• Heading Tags
• Keyword Density
• Meta Tags
• Images & Alt Tag
• Word Count
• Internal Linking
• External Linking
• Engaging Content


2. On-page optimization - On-page SEO optimizes content for a target keyword within a single blog post. This includes using proper headings, proper keyword placement, ensuring content quality, and paying attention to many other factors.


3. Off-page optimization - Process of link-building by social bookmarking, Forum posting, Directory Submissions etc.

Local SEO For Your Business

How To Target Your Local Area For Your Business (Local SEO)

In Local SEO we increase visibility of website locally. We offers a neighborhood SEO seek technique particularly customized to your area to guarantee the correct outside area signs are sent and inbound connections, on-page and social flags and audit signs to Google about the areas most significant to your business. We utilize promoting methodologies that permit you to construct a more grounded client base that permits your business to develop naturally.

We put extraordinary push to accomplish higher rankings in neighborhood list items by consistently checking the movement source and persistently re-assessing data for exactness. We make profiles on well known web and online networking stages, and give helpful data to target gatherings of people.

Featured Snippets in Search Results

At the point when a client poses a question in Google Search, we may demonstrate a query item in an exceptional highlighted snippet obstruct at the highest point of the list items page. This highlighted snippet square incorporates a rundown of the appropriate response, removed from a website page, in addition to a connection to the page, the page title and URL. An included snippet may look something like this on the page:

There are some questions which comes in mind;

According to Google Support Or Search Console Help -

Where does the answer summary come from?

The summary is a snippet extracted programmatically from what a visitor sees on your web page. What's different with a featured snippet is that it is enhanced to draw user attention on the results page. When we recognize that a query asks a question, we programmatically detect pages that answer the user's question, and display a top result as a featured snippet in the search results.

Like all search results, featured snippets reflect the views or opinion of the site from which we extract the snippet, not that of Google. We are always working to improve our ability to detect the most useful snippet, so the results you see may change over time. You can provide feedback on any Featured Snippet by clicking the "Give Feedback" link at the bottom of the box.

Opting out of featured snippets

You can opt out of featured snippets by preventing snippets on your page using the tag on your page. This will remove all snippets on your page, including those in regular search results.

How can I mark my page as a featured snippet?

You can't. Google programmatically determines that a page contains a likely answer to the user's question, and displays the result as a featured snippet.

Is this part of Knowledge Graph?

No, this is a normal search result, emphasized with special layout.
This is very useful for any business who provide a Number to support some products Or services, who have any answer for related question which was asked in search box (query) etc.

Update Source: Google Search Console Help

Off Page SEO Techniques

"Basic Off Page SEO Techniques"

Off – page optimization is free technique in SEO to attain the traffic on website. Website always needs these techniques to create back links. If website gain quality back links it will definitely get better ranking in search engine, and high ranking in search engine is the way to receive organic traffic on website.

Webmasters use different-different off page techniques to create back links on their sites. Off – page optimization contain lots of techniques, some techniques are simple and some are little bit complex. We need to perform in these techniques properly, will definitely improve website ranking and reputation also. Some off-page optimization techniques .

Search Engine Submission:- Submission in search engine is the first step to index website or Webpages. Before submitting website into search engine we need to check website indexing, if website is indexed then no need to submit website.

Directory Submission on Reputed websites:- Directory submission also great way to index website. Including that directory submission also best way to achieve one way back link. We need to keep some important things in our mind before submitting website, that are page rank should high, ip address should unique.

Note:- Submission in low quality directory sites can create unnatural back link. This can hurt your website ranking. So submit your site only in quality websites. Second thing don’t try to do excessive submission in the same time. Submit only in 5-6 directories with website reputation.

Social Bookmarking Submission:- Social bookmarking is great tool to make excellence back links and attain huge traffic on website. To make social bookmarking more effective try to change your bookmark title. Make descriptive title to increase website ranking and traffic.

Classified Ad Submission: - Classified ad submission is one of my favorite techniques in off page optimization techniques. To create contextual link it is really best tool. Most beneficial thing in classified sites is, we can post lots of ads in same website only we need to change the ad title and description.

Business Listing:- Business listing is also massive tool to boost traffic and to create back links on website home. These sites are also boost direct traffic on website. Most important thing in business listing is to place accurate contact information. Because sometime listing ranked even in search engine.

Blog Commenting:- If you are trying to increase traffic on your website or blog then you need to start blog commenting. But not with spamming techniques. If you will post comment informative and motivational then user will definitely try to know more about your sources.

Blog Posting:- Blog posting is the way which help us to make natural back link. We have to create contextual link on our keyword inside the blog post.

Article Submission:- Article submission is also help us to increase the website traffic and best quality back links.

Including all these techniques there are some other off page optimization techniques which help us boost our keywords ranking. These techniques are document sharing submission, video sharing, image submission, yahoo groups, Google groups, press release submissions etc.

Google Launches Mobile Friendly Test Tool

Google's new mobile-friendly testing tool tells you if your site passes or fails the mobile test.

Wondering if your site will qualify for Google’s new mobile-friendly labels or be ready for a potential mobile-friendly ranking boost? Google has a new tool to help.
The new tool is at Mobile-Friendly Test and it basically gives you a pass or fail grade. Either it tells you that you are mobile friendly or you are not mobile friendly. The messages I was able to generate include:

• Awesome! This page is mobile-friendly.
• Not mobile-friendly
  

In each output, the yes, you are mobile friendly or no you are not, Google may or may not give more or less advice depending on the site.
For example, for this site, we got an “Awesome! This page is mobile-friendly,” but it did add that “this page uses 9 resources which are blocked by robots.txt. The results and screenshot may be incorrect.” It then listed out those resources it had issues with, so you as the webmaster can decide if it is something that needs addressing.

Here is a screen shot:

An Upcoming Update on Doorway Pages

Doorway Pages

Doorways are sites or pages created to rank highly for specific search queries. They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination. They can also lead users to intermediate pages that are not as useful as the final destination.
Here are some examples of doorways:

• Having multiple domain names or pages targeted at specific regions or cities that funnel users to one page
• Pages generated to funnel visitors into the actual usable or relevant portion of your site(s)
• Substantially similar pages that are closer to search results than a clearly defined, browseable hierarchy

An Update on Doorway Pages

Google’s Search Quality team is continually working on ways in which to minimize the impact of webspam on users. This includes doorway pages.

We have a long-standing view that doorway pages that are created solely for search engines can harm the quality of the user’s search experience.

For example, searchers might get a list of results that all go to the same site. So if a user clicks on one result, doesn't like it, and then tries the next result in the search results page and is taken to that same site that they didn't like, that's a really frustrating experience.

Over time, we've seen sites try to maximize their “search footprint” without adding clear, unique value. These doorway campaigns manifest themselves as pages on a site, as a number of domains, or a combination thereof. To improve the quality of search results for our users, we’ll soon launch a ranking adjustment to better address these types of pages. Sites with large and well-established doorway campaigns might see a broad impact from this change.

To help webmasters better understand our guidelines, we've added clarifying examples and freshened our definition of doorway pages in our Quality Guidelines.

Here are questions to ask of pages that could be seen as doorway pages:

• Is the purpose to optimize for search engines and funnel visitors into the actual usable or relevant portion of your site, or are they an integral part of your site’s user experience?
• Are the pages intended to rank on generic terms yet the content presented on the page is very specific?
• Do the pages duplicate useful aggregations of items (locations, products, etc.) that already exist on the site for the purpose of capturing more search traffic?
• Are these pages made solely for drawing affiliate traffic and sending users along without creating unique value in content or functionality?
• Do these pages exist as an “island?” Are they difficult or impossible to navigate to from other parts of your site? Are links to such pages from other pages within the site or network of sites created just for search engines?

*Source :  Google Webmaster Blog

6 Changes Your 2015 SEO Strategy Must Focus On

SEO is constantly changing. New updates are released, new trends are discussed and new strategies are developed. It is something that will constantly evolve.

In 2014 alone, there have already been 13 updates to Google’s algorithm, according to Moz’s change history. These are just the notable and more public ones -- there are refreshes and changes almost daily behind the scenes.

The biggest changes that SEO efforts are going to need to adjust to as we enter 2015. Let’s look at six of them right now:

1. Create and optimize for mobile traffic

Back in 2012 ComScore predicted that mobile traffic would exceed desktop traffic in 2014, and they were correct. Google has always said that it feels responsive websites provide the best user experience, and recently starting including a “mobile-friendly” notation next to websites in mobile search results that are indeed mobile friendly.

You can see if your website passes Google’s mobile-friendly test by clicking here. Bing has also stated it prefers a single responsive URL.

2. Optimizing for Bing, Yahoo and DuckDuckGo

Could 2015 be the year that some other search engines begin to take more market share? It seems like this is the million-dollar question every year, but some recent developments suggest that it could be possible.
Firefox kicked Google to the curb and Yahoo will now be the default search engine for the browser.
Google’s deal is also up with Safari in 2015, and reports have both Bing and Yahoo trying to secure that spot. The option to switch default browsers in iOS 8 and OS X from Google to DuckDuckGo also exists.
With options other than Google becoming more popular and accepted it will make it important to have visibility across these search engines in addition to just Google.

3. Switch your focus from keyword rankings to ROI metrics

If you or your SEO company is still putting an emphasis on keyword rankings and determining the success of the campaign based on keyword positions, then it is time for a major wake up call. Ranking reports can be made to look pretty and some SEO companies will even target useless keywords just to say, “Hey look -- you are ranking number one!”
If you are a business owner spending money every month on SEO, what would you rather hear from your SEO agency?

• “Congratulations, you are ranking number one for ‘buy blue widgets online’ but we aren’t sure what that translates into dollar wise.”
• “The infographic that we published last month resulted in earning 67 links and it was also responsible for 45 conversions and $22,480 in revenue.”

Do you want a fancy PDF ranking report or do you want to know what your return on investment was?

4. More focused social-media approach

Social media was once just a platform to share content, so businesses would sign up for every social platform under the sun and blast their content everywhere. Social media is now a marketing channel as well as a customer-service channel. Your social audience expects your brand to engage with them on a more personal level.
It is more effective to focus on two or three social-media platforms and be very active and accommodating. This not only helps you generate more leads, sales and revenue, but it also helps to build a very loyal following that will share your content. This can introduce new people to your brand and even present opportunities to earn links.

5. Earning links rather than building links

Through all of the updates and algorithm changes over the years one thing remains the same: inbound links are the most influential signal of trust and authority. This isn’t going to change -- not in 2015 or anytime soon.
The days of building links on irrelevant blogs and chasing large quantities of links to game the search results are over. Earning a single link on a high-quality relevant website is valuable for multiple reasons including SEO, attracting referral traffic, leads, sales and branding exposure. Look for traditional PR and SEO to work closer together in 2015.

6. Targeting more precise keywords and search phrases

The days of targeting broad keywords are coming to an end. While they tend to have a huge search volume, they don’t attract highly targeted traffic and they are expensive to rank. Targeting long-tail search queries not only attracts qualified “buyer” traffic, but these terms will typically have much less competition. Keyword research along with understanding the shopping and purchase patterns of the target consumer can help to identify search terms and phrases to go after.

Businesses will always crave organic search traffic, and search-engine optimization is the vehicle to drive that highly coveted traffic. What are some SEO changes that you foresee in 2015?

What is SEO (Search Engine Optimization)?

Basically, SEO processes to getting traffic on web page and visibility on search engine with a higher rank. We do the SEO for search engines i.e Google, Yahoo, Bing, etc. SEO provides organic traffic in search results.

In other words, we can professionally define SEO like;

"SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines."

Benefits of SEO?

There is a lot of benefit to using SEO for web page. Basically this technique is used to increase the ranking of web page for online marketing. The result of this ranking web page get more traffic it means this page is visited more than other web pages. We increase our business on the internet without pay any charges as well as without any prevention, SEO is totally free techniques.

We do the SEO of web pages in keeping the search engine techniques in mind. There is Some benefits is given below;

1. Create a better and more user-friendly website.
   
2. SEO grow your business.
   
3. Help to Find new customers.
   
4. Open your business 24x7.
   

Why Anyone Needs SEO?

Every business man who do their business on the internet must use SEO. Because in this time everywhere our competitors are available whatever you fields belongs. To make your growth, you have to reach on top position. The same things happen on internet. People try to reach on the top position in search list here SEO is the way to get your position of web pages on the top.

SEO make web site best for search engine and makes web pages user friendly so that user can easily access web pages and can understand well. Both term is necessary for any web pages because may be you will be able to reach your web site on the top position but if user unable to understand your content, You can not get profit and your purpose of doing SEO is useless.

That is a reason we also include everything during creation of web sites on the basis of user's needs and provide everything in easy way. SEO avoid complexity for users from URL to footer.

Techniques of SEO

There are many method is used in SEO is given below;

• Link Building: There is three option comes in link building given below;
  

1. Directory Submission
   
2. Social Bookmarking
   
3. Article Posting
   
4. Classified Listing
   
5. Local Listing
   
6. Blog Submission / Commenting / Posting
   
7. Forum Posting
   
8. Questions / Answers Posting
   

• Social Sharing (Facebook, Twitter, LinkedIn, Pinterest, Instagram, Etc.)
  

How Can Increase Business Online?

Nowadays people prefer to purchase things online due to lack of time and also avoid to go outside. To keep user's need in mind businessman growth their business online. The process of growing business on the internet is increasing fastly day by day.

To make growth for business SEO help a lot. It advertises you business on a popular website where more visitors are available especially on social sites. According to your content and internal link (off page link) search engine help to take your website on top, the result of this ranking your web page has first priority for visitors.
Whenever users search things related to your pages, your web page appears first in the list they without going another web pages they first check out your content. In this way your business increase.

Best Techniques For Online Reputation Management (ORM)

Online Reputation Management (ORM) is a very important part of the image management on the internet today. With the increase in number of more and more companies spending huge investments on creating online presence, it is also mandatory to monitor what is being said about you by the majority of the audience.

The techniques that could be used to track the same are as follows:

Follow a defense & attack strategy:

Step 1: Research & Resource Identification

• Track existing assets.
• Track Reviews and Comments.
• Review Mentions.

Step 2: Content Segregation & Optimization

• Tailor made content for platforms.
• Define Target Audience.

Step 3: Content Submission

• Content Marketing Planning.

Step 4: Internet and Social Promotion

• Pick suitable platforms to share the content.

Step 5: Creating search engine dominance

• Share reviews, Invite recommendations.

Step 6: Brand Monitoring

• Setup brand mention alerts.

Internet is the fastest way word of mouth travels today and that is why it is very important to manage the type of negative unsavory efforts to pull down your business.