On Page SEO Techniques

"Basic On-Page SEO Techniques"

There are two main factors in search engine optimization. On-page optimization and off-page optimization. Both factors are connected with each others for website search engine ranking. It is very important to optimize both techniques for better website ranking in search engine. On-page optimization help us to create website search SEO and search engine friendly, off page assist us to create quality back links for great ranking.

Some on page SEO techniques and their outputs:

Meta Title Tag:- Meta title tag describe the about web page content. It is most important part of on page SEO. Title tag with the appearance of keyword make easy to keywords ranking. We can find title in three places external website, search engine result pages and browsers.

Character Limit: - Google prefer character limit less than 70 character including space. With this character limit Google displays in search results.

Title Structure: - Primary Keyword | Secondary Keyword | Brand Name

Meta Description Tag:- Meta description is the HTML text which explain about web page content. It increases the possibility of user’s clicks. Means to say it increase the click through-rates of web pages. Most favorable character limit for meta description tag is 155-160 characters including space.

Meta Keywords:- Meta keywords is the part which also important in on-page SEO. This part help to boost keyword ranking in other famous search engines like Yahoo, Bing, MSN and Ask etc. So we can say appearance of meta keyword can increase the possibility of better ranking in other search engines.

Heading tag:- This tag represent the different section of web page content. Head tag help search engine spider relevancy between heading tag and web page content. Including that it also give the idea to user about web page content.

XML Sitemap:- Many webmasters think that XML sitemap is useless in SEO. It is the important part of website which help website in indexing and made website accessible to users and search engine crawler.

Robots.txt File: A robots.txt file restricts access to your site by search engine robots that crawl the web. These bots are automated, and before they access pages of a site, they check to see if a robots.txt file exists that prevents them from accessing certain pages.

URL Canonicalization: Canonicalization is the process of picking the best url when there are several choices, and it usually refers to home pages. For example, most people would consider these the same urls:

• www.example.com
• example.com
• www.example.com/index.html
• example.com/home.asp
  

But technically all of these urls are different. A web server could return completely different content for all the urls above. When Google “canonicalizes” a URL, we try to pick the URL that seems like the best representative from that set.

Image ALT tag:- With the all on page parts image alt tag is also play very important role in website ranking. Search engine crawler cannot read image without this tag. So we can say image alt help crawler to read about image. It is also helpful to boost keyword ranking with images.

Mobile SEO and ASO (App Store Optimization)

Google’s mobile-friendly update didn’t just bring a boost in rankings for websites labeled as mobile-friendly. With this update apps will also start to appear as organic links in SERPs, being upgraded in rankings if they are relevant to the user’s query, whether or not the user has installed them on their device. Another interesting piece of information is that these “organic” app listings also come with an install button, so users can choose to install them directly from the SERP. Moreover, thanks to deep linking capabilities, the user will be sent straight to the page that interests them within the app, instead of the homepage as the case used to be (so far, only available for Android apps). Not only that, but using goo.gl short links for your Android app, iOS app, or website will send users directly to the content (page) they searched for - if they have already installed your app. With Google confirming that more searches occur now on mobile than they do on desktop, at least in countries like America, Japan or Canada, and the use of phablets on the rise, it’s becoming increasingly important to be visible and attractive in mobile searches. Mobile app marketing should definitely become a priority if you have an app. App store optimization is also a part of this, so you need to have several things in mind. Below I’ve listed some of the more relevant things you need to know and do about mobile app SEO in order to make your app stand out in search results.

Mobile SEO (Search Engine Optimization)

Create an app to gain more exposure in mobile searches
Mobile app search (bookmark this article by Justin Briggs, as it also lists some keyword app research tools) is gaining ground on desktop browser search, and a lot of people go directly to their apps when they want to access a certain feature or piece of content. Think Facebook, Twitter and others alike.

We hope that Search will now help you acquire new users, as well as re-engage your existing ones. - Lawrence Chang from Google

What you need to consider in order to create the best mobile apps:

An app of your product or services should sustain the company’s business goals and help attract more customers.

An app has to bring added value in the user’s life. It should offer something above the desktop and mobile sites.

An app will require separate maintenance and separate SEO considerations.

Name your app
The name you give your app might be the same your product or service already has. This is important for being found in Google search and in app store searches as well.

This would be a branded keyword you already rank for, but if too lengthy, consider a shorter, yet still descriptive version that fits better on phone screens.

Choose two more keywords that describe your app and add them next to the name. This would be the equivalent of adding keywords in the title of a page or article. The keywords have to be different and relevant. IMDb’s app is a perfect example: it includes the brand name and two different, highly targeted keywords that best describe its use.

Keyword research
Choose appropriate keywords for mobile search that both describe your app and match your users’ needs.

This app store listing guide includes the most important factors you need to consider for best app store optimization practices, and gives thorough advice on keyword research. Finding the right keywords to describe your app should also come in handy when searching for content ideas, or other optimization aspects.

You can also use Google’s Keyword Planner to get mobile search volume information for your targeted keywords.

Avoid app interstitial that ruin mobile UX
It is not good UX to prompt users of your mobile site to download and install your app through interstitial. They interrupt the user’s actions, hide the content they were viewing, and force them to complete more actions than they had intended. The user might actually be in the process of converting or signing up for something, and the interstitial only provokes them to go back to their search query and click on another link. Instead, you should install an HTML banner at the top of the page. Now users [know they have the option to] install the app without interrupting what they were doing. Nevertheless, keep in mind that certain app creators still prefer using interstitial. You may want to do some A/B testing and see which variant works best for your particular app.

App Indexing can give a ranking boost and more SERP real estate
App indexing helps you make sure Google has indexed your app and it will be visible in searches. More than that, Google actually confirmed that app indexing will start counting as a ranking signal for Android users. Another benefit of App Indexing is that it will enhance your app’s listing in search results with an install button which will increase odds that viewers are going to start using it. An important point to note here, that Paolo Zanzottera, CEO of ShinyStat and mobile SEO expert, was kind enough to clear up for me, is that app indexing only applies to Android apps for now, and not iOS apps. However, Google is working to implement app indexing for iOS on a worldwide scale as well, so you can start preparing your iOS apps for App Indexing. Creating an app can be a good way to increase your visibility in SERPs, improve CTR and get you more customers down the road. But at the same time creating an app requires a lot of business decisions and takes up company resources.

Source: Advanced Web Ranking