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Showing posts with label Google Analytics 4. Show all posts

Thursday, November 27, 2025

How to Add Analytics to Your Website: Step-by-Step Beginner Guide

If you want to grow your website, understand your audience, and make data-driven decisions, the first step is simple: add analytics. Whether you run a blog, eCommerce store, or business website, analytics helps you track traffic, user behavior, conversions, and more.

This beginner-friendly guide explains what analytics are, why they matter, and how to add analytics to any website—without technical complexity.

What Is Website Analytics?

Website analytics is the process of collecting and analyzing data about:

Who visits your website
How they found it
What actions they take
Which pages perform best
What drives conversions

Tools like Google Analytics 4 (GA4) provide real-time reports, engagement insights, and important metrics that help you optimize your website performance.

Why Adding Analytics Is Important

Before learning how to add analytics, it’s essential to understand why. Here are some benefits:

✔ Track Website Traffic

Understand how many users visit your site and when.

✔ Know Your Audience

Get insights into demographics, device usage, and user interests.

✔ Measure Performance

See which pages people love — and which need improvement.

✔ Improve SEO Strategy

Identify top-performing keywords, traffic sources, and landing pages.

✔ Boost Conversions

Track form submissions, purchases, clicks, downloads, and more.

How to Add Analytics to Your Website (Step-by-Step)

Below is the simplest and most popular method — adding Google Analytics 4.

Step 1: Choose Your Analytics Tool

The most used tools include:

Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Matomo Analytics
Adobe Analytics
Plausible / Fathom (privacy-focused)

For beginners, GA4 is the best choice because it’s free and integrates with Google Ads, Search Console, and more.

Step 2: Create an Analytics Account

Visit Google Analytics.
Sign in using your Google account.
Click Create Property.
Add your website name, URL, and reporting location.

This generates your Measurement ID, which looks like:

G-XXXXXXX

Step 3: Add the Tracking Code to Your Website

Google Analytics will provide a tracking script.

Option A: Add Code Manually (HTML sites)

Paste the script in the <head> section of your site.

Option B: Add via CMS (WordPress, Shopify, Wix)

Most platforms include simple fields to paste your Measurement ID.

Option C: Use Google Tag Manager

Use GTM to manage multiple tags without editing code.

Step 4: Verify Installation

Go to:

Google Analytics → Reports → Real-Time

Open your website in another tab.

If you see active users, your analytics is working!

Step 5: Set Up Key Events & Conversions

To track important actions, configure:

Button clicks
Form submissions
Purchases
Add-to-cart
Scroll depth
Page engagement

GA4 automatically tracks several events (scrolls, views, clicks), but you can customize more for conversion optimization.

Best Practices for Using Website Analytics

To get the most out of your tracking:

✔ Connect Google Search Console

Strengthen SEO insights and see keyword performance.

✔ Enable Enhanced Measurement

Automatically track basic engagement events.

✔ Set Up UTM Parameters

Track campaigns from ads, email, and social media.

✔ Analyze Behavior Flow

Understand user journeys and improve site navigation.

✔ Review Reports Weekly

Consistent analysis leads to better content and marketing decisions.

Final Thoughts

Adding analytics to your website is one of the easiest and most valuable steps you can take. With the right setup, you’ll gain insights into traffic, user behavior, and conversion performance — helping you grow your website strategically.

Sunday, March 14, 2021

5 Reasons You Need Google Analytics 4 (GA4)

Google has released the newest version of Google Analytics (Google Analytics 4 or GA4), replacing the long-standing Universal Analytics (UA) property type. Our first impression? We like what we’re seeing.

What is Google Analytics 4?

There are three major differences between UA and GA4. The first difference is how users are tracked. In UA, users are tracked via sessions (or set periods that encompass everything a user does on your site).

GA4 is event based. Instead of creating a new session when a user returns to a site, GA4 records all events they complete. This allows Google to more accurately deduplicate users and emphasizes what users actually do on your site, rather than just caring that users get there.

The second difference is the reporting. In UA, there are several set reports with some customizations possible. GA4 has only top-level reports built in, and if you want specific reports, the analysis tab is the place to go. This gives you greater freedom in how your reports look and lets you drill down to the data that’s most important to you.

The third difference is how they’re set up. UA uses a property and view setup while GA4 allows you to mix data from your apps and website. This happens through a single property and Google Analytics’ data streams.

You can place the same tracking code in the different properties (i.e., website, iOS app, or Android app) and consolidate the data to track a user between the streams. That means that there’s a new tracking code. Instead of the UA-XXXXXX-X type code, the tracking ID now looks like this: G-XXXXXXX.

Why should you switch to Google Analytics 4?

The new Google Analytics is just what it sounds like: new and improved. Google Analytics is for apps and websites. If you’re ready for actionable insights regarding those who view your content, Google Analytics 4 is the solution.

Here are some more reasons to consider switching:

1. GA4 is the future of Google Analytics.

Google Analytics 4 is poised for Google to add new analysis technology without requiring additional code. GA4 is already fully functional and, as of October 16, 2020, is now the default property type when creating a new Google Analytics property. As time goes on, Google will add more standard features.

2. GA4 is forward facing only.

Eventually, GA4 will be the standard for analytics. However, as with all things Google Analytics, the new GA4 property will only collect data from the time of creation. It won’t import past data from UA properties. So, to have more data at your disposal, we recommend implementing GA4 straight away.

3. Upgrading to Google Analytics 4 is easy.

If you’re using UA on your website, upgrading is easy. First, go to google.com/analytics. Navigate to your preferred account. Under the property column, select “Upgrade to GA4.”

Screenshot of how to upgrade to Google Analytics 4 (GA4) from inside a Google Analytics account

Under “I need to create a new Google Analytics 4 property,” select “Get Started.” If your instance of analytics is installed with gtag.js, you can select the “Enable data collection using your existing tags” option.

If you use Tag Manager, you’ll have to set this part up manually. Once you create the property, you’ll go to the stream details page, where you can customize settings. You can change what events get recorded under “Enhanced Measurement,” though we suggest leaving all events enabled.

Once you’ve configured your event measurement, it’s time to get the tracking code on your site. If you already use the gtag.js for UA, you can copy and paste an additional line of code to your existing tag (gtag instructions here).

If you use Tag Manager, you’ll need to add a GA4 tag to your existing container. DO NOT DELETE your UA tag. To set up your GA4 tag, you’ll only need your new GA4 ID, and you’ll set your trigger to fire on each page view, just like the UA base tag (Tag Manager instructions here).

4. More upgraded features are coming.

As we keep going, you’ll have the option to transfer more features from your UA property to your GA4 property. As of now, GA4 properties have no filtering capabilities (at least not in the same way that filters are set up in UA), but this may become available at a later date.

5. You’ll have greater flexibility.

Google Analytics 4 allows–and even encourages–users to create custom reports for the data they need. This significantly reduces the number of irrelevant, premade reports. In this way, your dashboard is less cluttered. You can find the most important data for your business faster, enabling you to make informed decisions more quickly, increasing your website and/or app’s effectiveness.

Conclusion

Google Analytics 4 is on track to be more powerful than Universal Analytics and provide more relevant data about why users are on your site and/or app. It allows you to combine the data from multiple data streams into one property and more accurately attribute actions to users across devices.

While GA4 won’t give you all this data right off the bat, early implementation will help you take advantage of the enhanced experience and data sooner rather than later. We encourage all site owners to implement GA4 on their sites and apps as soon as possible.