White Hat SEO and Black Hat SEO

White Hat SEO and Black Hat SEO

What is the Difference Between White Hat SEO and Black Hat SEO?

The difference between black hat SEO and white hat SEO has to do with the techniques used when trying to improve a website’s search engine ranking.

Black hat SEO refers to techniques and strategies used to get higher search rankings, and breaking search engine rules. Black hat SEO focuses on only search engines and not so much a human audience. Black hat SEO is typically used by those who are looking for a quick return on their site, rather than a long-term investment on their site. Some techniques used in black hat SEO include: keyword stuffing, link farming, hidden texts and links, and blog content spamming. Consequences of black hat SEO can possibly result in your site being banned from a search engine and de-indexed as a penalization for using unethical techniques.

White hat SEO refers to the use of techniques and strategies that target a human audience as opposed to a search engine. Techniques that are typically used in white hat SEO include using keywords, and keyword analysis, doing research, rewriting meta tags in order for them to be more relevant, backlinking, link building as well as writing content for human readers. Those who use white hat SEO expect to make a long-term investment on their website, as the results last a long time.

Does Black Hat SEO work?

Everybody has their own definition of “black hat SEO”. Put simply, black hat SEO includes any techniques that are against Google's guidelines. Some people view them as a fast track to achieve higher rankings. In fact, many SEO practitioners believe black hat SEO tactics are useful and they encourage others to use them.

Source: Google Blog

Google Algorithm Update 2019

A rare Google confirmation came related to a Google search algorithm update this week (12 march 2019). Google restated previous advice that there is no fix if your site was negatively impacted.

Google released a broad core search algorithm on March 12 - AKA Florida 2

Why it matters:

Google does several core ranking updates per year and confirms very few updates throughout the year. Specific to broad core updates, Google has said numerous times that you cannot do anything specific to fix your rankings. Google’s previous advice is, "there’s no ‘fix’ for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages."
If your rankings did change recently, it may have been related to this broad core ranking update and not necessarily related to a technical change you made on your website.

What changed?

Right now it is very early and it is hard to guess what has changed. Based on the SEO chatter around this update, prior to Google confirming the update, some are saying this was again targeting the health/medical space. But, Google has said there was no specific target at medical or health sites with that August 1st update.
It is hard to know which types of sites were impacted the most right now. We will continue to monitor the situation and keep you updated on any insights we see related to this update.

Google’s previous advice.

Google has previously shared this advice around broad core algorithm updates:
"Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year.

As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded.

There’s no "fix" for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages."
Source: To see more advice from Google around Google updates, see this Twitter thread.

What is SEO Linking?

Link building, simply put, is the process of getting other websites to link back to your website. All marketers and business owners should be interested in building links to drive referral traffic and increase their site's authority.

Basics of Quality Link Building for SEO

Why build links? Google's algorithms are complex and always evolving, but backlinks remain an important factor in how every search engine determines which sites rank for which keywords. Building links is one of the many tactics used in search engine optimization (SEO) because links are a signal to Google that your site is a quality resource worthy of citation. Therefore, sites with more backlinks tend to earn higher rankings.

There's a right way and a wrong way, however, to build links to your site. If you care about the long-term viability of your site and business, you should only engage in natural linkbuilding, meaning, the process of earning links rather than buying them or otherwise achieving them through manipulative tactics (sometimes known as black-hat SEO, a practice that can get your site essentially banned from the search results).

That said, natural, organic link building is a difficult, time-consuming process. Not all links are created equal: A link from an authoritative website like the Wall Street Journal will have a greater impact on your rankings on the SERP than a link from a small or newly built website, but high-quality links are harder to come by.

This guide will teach you how to build quality links that improve your organic rankings without violating Google guidelines.

Remember, link building is imperative in achieving high organic search rankings.

Why Link Building Is Important for SEO

Link building is important because it is a major factor in how Google ranks web pages. Google notes that:

"In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages."

Imagine that we own a site promoting wind turbine equipment that we sell. We're competing with another wind turbine equipment manufacturer. One of the ranking factors Google will look at in determining how to rank our respective pages is link popularity.

While the above example provides a general visual understanding of why link building is important, it's very basic. It omits key factors such as:

• The trust and authority of the linking pages.
• The SEO and content optimization of the respective sites.
• The anchor text of the incoming links.

For a more in-depth explanation of how PageRank is calculated, read through these resources:

• The original Google PageRank paper
• An in-depth discussion of the formula behind PageRank
• The Wikipedia page on the subject

The most important concept to understand is that, as Google says, you're more likely to have your content rank higher for keywords you're targeting if you can get external websites to link to your pages.

Why is SEO good for a website?

What is a SEO Friendly Website and Why do you Need One

Many times you hear the term “SEO friendly” or “SEO friendly website” but what does this really mean and why do you need one? How can a SEO friendly website help your business grow?

These are the questions I will try to answer in this post always having in mind that beginners to SEO may be reading it so I will try to avoid technical terms or advanced SEO practices and theories.

What do we mean by a Search Engine Friendly Website?

A SEO friendly website has those configurations and features so it’s easy for search engines to crawl (read) and understand what the particular website is all about. The most important characteristics of a SEO friendly website are:

1. Unique titles and Descriptions for all pages:
   Learn the Secrets of SEO, Keyword Research & Link Building and Apply them to your Website.
   Each page of the website (including the home page) has a unique title and description. The titles are between 60-65 characters and the descriptions are aprx 150 characters. Titles and descriptions describe accurately what the page is about without being keyword stuffed. Example of a good title and description.
   
2. Well formatted URLs – URLs:
   Permanent links (that’s the url of a webpage) are descriptive, all lower case and separated by dashes. Example of a well formatted URL.
   
3. Fast loading web pages:
   Neither people nor search engines want websites that are slow to load. On the contrary fast loading websites are SEO friendly (meaning they have an advantage in ranking algorithms over websites that are slower) and generate more user interactions (sales, newsletter signups, contact forms submissions etc).
   
4. It has unique content:
   Content on the website is not found anywhere else on the web, all pages have unique and useful content. This means a website cannot be SEO friendly if it has content copied from other web sites.
   
5. Includes images that are optimized for search engines:
   Search engines prefer text that’s the truth, but you also need to have images to your pages because people like it, it makes your content more interesting, easier to read, shareable etc. When you do so, make sure that the images are optimized for size (tools like "smushit" can help you reduce image file size without losing quality) and also that you set a meaningful image filename and ALT text.
   
6. Pages have a meaningful structure:
   A web page usually has the following elements:
   
   • Header
   • Breadcrumbs Menu
   • Page Title (that’s the H1 tag – there is only one per page)
   • Well formatted text – text is separated into a number of short paragraphs with subheadings
   • Author information
   • Footer

There are of course many other characteristics that make a website SEO Friendly, you can read them in our previous post, the ultimate SEO checklist but the above 6 elements are currently among the most important.

Why do you need a SEO friendly website?

Something that most CEOs, small business owners or new webmasters don’t easily understand is why you need a SEO friendly website and why make the effort to make your website friendlier to search engines.

Well, the reasons are a lot but those you need to know are:

Want to improve your SEO but do not know where to start? Stop Guessing! Read my proven SEO and link building advice and boost your traffic and rankings. Download this how to guide.

1. It will get you more organic traffic (that is traffic from search engines)
   As expected, a SEO friendly website will get you more traffic from search engines as it is likely to run higher in the SERPS (search engine results pages). If you take into account that the majority of people who use the search box tend to select one of the first 5 results, you can understand the importance of SEO.
   
2. It will make your website user friendly
   SEO is not only for search engines but good SEO is for users as well. Applying the principles of SEO to your website, will make it easier to use and this will enhance the user experience.
   
3. It gives you brand credibility
   Users are more likely to trust websites (businesses) that are found in the first pages of Google, Bing or Yahoo. This is good for both brand awareness and brand credibility.
   
4. It is cost effective
   A SEO website will drive targeted traffic 24×7 without needed to spend money on PPC or other forms of online advertising. While there is a cost to reach that point, the long term benefits are bigger.
   
5. It helps you understand what your most important customers want
   SEO drives quality traffic and by analyzing the behavior of those users (how they enter your website, what they click, how they leave, what they like etc) is a great way to understand what your customers want and adjust your website or products to match their needs.
   
6. SEO is even more important on mobile
   A website that is mobile friendly and has good rankings on mobile search can get more customers and traffic that websites that are not mobile SEO friendly. More and more users are using their mobiles to search for information or products while on the go it is important to be on top of the search results otherwise you are losing customers to competition, especially those searching for local products or services.
   

Conclusion

A SEO friendly website has certain features and characteristics that helps search engines understand what the website is all about and this increases the chances of achieving better rankings in the SERPS.
The most important advantage of having a SEO friendly website is that you will get more targeted organic traffic from search engines.
Source: Quora

Rolling Out Mobile-First Indexing

Mobile-First Index Roll-out — March 26, 2018

Google announced that the mobile-first index was finally "rolling out." Since the index has been in testing for many months, and Google has suggested they are migrating sites gradually, it's unclear how much impact this specific roll-out had on the overall index. Webmaster should begin to see notifications within Google Search Console.

Source: Google Webmaster Central Blog

‘Hawk’ Google Local Algorithm Update

Have you noticed a recent shift in Google's local search results?

August 22, 2017: The day the ‘Hawk’ Google local algorithm update swooped in

‘Hawk’ Google Local Algorithm Update

The update, which I have dubbed “Hawk,” was a change to the way the local filter works. To get some history here, Google actively filters out listings from the local results that are similar to other listings that rank already. Basically, Google picks the most relevant listing of the bunch and filters the rest. It’s very similar to what they do organically with duplicate content. (Note: Google is typically loath to confirm algorithm updates, usually only saying that it rolls out several updates every day, so these observations are based on an analysis of how local results have changed rather than on any official announcement or acknowledgment.)

The filter has existed for a long time to help ensure that multiple listings for the same company don’t monopolize the search results. In September 2016, the Possum algorithm update made a significant change to the way the filter works. Instead of just filtering out listings that shared the same phone number or website, Google started filtering out listings that were physically located near each other.

This was very problematic for businesses. It meant that if another business in your industry was in the same building as you — or even down the street from you — that could cause you to get filtered out of local search results. Yep, that means your competitors could (inadvertently) bump your listing!

On August 22, 2017, Google refined the proximity filter to make it stricter. It still appears to be filtering out businesses in the same building, but it is not filtering out as many businesses that are close by.

Who is still filtered?

Naturally, this update didn’t help everyone. Although it tightened the distance needed to filter a similar listing, it didn’t remove it completely. I’m still seeing listings that share an address or building being filtered out of local search results. I also see the filtering problem persisting for a business that is in a different building that’s around 50 feet away from a competitor.

Why ‘Hawk?’

The local search community settled on the name “Hawk” for this algorithm update, because hawks eat possums. This is one of the few times where I don’t see any negative outcomes as a result of this update and just wish Google hadn’t taken a year to realize the proximity filter was way too broad.

Source: Search Engine Land

3 Main Factors in On-Page SEO.

On-Page SEO Checklist

Here is a checklist you can use to make sure you are doing everything possible to rank higher in search engines.

1. Keyword placement:
• Keyword in the title.
• Keyword in the permalink.
• Keyword in the first paragraph.
• Keyword in the image alt tag.
• Use LSI keywords in the body (use SEOPressor plugin to find related keywords).
Use LSI keyword in H2 or H3.
• Shoot for around a 1.5% keyword density.
2. Other things:
• Remove all stop words from permalink.
• Add multimedia (video, slides, infographics).
• Minimum 500 words.
• Optimize images before uploading (compress and resize).
• Optimize page load speed.
• Create a meta title - should be less than 65 characters.
• Create a meta description in between 120 - 150 characters approx.
• Internal links to related articles.
• Outbound links to relevant high-quality sites.
3. Other things not mentioned here:
• Make sure to add an image for Facebook, Twitter, etc.
• Make sure to have social sharing buttons either at the end or floating on the site of your post.
• Have related posts after each post to lower down bounce rate.

3 Secrets Techniques To Rank Top On Google SERP.

When it comes to optimizing a website or a blog post, there are below main factors at play:

1. Onsite SEO - Onsite SEO refers to the optimization of the entire website with things like site-mapping and setting permalink structures.

• Post Title
• Permalink Structure
• Heading Tags
• Keyword Density
• Meta Tags
• Images & Alt Tag
• Word Count
• Internal Linking
• External Linking
• Engaging Content


2. On-page optimization - On-page SEO optimizes content for a target keyword within a single blog post. This includes using proper headings, proper keyword placement, ensuring content quality, and paying attention to many other factors.


3. Off-page optimization - Process of link-building by social bookmarking, Forum posting, Directory Submissions etc.

Local SEO For Your Business

How To Target Your Local Area For Your Business (Local SEO)

In Local SEO we increase visibility of website locally. We offers a neighborhood SEO seek technique particularly customized to your area to guarantee the correct outside area signs are sent and inbound connections, on-page and social flags and audit signs to Google about the areas most significant to your business. We utilize promoting methodologies that permit you to construct a more grounded client base that permits your business to develop naturally.

We put extraordinary push to accomplish higher rankings in neighborhood list items by consistently checking the movement source and persistently re-assessing data for exactness. We make profiles on well known web and online networking stages, and give helpful data to target gatherings of people.

Featured Snippets in Search Results

At the point when a client poses a question in Google Search, we may demonstrate a query item in an exceptional highlighted snippet obstruct at the highest point of the list items page. This highlighted snippet square incorporates a rundown of the appropriate response, removed from a website page, in addition to a connection to the page, the page title and URL. An included snippet may look something like this on the page:

There are some questions which comes in mind;

According to Google Support Or Search Console Help -

Where does the answer summary come from?

The summary is a snippet extracted programmatically from what a visitor sees on your web page. What's different with a featured snippet is that it is enhanced to draw user attention on the results page. When we recognize that a query asks a question, we programmatically detect pages that answer the user's question, and display a top result as a featured snippet in the search results.

Like all search results, featured snippets reflect the views or opinion of the site from which we extract the snippet, not that of Google. We are always working to improve our ability to detect the most useful snippet, so the results you see may change over time. You can provide feedback on any Featured Snippet by clicking the "Give Feedback" link at the bottom of the box.

Opting out of featured snippets

You can opt out of featured snippets by preventing snippets on your page using the tag on your page. This will remove all snippets on your page, including those in regular search results.

How can I mark my page as a featured snippet?

You can't. Google programmatically determines that a page contains a likely answer to the user's question, and displays the result as a featured snippet.

Is this part of Knowledge Graph?

No, this is a normal search result, emphasized with special layout.
This is very useful for any business who provide a Number to support some products Or services, who have any answer for related question which was asked in search box (query) etc.

Update Source: Google Search Console Help

On Page SEO Techniques

"Basic On-Page SEO Techniques"

There are two main factors in search engine optimization. On-page optimization and off-page optimization. Both factors are connected with each others for website search engine ranking. It is very important to optimize both techniques for better website ranking in search engine. On-page optimization help us to create website search SEO and search engine friendly, off page assist us to create quality back links for great ranking.

Some on page SEO techniques and their outputs:

Meta Title Tag:- Meta title tag describe the about web page content. It is most important part of on page SEO. Title tag with the appearance of keyword make easy to keywords ranking. We can find title in three places external website, search engine result pages and browsers.

Character Limit: - Google prefer character limit less than 70 character including space. With this character limit Google displays in search results.

Title Structure: - Primary Keyword | Secondary Keyword | Brand Name

Meta Description Tag:- Meta description is the HTML text which explain about web page content. It increases the possibility of user’s clicks. Means to say it increase the click through-rates of web pages. Most favorable character limit for meta description tag is 155-160 characters including space.

Meta Keywords:- Meta keywords is the part which also important in on-page SEO. This part help to boost keyword ranking in other famous search engines like Yahoo, Bing, MSN and Ask etc. So we can say appearance of meta keyword can increase the possibility of better ranking in other search engines.

Heading tag:- This tag represent the different section of web page content. Head tag help search engine spider relevancy between heading tag and web page content. Including that it also give the idea to user about web page content.

XML Sitemap:- Many webmasters think that XML sitemap is useless in SEO. It is the important part of website which help website in indexing and made website accessible to users and search engine crawler.

Robots.txt File: A robots.txt file restricts access to your site by search engine robots that crawl the web. These bots are automated, and before they access pages of a site, they check to see if a robots.txt file exists that prevents them from accessing certain pages.

URL Canonicalization: Canonicalization is the process of picking the best url when there are several choices, and it usually refers to home pages. For example, most people would consider these the same urls:

• www.example.com
• example.com
• www.example.com/index.html
• example.com/home.asp
  

But technically all of these urls are different. A web server could return completely different content for all the urls above. When Google “canonicalizes” a URL, we try to pick the URL that seems like the best representative from that set.

Image ALT tag:- With the all on page parts image alt tag is also play very important role in website ranking. Search engine crawler cannot read image without this tag. So we can say image alt help crawler to read about image. It is also helpful to boost keyword ranking with images.

Off Page SEO Techniques

"Basic Off Page SEO Techniques"

Off – page optimization is free technique in SEO to attain the traffic on website. Website always needs these techniques to create back links. If website gain quality back links it will definitely get better ranking in search engine, and high ranking in search engine is the way to receive organic traffic on website.

Webmasters use different-different off page techniques to create back links on their sites. Off – page optimization contain lots of techniques, some techniques are simple and some are little bit complex. We need to perform in these techniques properly, will definitely improve website ranking and reputation also. Some off-page optimization techniques .

Search Engine Submission:- Submission in search engine is the first step to index website or Webpages. Before submitting website into search engine we need to check website indexing, if website is indexed then no need to submit website.

Directory Submission on Reputed websites:- Directory submission also great way to index website. Including that directory submission also best way to achieve one way back link. We need to keep some important things in our mind before submitting website, that are page rank should high, ip address should unique.

Note:- Submission in low quality directory sites can create unnatural back link. This can hurt your website ranking. So submit your site only in quality websites. Second thing don’t try to do excessive submission in the same time. Submit only in 5-6 directories with website reputation.

Social Bookmarking Submission:- Social bookmarking is great tool to make excellence back links and attain huge traffic on website. To make social bookmarking more effective try to change your bookmark title. Make descriptive title to increase website ranking and traffic.

Classified Ad Submission: - Classified ad submission is one of my favorite techniques in off page optimization techniques. To create contextual link it is really best tool. Most beneficial thing in classified sites is, we can post lots of ads in same website only we need to change the ad title and description.

Business Listing:- Business listing is also massive tool to boost traffic and to create back links on website home. These sites are also boost direct traffic on website. Most important thing in business listing is to place accurate contact information. Because sometime listing ranked even in search engine.

Blog Commenting:- If you are trying to increase traffic on your website or blog then you need to start blog commenting. But not with spamming techniques. If you will post comment informative and motivational then user will definitely try to know more about your sources.

Blog Posting:- Blog posting is the way which help us to make natural back link. We have to create contextual link on our keyword inside the blog post.

Article Submission:- Article submission is also help us to increase the website traffic and best quality back links.

Including all these techniques there are some other off page optimization techniques which help us boost our keywords ranking. These techniques are document sharing submission, video sharing, image submission, yahoo groups, Google groups, press release submissions etc.

5 Secret SEO Tips and Tricks.

SEO in 2014

Over the past years, SEO has been changing constantly. Google has taken it very seriously that the users get the right content for the queries they search for. And for that, numerous updates have been made in their algorithms from the past year.

These are the updates Google has made in its algorithms in the year 2013.

• Panda #24 – January 22, 2013
• Panda#25 – March 14, 2013
• Phantom – May 9, 2013
• Domain Crowding – May 21, 2013
• Penguin 2.0 – May 22, 2013
• PayDay Loan Update – June 11, 2013
• Panda Dance – June 11, 2103
• Multi-week Update – June 22, 2013
• Panda Recovery – July 18, 2013
• Knowledge Graph Expanision – July 19, 2013
• Humming Bird – August 20, 2013
• Penguin 2.1 – October 4, 2013
• Authorship Shake-Up – December 19, 2013
  

Now, let’s see what updates Google has made in the year 2014.

• Page Layout #2 – February 6, 2014
• Unnamed update – March 24, 2014
• PayDay Loan 2.0 – March 16, 2014
• Panda 4.0 – May 19, 2014.
  

There is still half an year to go and experts are expecting a lot more updates to come from Google. Here’s the list of all Google’s SEO algorithms since 2000 and their updates. More on Google Panda and Google Penguin Updates.

Here are a few SEO Tips and Tricks for 2014 that will help you go.

1 # : I observed one interesting thing in this 2014 that – even if it a smaller or larger site – We Can Rank (this is for small websites owners ! Previously this is not the situation and small websites owners never tried big fearing bigger sites about their authority in Google. And I have seen so many positive results which I cannot share and this will be a good factor.

2 # : Please don’t go after backlinks : Better concentrate creating more quality content and don't waste too much in getting backlinks (either money or time).

3 # : STOP DOING guest posts to obtain links. Google already made several announcements about this.

4 # : TRY to engage the viewers (with commenting and feedback) and also make sure that you make PERFECT navigation in the site to make sure that users/visitors can navigate through the content without any complexity.

5 # : Google Panda 4.0 Hit Sites Blocking CSS and JavaScript – this is a news from Seroundtable.com where they told that some people reported them – So try avoiding this in case if you are penalized in this recent Google Panda Update. Here is one live example how a person named Joost (developer) recovered his site from this similar issue.

Here are some more essential things that one should follow to maintain the Rankings

#1 Have a Responsive Web Design

There has been a drastic growth in the use of smartphones and tablets, in the past few years. And most of those users prefer browsing the internet through those devices. Make sure that the content of your website is easily readable when viewed through all other devices like such; in short, improve your website’s responsive design. This is a very important factor that can affect your SEO since, if your website doesn’t provide a good user interface, the user will shift to something that does.

#2 Use Social Media

Publicizing your article on Social Media is a very important technique to, not only get more hits, but also to improve your SEO. Google Plus’s +1 carries around 0.37% of the weight-age of your page’s SEO. So, the better you reach out to people on Social media, the better it is for your website.

#3 Brand building – Authorship

Although Google has recently announced that they will remove the authorship images from search results, SEO experts, after many experiments, say that authorship can still affect a website in a positive manner.

However, only the image is dropped off and authorship stays in the website. To set up authorship you will need a Google+ account. Still today, no one from the SEO industry could confirm the importance of the authorship verified content in search rankings either in the form of some SEO experiments or cases, even Google never confirmed it – but still there is a big question about its factor.

This is how authorship mark up will look in the search results.

#4 Go with a Content Management System (CMS)

Use a proper content management system that offers various plugins. WordPress is one of the most used content management systems, nowadays. It not only provides you with amazing plugins, but will also help you frame your content and images in a way which will make it easier for Google bots to traverse. Although, using a CMS is not a must, it is highly advisable. Blogspot and Drupal are a couple of other famous CMS.

#5 Have a killer UX

Good User Experience (UX) can lead you to great results. See that the navigation from one page to another inside the site, is easy, even for a normal user to do. Also, see that the loading time  of the website is minimal, not only on a PC, but also on other devices. Learn more about UX and make the most out of it.

#6 Get a good Domain Name

Domain name? you may ask. Yes. See that the domain name is relevant to the content you are planning to produce in the site. Having the main base word/keyword of the website in your domain name can turn out to be very helpful. Choose a classy name and not a funny/silly name. Generally, such silly named websites are not taken seriously.

Finally I would say its just a factor and its  not compulsory to make a domain name keyword related to your niche – because Branding is also an alternative for that. If you have one then its GOOD because I still see lot of niche sites ranking for the keywords and the search engine still recognizes it even after many panda and penguin updates.

#7 Keyword Analysis

Look for keywords that have low competition and high search volume. This will help you write articles using such words as the keywords and gain more users. Google Keyword Planner is a free SEO tool that will help you find such words. Instead of using a single word, it is advised to use key phrases. And also, make sure that you know how to use a keyword in the context. However, the most important of things is to produce good quality content that your readers would connect to.

#8 Link Building

See that you first build proper inter links among the pages of your website so that it gets easier for the user to navigate. It is fine to use keyword in the links but make sure that you link it only to a relevant page on your website. This can help you improve the rank of other webpages in your website.

Always use relevant, high quality links that go out of your website. This builds a trust to Google that what you are referring to is important and useful. And this might eventually push your website to higher position in the search results. And, keep away from bad and low quality links.  Then again, there are few tiny basic mistakes that newbies tend to do.

Things That One Should Not Do For SEO

Things that one should not done by us for SEO.

#1 Stuffing content with keywords.

This was an old trick and is lethal, if you do it now. See that they keyword density is in between 10-15%of your content and not more than it. And also, include they keyword only if it naturally goes with the sentence. Do not stuff them everywhere you like because that will only pull you down and down and down.

#2 Stealing content.

This is the worst possible thing one can do. We write to share our views to our readers and not do a Ctrl+C and Ctrl+V. Although most don’t do this, some get misguided into the trap.

#3 Building unnatural links.

You must’ve heard that the more the number of links, the better it is. And someone might have even suggested you to get links from automated bots. No! Do not blindly build links bearing an impression that it will get your page higher in the list. The opposite, exactly, will happen.

#4 Writing large amounts of useless content.

Although content is the king, it doesn’t mean that you write more and more useless, irrelevant content just to increase the number of blog posts. Remember, the lower the quality of content, the lower will be the rank of the page. Write content that is useful and relevant to the topic.

Stealing content also includes the “rewriting articles” and Google is smart in identifying the stuff even if copyscape.com misses it ! Know about the Google panda which takes care of spam and useless content. Useful I mean = New and Unique content.

These are few important tips to follow and to not follow in 2014, to make the best of your SEO. Hope these will help you with your website.

Best Social Media Marketing Tips for the Beginners

Best Social Media Marketing Tips for the Beginners

Social media sites are blasting now a days as people from the whole world are passing hours after hours in top social networking sites. Previously social networking sites were only used to meet, communicate, build relation and get entertained. But now these sites are highly used to promote both local and international business. Both online and offline business are getting benefit from social media marketing. Some businesses have turned themselves into a brand, again some businesses got international recognition via social networks. Therefore you can consider social medias as you biggest source of consumer, visitor or client. This article is mainly for beginners to teach best social media marketing tips. I will discuss marketing strategies for top social networking sites which are Facebook, Twitter, Google plus, Linked In, Youtube and Pinterest. In future articles I am willing to write detail marketing ideas on each site. Hope you will stay and enjoy those articles too.

What is social media marketing?

Simple answer is – Promoting any business, product or website via social networking sites to get better response and revenue is known as social media marketing.

1. Facebook: There is nothing new to say about Facebook as all of you are familiar with this leading social networking site. In average a single people spent about 7 hours daily on Facebook. I am not joking or telling lie to you. It’s an official news from Facebook. I think this news is enough to make you realize the importance of Facebook marketing. So here basic Facebook marketing starts…

• Fan Page: You must create a fan page for your business or website to get started. Make your page look attractive by adding relevant and interesting profile picture and cover image. Update your page regularly to hold your old fans and to get new ones.
• Groups: Use search bar to find and join groups that are related to your business, product or website that you want to promote. Stay active and helpful in the group to proof your authority. Then just share your business and go viral in short time.
• Use hash (#) tags: This is the best way to get huge response in little time. Use hash tags in your status. Mainly put hash (#) sign before your keywords. It will work as search engine result. When some one will search for any specific word, hash  tagged words will appear first.

2. Twitter: Twitter stands right after Facebook in social networking world. Twitter marketing is more effective as you can search for targeted people. Twitter has the whole power to rock your business with it’s 140 character tweet.

• Search: Use twitter search bar to find targeted people who might be interested in your product or website. Although it’s time consuming but this technique is very effective as it can make about 60-70% converts.
• Use hash (#) tags: Hash tag is also a burning technique in case of twitter marketing. You must need to use hash tags before your keywords for better and fast result.
• Use short link: Although most of the people are not aware of link size, it matter much in twitter. Short links get much more clicks comparing to the long links. So, make your links short before making tweets. You can use goo.gl or bit.ly as link shortening tool.
• Use image: Use of image in twitter is increasing as it has already shown it’s impact. According to statistics, tweets with image gets 37% more response than tweets without image. Therefore your need to add relevant and attractive image with your each tweet to make twitter marketing more effective.

3. Google plus: Google plus is like a magic box in the field of social media marketing as it is owned by Google. Google plus has good impact on Google search result ranking. Therefore you will be benefited in 2 ways by doing Google plus marketing.

• Google page: Create a Google plus page for your business and start promoting your page for getting more followers. If you could build a page with good number of quality followers, it will work as search result for your targeted keywords in Google.
• Communities: Communities in Google plus is similar to Facebook groups. Find some related communities and join them. Make helpful posts with the link that you want to promote. Don’t make any irrelevant post as it could results in being banned.
• Use hash (#) tags: Again the same thing I need to say here. Use hash tags in your post/status before your main keywords to get effective and fast result.

4. Linked In: Linked In is the largest networking site for the professional person. This platform is like heaven for expending any business.

• Profile: Building a high quality profile in Linked In is the most important fact because your profile will reflect your business and skill. So, make a professional and informative profile to grab attention and trust of others. Never add false information in your profile.
• Be the Pro: Go for pro membership (if you can) as you can get more professional look and gain more trust. Pro account will also help you to build big connection network within short time.
• Build Connection: Search and find out people who might be interested in your business or website. Then send connection request to them to build your network. After having a rich network start promoting your business or website.

5. YouTube: YouTube is the largest source of video over the internet. Video marketing is much more perfect word in terms of YouTube. People pass hours after hours on YouTube to watch new videos of movie, tutorial, music etc.

• Make tutorials: You can’t make video songs if you are not a singer or you can’t make movies if you are not a director. But still there is something that you can make and that is tutorials. Make helpful tutorials on various subject that is related to your business, product or website which you are going to promote by YouTube marketing. Add your link with quality content in the description part.
• Make SEO: Do SEO of your video to get more targeted viewers. Don’t worry if you don’t know how to rank videos on YouTube. Just follow these rules: Include main keywords in your video title, write keyword rich description for the video and use perfect tags for higher video ranking.
• Comment: Making comment is the easiest way to promote something in YouTube. Your plan will result in zero if you don’t follow comment strategy. Basic comment strategies are: make comments only on video that is related to your marketing topic/product, see the video and mention something about the video, make an attractive and informative comment and don’t make too much comment in short time.

6. Pinterest: This is the favorite pinning site for millions of people. Before starting pinterest marketing you need to keep in mind that 70% pinterest users are female. So, business/product/website that is related to female will get bombing result via pinterest marketing.

• Boards: Make boards on relevant topic and start pinning. Give a keyword rich description of the board for better result.
• Pining: Making boards is not enough rather it’s the starting part of pinterest marketing. Making pins is the main part of pinterest. Make pins regularly to get noticed by others and to build good number of followers. You can also add links with your pins as source link or direct link in pin description.
• Use hash (#) tags: Hash tags work like key part of pinterest marketing. So, never forget to use hash tags before your keywords.
• Follow others: Following others is an effective strategy to build huge number of followers. About 30-40% people will follow you back if you follow them. Remember to follow people who have boards on similar topic as you to get better response.

7. Bonus tips: I mentioned before that this article is mainly for the beginners. Therefore I am giving a bonus tips which will work for all above mentioned social networks. Before revealing the bonus tips I want inform you that I don’t recommend this trick as it will not give you high quality result. However, I am adding this trick for your fast marketing privilege. The bonus trick is to use social media exchange sites such as AddMeFast, LikesASAP, Link Collider, Likes Planet, Join4Likes, Like4Like etc as your social marketing tools. In these sites you need to collect credits by doing simple social jobs and use those credits to boost your social value.

So, at the end I need to mention that these are not the only but the basic social media marketing tips from my side. Later I will post about deep social media marketing tips on each social networking site. Hope to see you that time also as now.

What is The Google Penguin Update?

Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings. When a new Penguin Update is released, sites that have taken action to remove bad links (such as through the Google disavow links tool or to remove spam may regain rankings. New sites not previously caught might get trapped by Penguin. “False positives,” sites that were caught by mistake, may escape.

Source :

Google Launches Mobile Friendly Test Tool

Google's new mobile-friendly testing tool tells you if your site passes or fails the mobile test.

Wondering if your site will qualify for Google’s new mobile-friendly labels or be ready for a potential mobile-friendly ranking boost? Google has a new tool to help.
The new tool is at Mobile-Friendly Test and it basically gives you a pass or fail grade. Either it tells you that you are mobile friendly or you are not mobile friendly. The messages I was able to generate include:

• Awesome! This page is mobile-friendly.
• Not mobile-friendly
  

In each output, the yes, you are mobile friendly or no you are not, Google may or may not give more or less advice depending on the site.
For example, for this site, we got an “Awesome! This page is mobile-friendly,” but it did add that “this page uses 9 resources which are blocked by robots.txt. The results and screenshot may be incorrect.” It then listed out those resources it had issues with, so you as the webmaster can decide if it is something that needs addressing.

Here is a screen shot:

An Upcoming Update on Doorway Pages

Doorway Pages

Doorways are sites or pages created to rank highly for specific search queries. They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination. They can also lead users to intermediate pages that are not as useful as the final destination.
Here are some examples of doorways:

• Having multiple domain names or pages targeted at specific regions or cities that funnel users to one page
• Pages generated to funnel visitors into the actual usable or relevant portion of your site(s)
• Substantially similar pages that are closer to search results than a clearly defined, browseable hierarchy

An Update on Doorway Pages

Google’s Search Quality team is continually working on ways in which to minimize the impact of webspam on users. This includes doorway pages.

We have a long-standing view that doorway pages that are created solely for search engines can harm the quality of the user’s search experience.

For example, searchers might get a list of results that all go to the same site. So if a user clicks on one result, doesn't like it, and then tries the next result in the search results page and is taken to that same site that they didn't like, that's a really frustrating experience.

Over time, we've seen sites try to maximize their “search footprint” without adding clear, unique value. These doorway campaigns manifest themselves as pages on a site, as a number of domains, or a combination thereof. To improve the quality of search results for our users, we’ll soon launch a ranking adjustment to better address these types of pages. Sites with large and well-established doorway campaigns might see a broad impact from this change.

To help webmasters better understand our guidelines, we've added clarifying examples and freshened our definition of doorway pages in our Quality Guidelines.

Here are questions to ask of pages that could be seen as doorway pages:

• Is the purpose to optimize for search engines and funnel visitors into the actual usable or relevant portion of your site, or are they an integral part of your site’s user experience?
• Are the pages intended to rank on generic terms yet the content presented on the page is very specific?
• Do the pages duplicate useful aggregations of items (locations, products, etc.) that already exist on the site for the purpose of capturing more search traffic?
• Are these pages made solely for drawing affiliate traffic and sending users along without creating unique value in content or functionality?
• Do these pages exist as an “island?” Are they difficult or impossible to navigate to from other parts of your site? Are links to such pages from other pages within the site or network of sites created just for search engines?

*Source :  Google Webmaster Blog

6 Changes Your 2015 SEO Strategy Must Focus On

SEO is constantly changing. New updates are released, new trends are discussed and new strategies are developed. It is something that will constantly evolve.

In 2014 alone, there have already been 13 updates to Google’s algorithm, according to Moz’s change history. These are just the notable and more public ones -- there are refreshes and changes almost daily behind the scenes.

The biggest changes that SEO efforts are going to need to adjust to as we enter 2015. Let’s look at six of them right now:

1. Create and optimize for mobile traffic

Back in 2012 ComScore predicted that mobile traffic would exceed desktop traffic in 2014, and they were correct. Google has always said that it feels responsive websites provide the best user experience, and recently starting including a “mobile-friendly” notation next to websites in mobile search results that are indeed mobile friendly.

You can see if your website passes Google’s mobile-friendly test by clicking here. Bing has also stated it prefers a single responsive URL.

2. Optimizing for Bing, Yahoo and DuckDuckGo

Could 2015 be the year that some other search engines begin to take more market share? It seems like this is the million-dollar question every year, but some recent developments suggest that it could be possible.
Firefox kicked Google to the curb and Yahoo will now be the default search engine for the browser.
Google’s deal is also up with Safari in 2015, and reports have both Bing and Yahoo trying to secure that spot. The option to switch default browsers in iOS 8 and OS X from Google to DuckDuckGo also exists.
With options other than Google becoming more popular and accepted it will make it important to have visibility across these search engines in addition to just Google.

3. Switch your focus from keyword rankings to ROI metrics

If you or your SEO company is still putting an emphasis on keyword rankings and determining the success of the campaign based on keyword positions, then it is time for a major wake up call. Ranking reports can be made to look pretty and some SEO companies will even target useless keywords just to say, “Hey look -- you are ranking number one!”
If you are a business owner spending money every month on SEO, what would you rather hear from your SEO agency?

• “Congratulations, you are ranking number one for ‘buy blue widgets online’ but we aren’t sure what that translates into dollar wise.”
• “The infographic that we published last month resulted in earning 67 links and it was also responsible for 45 conversions and $22,480 in revenue.”

Do you want a fancy PDF ranking report or do you want to know what your return on investment was?

4. More focused social-media approach

Social media was once just a platform to share content, so businesses would sign up for every social platform under the sun and blast their content everywhere. Social media is now a marketing channel as well as a customer-service channel. Your social audience expects your brand to engage with them on a more personal level.
It is more effective to focus on two or three social-media platforms and be very active and accommodating. This not only helps you generate more leads, sales and revenue, but it also helps to build a very loyal following that will share your content. This can introduce new people to your brand and even present opportunities to earn links.

5. Earning links rather than building links

Through all of the updates and algorithm changes over the years one thing remains the same: inbound links are the most influential signal of trust and authority. This isn’t going to change -- not in 2015 or anytime soon.
The days of building links on irrelevant blogs and chasing large quantities of links to game the search results are over. Earning a single link on a high-quality relevant website is valuable for multiple reasons including SEO, attracting referral traffic, leads, sales and branding exposure. Look for traditional PR and SEO to work closer together in 2015.

6. Targeting more precise keywords and search phrases

The days of targeting broad keywords are coming to an end. While they tend to have a huge search volume, they don’t attract highly targeted traffic and they are expensive to rank. Targeting long-tail search queries not only attracts qualified “buyer” traffic, but these terms will typically have much less competition. Keyword research along with understanding the shopping and purchase patterns of the target consumer can help to identify search terms and phrases to go after.

Businesses will always crave organic search traffic, and search-engine optimization is the vehicle to drive that highly coveted traffic. What are some SEO changes that you foresee in 2015?

What is SEO (Search Engine Optimization)?

Basically, SEO processes to getting traffic on web page and visibility on search engine with a higher rank. We do the SEO for search engines i.e Google, Yahoo, Bing, etc. SEO provides organic traffic in search results.

In other words, we can professionally define SEO like;

"SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines."

Benefits of SEO?

There is a lot of benefit to using SEO for web page. Basically this technique is used to increase the ranking of web page for online marketing. The result of this ranking web page get more traffic it means this page is visited more than other web pages. We increase our business on the internet without pay any charges as well as without any prevention, SEO is totally free techniques.

We do the SEO of web pages in keeping the search engine techniques in mind. There is Some benefits is given below;

1. Create a better and more user-friendly website.
   
2. SEO grow your business.
   
3. Help to Find new customers.
   
4. Open your business 24x7.
   

Why Anyone Needs SEO?

Every business man who do their business on the internet must use SEO. Because in this time everywhere our competitors are available whatever you fields belongs. To make your growth, you have to reach on top position. The same things happen on internet. People try to reach on the top position in search list here SEO is the way to get your position of web pages on the top.

SEO make web site best for search engine and makes web pages user friendly so that user can easily access web pages and can understand well. Both term is necessary for any web pages because may be you will be able to reach your web site on the top position but if user unable to understand your content, You can not get profit and your purpose of doing SEO is useless.

That is a reason we also include everything during creation of web sites on the basis of user's needs and provide everything in easy way. SEO avoid complexity for users from URL to footer.

Techniques of SEO

There are many method is used in SEO is given below;

• Link Building: There is three option comes in link building given below;
  

1. Directory Submission
   
2. Social Bookmarking
   
3. Article Posting
   
4. Classified Listing
   
5. Local Listing
   
6. Blog Submission / Commenting / Posting
   
7. Forum Posting
   
8. Questions / Answers Posting
   

• Social Sharing (Facebook, Twitter, LinkedIn, Pinterest, Instagram, Etc.)
  

How Can Increase Business Online?

Nowadays people prefer to purchase things online due to lack of time and also avoid to go outside. To keep user's need in mind businessman growth their business online. The process of growing business on the internet is increasing fastly day by day.

To make growth for business SEO help a lot. It advertises you business on a popular website where more visitors are available especially on social sites. According to your content and internal link (off page link) search engine help to take your website on top, the result of this ranking your web page has first priority for visitors.
Whenever users search things related to your pages, your web page appears first in the list they without going another web pages they first check out your content. In this way your business increase.