Use these principles to improve your rankings ⚡ - Quality Content by E-A-T

This is how you can improve the quality of your content!

Ranking well on Google has become more complex over the last few years. You need to come up with a sustainable SEO strategy to improve your rankings. Building your brand by working on your site’s expertise, authoritativeness and trustworthiness, also known as E-A-T, is a great way of doing so!

E-A-T is one of the ways that Google judges the quality of your content. And for Google to understand your content better, you should describe your site in detail by using structured data. This is an essential part of SEO and as a result, your site might be presented better in the search results!

What is expertise? »

Expertise comes down to how knowledgeable or skillful someone is when it comes to a subject. By improving on the expertise shown in your content, you improve the quality of it. And higher quality content can help you rank higher. To put it another way: expertise matters for users, and that’s why it matters for Google and SEO!

What is authoritativeness? »

Someone that has authority on a topic is often considered highly reliable. Having authority in your field shows that you’re a reliable source that can provide its users with valuable information. And that is something that Google loves! Read on to find out why authoritativeness matters and how you can improve yours!

What is trustworthiness? »

Trust is an important factor for users browsing the web. You wouldn't click on a page that looks like it might be spam, right? There are a lot of things to consider if you want to show the world your site is trustworthy. But putting some work into creating trust really matters! Let's explore what you can do to build your site's trustworthiness.