"Basic On-Page SEO Techniques"
There are two main factors in search engine optimization. On-page
optimization and off-page optimization. Both factors are connected
with each others for website search engine ranking. It is very
important to optimize both techniques for better website ranking in
search engine. On-page optimization help us to create website search
SEO and search engine friendly, off page assist us to create quality
back links for great ranking.
Some on page SEO techniques and their outputs:
Meta Title Tag:- Meta title tag describe the about web page
content. It is most important part of on page SEO. Title tag with the
appearance of keyword make easy to keywords ranking. We can find
title in three places external website, search engine result pages
and browsers.
Character Limit: - Google prefer character limit less than
70 character including space. With this character limit Google
displays in search results.
Title Structure: - Primary
Keyword | Secondary Keyword | Brand Name
Meta Description Tag:- Meta description is the HTML text
which explain about web page content. It increases the possibility of
user’s clicks. Means to say it increase the click through-rates of
web pages. Most favorable character limit for meta description tag
is 155-160 characters including space.
Meta Keywords:- Meta keywords is the part which also
important in on-page SEO. This part help to boost keyword ranking in
other famous search engines like Yahoo, Bing, MSN and Ask etc. So we
can say appearance of meta keyword can increase the possibility of
better ranking in other search engines.
Heading tag:- This tag represent the different section of
web page content. Head tag help search engine spider relevancy
between heading tag and web page content. Including that it also give
the idea to user about web page content.
XML Sitemap:- Many webmasters think that XML sitemap is
useless in SEO. It is the important part of website which help
website in indexing and made website accessible to users and search
engine crawler.
Robots.txt File: A robots.txt file restricts access to your
site by search engine robots that crawl the web. These bots are
automated, and before they access pages of a site, they check to see
if a robots.txt file exists that prevents them from accessing certain
pages.
URL Canonicalization: Canonicalization is the process of
picking the best url when there are several choices, and it usually
refers to home pages. For example, most people would consider these
the same urls:
- www.example.com
- example.com
- www.example.com/index.html
- example.com/home.asp
But technically all of these urls are different. A web server
could return completely different content for all the urls above.
When Google “canonicalizes” a URL, we try to pick the URL that
seems like the best representative from that set.
Image ALT tag:- With the all on page parts image alt tag is
also play very important role in website ranking. Search engine
crawler cannot read image without this tag. So we can say image alt
help crawler to read about image. It is also helpful to boost keyword
ranking with images.