Monday, May 28, 2018

Why is SEO good for a website?


What is a SEO Friendly Website and Why do you Need One

Many times you hear the term “SEO friendly” or “SEO friendly website” but what does this really mean and why do you need one? How can a SEO friendly website help your business grow?

These are the questions I will try to answer in this post always having in mind that beginners to SEO may be reading it so I will try to avoid technical terms or advanced SEO practices and theories.

What do we mean by a Search Engine Friendly Website?

A SEO friendly website has those configurations and features so it’s easy for search engines to crawl (read) and understand what the particular website is all about. The most important characteristics of a SEO friendly website are:
  1. Unique titles and Descriptions for all pages:
    Learn the Secrets of SEO, Keyword Research & Link Building and Apply them to your Website.
    Each page of the website (including the home page) has a unique title and description. The titles are between 60-65 characters and the descriptions are aprx 150 characters. Titles and descriptions describe accurately what the page is about without being keyword stuffed. Example of a good title and description.
  2. Well formatted URLs – URLs:
    Permanent links (that’s the url of a webpage) are descriptive, all lower case and separated by dashes. Example of a well formatted URL.
  3. Fast loading web pages:
    Neither people nor search engines want websites that are slow to load. On the contrary fast loading websites are SEO friendly (meaning they have an advantage in ranking algorithms over websites that are slower) and generate more user interactions (sales, newsletter signups, contact forms submissions etc).
  4. It has unique content:
    Content on the website is not found anywhere else on the web, all pages have unique and useful content. This means a website cannot be SEO friendly if it has content copied from other web sites.
  5. Includes images that are optimized for search engines:
    Search engines prefer text that’s the truth, but you also need to have images to your pages because people like it, it makes your content more interesting, easier to read, shareable etc. When you do so, make sure that the images are optimized for size (tools like "smushit" can help you reduce image file size without losing quality) and also that you set a meaningful image filename and ALT text.
  6. Pages have a meaningful structure:
    A web page usually has the following elements:
    • Header
    • Breadcrumbs Menu
    • Page Title (that’s the H1 tag – there is only one per page)
    • Well formatted text – text is separated into a number of short paragraphs with subheadings
    • Author information
    • Footer
There are of course many other characteristics that make a website SEO Friendly, you can read them in our previous post, the ultimate SEO checklist but the above 6 elements are currently among the most important.

Why do you need a SEO friendly website?

Something that most CEOs, small business owners or new webmasters don’t easily understand is why you need a SEO friendly website and why make the effort to make your website friendlier to search engines.

Well, the reasons are a lot but those you need to know are:

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  1. It will get you more organic traffic (that is traffic from search engines)
    As expected, a SEO friendly website will get you more traffic from search engines as it is likely to run higher in the SERPS (search engine results pages). If you take into account that the majority of people who use the search box tend to select one of the first 5 results, you can understand the importance of SEO.
  2. It will make your website user friendly
    SEO is not only for search engines but good SEO is for users as well. Applying the principles of SEO to your website, will make it easier to use and this will enhance the user experience.
  3. It gives you brand credibility
    Users are more likely to trust websites (businesses) that are found in the first pages of Google, Bing or Yahoo. This is good for both brand awareness and brand credibility.
  4. It is cost effective
    A SEO website will drive targeted traffic 24×7 without needed to spend money on PPC or other forms of online advertising. While there is a cost to reach that point, the long term benefits are bigger.
  5. It helps you understand what your most important customers want
    SEO drives quality traffic and by analyzing the behavior of those users (how they enter your website, what they click, how they leave, what they like etc) is a great way to understand what your customers want and adjust your website or products to match their needs.
  6. SEO is even more important on mobile
    A website that is mobile friendly and has good rankings on mobile search can get more customers and traffic that websites that are not mobile SEO friendly. More and more users are using their mobiles to search for information or products while on the go it is important to be on top of the search results otherwise you are losing customers to competition, especially those searching for local products or services.

Conclusion

A SEO friendly website has certain features and characteristics that helps search engines understand what the website is all about and this increases the chances of achieving better rankings in the SERPS.
The most important advantage of having a SEO friendly website is that you will get more targeted organic traffic from search engines.
Source: Quora

Wednesday, April 18, 2018

Rolling Out Mobile-First Indexing


Mobile-First Index Roll-out — March 26, 2018


Google announced that the mobile-first index was finally "rolling out." Since the index has been in testing for many months, and Google has suggested they are migrating sites gradually, it's unclear how much impact this specific roll-out had on the overall index. Webmaster should begin to see notifications within Google Search Console.

Source: Google Webmaster Central Blog

Friday, February 23, 2018

All You Need To Know About Cryptocurrency

What is Cryptocurrency?

A cryptocurrency (or crypto currency) is a digital asset designed to work as a medium of exchange that uses cryptography to secure its transactions, to control the creation of additional units, and to verify the transfer of assets. Cryptocurrencies are a type of digital currencies, alternative currencies and virtual currencies. Cryptocurrencies use decentralized control as opposed to centralized electronic money and central banking systems. The decentralized control of each cryptocurrency works through a blockchain, which is a public transaction database, functioning as a distributed ledger.

Cryptocurrency
Cryptocurrency

Overview: About Cryptocurrency


Decentralized cryptocurrency is produced by the entire cryptocurrency system collectively, at a rate which is defined when the system is created and which is publicly known. In centralized banking and economic systems such as the Federal Reserve System, corporate boards or governments control the supply of currency by printing units of fiat money or demanding additions to digital banking ledgers. In case of decentralized cryptocurrency, companies or governments cannot produce new units, and have not so far provided backing for other firms, banks or corporate entities which hold asset value measured in it. The underlying technical system upon which decentralized cryptocurrencies are based was created by the group or individual known as Satoshi Nakamoto. 

As of September 2017, over a thousand cryptocurrency specifications exist; most are similar to and derive from the first fully implemented decentralized cryptocurrency, bitcoin. Within cryptocurrency systems the safety, integrity and balance of ledgers is maintained by a community of mutually distrustful parties referred to as miners: members of the general public using their computers to help validate and timestamp transactions, adding them to the ledger in accordance with a particular timestamping scheme. Miners have a financial incentive to maintain the security of a cryptocurrency ledger.

Most cryptocurrencies are designed to gradually decrease production of currency, placing an ultimate cap on the total amount of currency that will ever be in circulation, mimicking precious metals. Compared with ordinary currencies held by financial institutions or kept as cash on hand, cryptocurrencies can be more difficult for seizure by law enforcement. This difficulty is derived from leveraging cryptographic technologies.

Most Known Cryptocurrencies


Bitcoin


What Is Bitcoin?

Bitcoin is a completely decentralized digital cryptocurrency. Unlike US dollars that you can hold in your hand (or in your bank account), there is no central authority or centralized payment system controlling Bitcoin. Instead, Bitcoin operates in a peer-to-peer network that allows anyone in the world to send and receive Bitcoin without any middleman (like a bank, central bank or payment processor).

Although there are thousands of cryptocurrencies ranked on CMC today, Bitcoin was the very first cryptocurrency ever created. On Oct. 31, 2008 a person (or group of people) under the pseudonym “Satoshi Nakamoto” published the now-world famous Bitcoin white paper.

The first line reads: “A purely peer-to-peer version of electronic cash, which would allow online payments to be sent directly from one party to another without going through a financial institution.”


The Bitcoin network then launched on Jan. 3, 2009, marking the start of the cryptocurrency revolution.


How Does Bitcoin Work?

Bitcoin is a purely decentralized digital currency, which makes it unlike any other asset that came before it.

Before the digital age, everyone transacted in physical forms of currencies, from livestock and salt, to silver and gold, and finally to banknotes. Only in recent times was money “digitized” — allowing bank accounts to exist online, as well as creating the many online payment processing platforms, such as PayPal and Square, that you often use today without thinking about it.

However, all of these “digital transactions” require a centralized system to operate. Your bank, or financial services like PayPal, needs to ensure that all of their users’ accounts are constantly updated and tallied correctly. These systems represent the centralized form of digital money.

Bitcoin revolutionized digital money by decentralizing this accounting process. Instead of a central figure that is responsible for making sure that their users’ transactions were always adding up, Bitcoin works by sharing the account balances and transactions of every user across the globe in a pseudonymous form. In simplest terms, this means that anyone can download and run the free and open-source software required to participate in the Bitcoin protocol.

As a Bitcoin user, all you need to know to send Bitcoin to someone else is their Bitcoin address (a series of letters and numbers, not their name or any personal information!). By sending your Bitcoin to an address, what you are doing is broadcasting your transaction (Hi, I’m Alice sending 1 BTC to Bob!) across the Bitcoin network using blockchain technology (more about that below). Since the Bitcoin network has the most up-to-date ledger tracking Alice’s wallet balance, the system checks her wallet balance (i.e., Alice has 2 BTC in her wallet, so a transaction of 1 BTC to Bob is valid), and then completes the transaction.

In summary, Bitcoin works by ensuring that this shared ledger always tallies up, and that new Bitcoin transactions (Bob sends 2 BTC back to Alice. Go Alice!) are validated, recorded and then added to the ledger in order. That is the heart of blockchain technology, where new “blocks of information” are added to the chain of blocks that already exist.


How Does Bitcoin Mining Work?

“Mining” refers to the act of adding new blocks to the blockchain. In simple terms, Bitcoin miners dedicate significant amounts of computing power to solve a cryptographic problem, which is basically a very complex puzzle. The successful miner that solves the puzzle before all the other miners gets rewarded with a “block reward,” which is an allocation of a predetermined number of Bitcoin. In some cases, the block rewards are awarded to mining pools, when miners group together to share resources.

Once the puzzle is solved, the block is “confirmed,” and it is added to the blockchain. This new information is sent to all nodes, aka participants in the Bitcoin protocol, and the shared ledger is updated once again.

As Bitcoin's price rises, the block reward becomes increasingly more attractive. This incentivizes more miners to join in the competition to mine for blocks. In return, the more miners there are in the system, the more secure the network is. In addition, the increased competition also means miners are continually investing in newer hardware to ensure their computing power remains relevant for the fight for block rewards.


What Is a Bitcoin Halving?

To ensure that the value of Bitcoin is not compromised by an infinite supply, Satoshi Nakamoto wrote in a “halving event” that happens every 210,000 blocks. When Bitcoin’s network first began, Bitcoin’s block reward was 50 BTC per block mined. This was halved in 2012, at block #210,000, where the block reward became 25 BTC. The second halving was in 2016, at block #420,000, and the block reward became 12.5 BTC.

This process will continue every 210,000 blocks, until the total supply of BTC (21 million BTC) has been reached. It is estimated that the final block reward will be paid in 2140! For more information on the Bitcoin halving, check out our Bitcoin Halving page and blog post!
How Can I Store my Bitcoin?

There are many different ways of storing your Bitcoin – here’s just a few:
Keep it on a Bitcoin exchange

There are many Bitcoin different exchanges all over the world. All of these exchanges allow you to sell Bitcoin for other cryptocurrencies (altcoins) or government currencies (USD, EUR, GBP etc.) At the same time, these Bitcoin exchanges allow you to store your BTC with them, which means that the burden of keeping it safe is on them. Do note that incidents have occurred when exchanges have been hacked or lost their customers’ BTC, so do your own research when you’re looking for an exchange that’s safe to hold your cryptoassets. For the latest list of exchanges and trading pairs for this cryptocurrency, click on our market pairs tab.
Keep it in a Bitcoin wallet

Instead of keeping it on a Bitcoin exchange, you could keep your Bitcoin in a Bitcoin wallet instead. Wallets come in two forms — hot and cold. Hot wallets are software that stays connected to the internet, aka storing your Bitcoin online. It is more convenient to transact via a hot wallet, but they logically are more susceptible to being attacked, as they stay connected to the internet.

Cold wallets are wallets that are not “online.” They are less prone to attack, as hackers cannot access this type of cold storage via the internet, but they are also a lot less convenient for the user as they may be cost-prohibitive and require more technical understanding to operate. Examples of cold wallets are hardware wallets and paper wallets.


XRP


What Is XRP?

To begin with, it’s important to understand the difference between XRP, Ripple and RippleNet. XRP is the currency that runs on a digital payment platform called RippleNet, which is on top of a distributed ledger database called XRP Ledger. While RippleNet is run by a company called Ripple, the XRP Ledger is open-source and is not based on blockchain, but rather the previously mentioned distributed ledger database.

The RippleNet payment platform is a real-time gross settlement (RTGS) system that aims to enable instant monetary transactions globally. While XRP is the cryptocurrency native to the XRP Ledger, you can actually use any currency to transact on the platform.

While the idea behind the Ripple payment platform was first voiced in 2004 by Ryan Fugger, it wasn’t until Jed McCaleb and Chris Larson took over the project in 2012 that Ripple began to be built (at the time, it was also called OpenCoin).


How Does XRP Work?

XRP was created by Ripple to be a speedy, less costly and more scalable alternative to both other digital assets and existing monetary payment platforms like SWIFT.

RippleNet’s ledger is maintained by the global XRP Community, with Ripple the company as an active member. The XRP Ledger processes transactions roughly every 3-5 seconds, or whenever independent validator nodes come to a consensus on both the order and validity of XRP transactions — as opposed to proof-of-work mining like Bitcoin (BTC). Anyone can be a Ripple validator, and the list is currently made up of Ripple along with universities, financial institutions and others.


How Do You Buy XRP?

You can buy XRP on any exchange that offers the digital currency. For the latest list of exchanges and trading pairs for this cryptocurrency, click on our market pairs tab. Remember to do your own research before choosing an exchange!


How Do You Store XRP?

You can either store your XRP on an exchange, where the exchange is responsible for the safety of your asset, or store your XRP in a cold or hot wallet.

Ethereum


What Is Ethereum?

Ethereum is a smart contract platform that enables developers to build decentralized applications (DApps) on its blockchain. Ether (ETH) is the native digital currency of the Ethereum platform.

Ethereum is supported in part by the Ethereum Foundation, a non-profit that is part of the larger Ethereum ecosystem including enterprise Ethereum consortiums like the Ethereum Enterprise Alliance.


How Does Ethereum Work?

Vitalik Buterin first conceptualized Ethereum in 2013 with the idea of developing an open-source blockchain platform different from Bitcoin (BTC), thus pioneering smart contracts. On the Ethereum blockchain, a smart contract behaves like a self-operating computer program that automatically executes when specific conditions are met. Blockchain allows smart contracts’ code to be run exactly as programmed without any possibility of downtime, censorship, fraud or third-party interference.

The Ethereum network went live on July 30, 2015, with 73 million Ether pre-mined.


How Do You Mine Ethereum?

Ethereum mining is currently based on a proof-of-work (PoW) protocol (like Bitcoin), with future plans to switch to proof-of-stake. Ethereum mining works when miners use their computational power to solve a mathematical problem (finding the hash of a block’s unique header metadata). The first miner to successfully solve the problem (find the hash) then broadcasts that the block has been mined to the entire Ethereum network for other nodes to validate and add the block to the blockchain.

The Ethereum blockchain was supposed to migrate from a PoW system to the less energy-investive proof-of-stake system (PoS) system in January 2020, but the deadline was not met. A switch to PoS and the release of Ethereum 2.0 is still expected for later in 2020.

Ethereum mining is based on the Ethash algorithm, and ETH miners originally received a block reward of 5 ETH per block when the network first went live. In the end of 2017, the Byzantine hard fork of the Ethereum blockchain lowered the block rewards from 5 ETH to 3 ETH. In early 2019, the reward was again lowered to 2 ETH in what is known as “the thirdening.”

The Ethash proof-of-work protocol makes it not profitable to use ASICs to mine (unlike Bitcoin). Each Ethereum block aims to take an average of 12 seconds to be mined, and the level of difficulty of mining is proportional to the total amount of computer power (or network’s hashrate) being used to mine Ethereum.

Ethereum transactions are called “gas” and they are responsible for powering operations on the entire network, meaning you have to spend your “gas” (Ether) in order to make changes to the blockchain. Ethereum also has a Turing complete internal code.


What Is Ethereum Used For?

The Ethereum platform is used by developers to build new kinds of DApps, which can have a variety of uses ranging from the creation of new digital assets and uncensorable web apps to building decentralized autonomous organizations and more. Anyone around the world is able to freely connect to the Ethereum network.

Ether, the native currency of the Ethereum blockchain, is also used as digital money and can be sent to anyone in the world instantly. Ether can be used as a form of payment or a store of value.


How Do You Buy Ethereum?

If you are not mining the Ethereum blockchain (which can be prohibitively expensive unless you are a professional miner), you can buy Ethereum on a cryptocurrency exchange. For the latest list of exchanges and trading pairs for this cryptocurrency, click on our market pairs tab. Make sure to do your own research before choosing an exchange. You can also store your Ether on an exchange or a hot or cold wallet.


Bitcoin Cash


What is Bitcoin Cash?

Bitcoin Cash is a peer-to-peer electronic cash system that aims to become sound global money with fast payments, micro fees, privacy, and high transaction capacity (big blocks). In the same way that physical money, such as a dollar bill, is handed directly to the person being paid, Bitcoin Cash payments are sent directly from one person to another.

As a permissionless, decentralized cryptocurrency, Bitcoin Cash requires no trusted third parties and no central bank. Unlike traditional fiat money, Bitcoin Cash does not depend on monetary middlemen such as banks and payment processors. Transactions cannot be censored by governments or other centralized corporations. Similarly, funds cannot be seized or frozen — because financial third parties have no control over the Bitcoin Cash network.


What is Bitcoin Cash used for?

Bitcoin Cash combines gold-like scarcity with the spendable nature of cash. With a limited total supply of 21 million coins, Bitcoin Cash is provably scarce and, like physical cash, can be easily spent. Transactions are fast with transaction fees typically less than a tenth of a cent. Anybody can accept Bitcoin Cash payments with a smartphone or computer.

Bitcoin Cash has various use cases. In addition to peer-to-peer payments between individuals, Bitcoin Cash can be used to pay participating merchants for goods and services in-store and online. Very low fees enable new micro-transaction economies, such as tipping content creators and rewarding app users a few cents. Bitcoin Cash also reduces the fees and settlement times for remittances and cross-border trade. Other use cases include tokens, simplified smart contracts, and private payments with tools such as CashShuffle and CashFusion.


Is Bitcoin Cash different from Bitcoin?

In 2017, the Bitcoin project and its community split in two over concerns about Bitcoin’s scalability. The result was a hark fork which created Bitcoin Cash, a new cryptocurrency considered by supporters to be the legitimate continuation of the Bitcoin project as peer-to-peer electronic cash. All Bitcoin holders at the time of the fork (block 478,558) automatically became owners of Bitcoin Cash.

Unlike Bitcoin BTC, Bitcoin Cash aims to scale so it can meet the demands of a global payment system. At the time of the split, the Bitcoin Cash block size was increased from 1MB to 8MB. An increased block size means Bitcoin Cash can now handle significantly more transactions per second (TPS) while keeping fees extremely low, solving the issues of payment delays and high fees experienced by some users on the Bitcoin BTC network.

Development to further optimize the Bitcoin Cash network continues on the Bitcoin Cash roadmap, led by the Bitcoin ABC full node team. Planned upgrades take place every six months to put into effect the latest network developments.


How do you mine Bitcoin Cash?

Mining is the process in which new Bitcoin Cash transactions are confirmed and new blocks are added to the Bitcoin Cash blockchain. Miners use computing power and electricity to solve complex puzzles. By doing so, they gain the ability to produce new blocks of transactions. If one of their blocks is accepted by the network, the miner, or mining pool, earns a block reward in the form of newly-issued Bitcoin Cash.

Mining is highly competitive. As the price of Bitcoin Cash in the marketplace rises, more miners are incentivized to bring more hash rate into the ever-increasing miner competition to produce blocks and have them accepted by the Bitcoin Cash network. More miners make the network more secure by increasing and distributing the hash rate. This prevents a single miner from having control over the network.

Anyone can mine Bitcoin Cash. Mining requires specialized hardware called mining equipment, which can either be bought or rented. Miners also need to run a full node software (with the majority of miners currently running Bitcoin ABC) to build blocks and connect to the rest of the Bitcoin Cash network. Mining can be done independently but miners often pool their hash rate together and share proportionally in the earned block rewards.


How do you buy Bitcoin Cash?

Bitcoin Cash is available at a variety of crypto exchanges, depending on your region. For the latest list of exchanges and trading pairs for this cryptocurrency, click on our market pairs tab. Be sure to do your own research before picking an exchange for purchasing Bitcoin Cash.

Tether


About Tether

Tether (USDT) is a cryptocurrency with a value meant to mirror the value of the U.S. dollar. The idea was to create a stable cryptocurrency that can be used like digital dollars. Coins that serve this purpose of being a stable dollar substitute are called “stable coins.” According to their site, Tether converts cash into digital currency, to anchor or “tether” the value of the coin to the price of national currencies like the US dollar, the Euro, and the Yen. Tether (USDT) is issued on the Omni, TRON, and ETH blockchains. For details on the issuance across the different chains, please refer to: https://wallet.tether.to/transparency


Source: WikiPedia