For
those who deal with SEO and blogging, Google panda and Google penguin
should not be something new to them. Ever since these updates were
introduced, there has been strong buzz on how to develop the perfect
search engine optimization plan, so that websites have their dues in
rankings. Moving forward, here is a close take Panda and penguin, the
two most discussed Google updates, and the difference between the
two.
What is Google Panda
Google
launched Panda in February 2011, mainly as a change in its search
results ranking algorithm. The main purpose of the update was just to
keep those low quality and low content sites away from the top
ranking results and give the actual quality sites their due.
As
an obvious result, many websites with huge amount of advertising, or
those with low quality content, saw a huge decline in the rankings.
Ever since Panda was launched, there have been many updates to it
ranging to over 22 in total.
What is Google Penguin
Another
algorithm update from Google that gave SEO experts another blow was
Penguin that was launched in April 2012. The idea underlying the
update was simple enough- penalize and decrease the rankings of sites
that breach Google’s Webmaster Guidelines set the by the search
engine.
This
included lowering the search engine rankings of all those sites that
practice black-hat SEO techniques like duplicate content, keyword
stuffing and cloaking to name a few.
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