Goodbye, AdWords. Hello Google Ads

Google has made the executive decision to consolidate its overwhelming abundance of ad products under three brand new umbrellas: Google Ads, Google Marketing Platform, and Google Ads Manager. Behold, logos!

“AdWords” is no more.

In a surprise rebranding of its 18-year-old PPC advertising platform, Google has renamed AdWords to the broader Google Ads, simplified its advertising products and introduced several new features.

Huge news? You bet. Cause for concern? Not at all!

That’s because we’ve broken down all the changes coming to Google advertising to give you the essential information you need.

So, what is changing?

According to Google, Google Ads users will start seeing the new brand name and logo reflected on the platform, website, billing and help center.

Instead of logging into AdWords from adwords.google.com, you will log into Google Ads from ads.google.com.

Changes to the Google Ads branding will not impact your campaign performance, navigation, or reporting.

The new Google Ads experience is going to be heavily focused on the ease of multi-channel advertising, connecting everything from search to display to video for a more seamless experience.

These new brands will help advertisers and publishers of all sizes choose the right solutions for their businesses, making it even easier for them to deliver valuable, trustworthy ads and the right experiences for consumers across devices and channels.

So, basically, Google Ads is a platform where businesses will find all they loved about AdWords and even more tools to make the process of reaching customers easier.