LinkedIn Advertising Fundamentals Certification – Questions & Correct Answers
Q1. Can you exclude job function or seniority when targeting by job title?
Correct Answer: No
Q2. LinkedIn supports full-funnel objectives grouped into 3 areas.
Correct Answer: Awareness, Consideration, Conversion
Q3. Recommended companies for Company Targeting campaign
Correct Answer: At least 1,000 companies
Q4. Types of paid media admins
Correct Answer: Sponsored Content poster, Lead Gen Forms manager, Landing Pages manager
Q5. Matched Audience to expand reach
Correct Answer: Company Targeting
Q6. Minimum monthly spend for invoicing
Correct Answer: $3,000 USD per month for 2 of the last 12 months
Q7. What is manual bidding (Enhanced)?
Correct Answer: Get the most results with your bid while controlling your bid in the auction
Q8. Recommended minimum email contacts
Correct Answer: 10,000 email contacts
Q9. KPI for Text Ads driving Consideration
Correct Answer: Website visits
Q10. Text Ads appear on desktop and mobile
Correct Answer: FALSE
Q11. Creative campaign components
Correct Answer: Format, Imagery, Copy, Testing
Q12. Inferred targeting attributes
Correct Answer: Interests and Traits, Demographics
Q13. Document Ads best practices
Correct Answer: Avoid using URLs in your document; Create an attention-grabbing cover page; Keep file size under 100 MB; Optimize for desktop and mobile
Q14. Boosted posts billed through LinkedIn Page
Correct Answer: FALSE
Q15. Images uploadable at one time
Correct Answer: Five images
Q16. Upload limit for Contact Targeting
Correct Answer: TRUE
Q17. Member-provided targeting attributes
Correct Answer: Company, Job Experience, Education, Interests and Traits, Language, Location
Q18. Editable ad formats after rejection
Correct Answer: Text Ads, Direct Sponsored Content Ads
Q19. Minimum target audience size
Correct Answer: 300 members
Q20. Sponsored Content types
Correct Answer: Document Ads, Carousel Ads, Video Ads, Event Ads, Single Image Ads
Q21. Metrics available in Campaign Manager
Correct Answer: Engagement metrics, Reach and frequency, Budget, Overall impressions, Conversions and leads, Clicks
Q22. Tool to avoid image cropping
Correct Answer: Preview tool
Q23. Dynamic ad categories
Correct Answer: Follower Ads, Spotlight Ads, Job Ads
Q24. Need LinkedIn Page to set up Ads campaign
Correct Answer: FALSE
Q25. Metrics associated with Brand Awareness
Correct Answer: Impressions, Reach
Q26. LinkedIn Page communication statement
Correct Answer: TRUE
Q27. Creative Manager role
Correct Answer: Edit and add new creatives
Q28. Viewer role
Correct Answer: View and download campaign data and reports
Q29. Low matches from business emails
Correct Answer: Target the company
Q30. Organic + paid content conversion lift
Correct Answer: TRUE
Q31. Content and Creative Marketing Partner statement
Correct Answer: TRUE
Q32. Additional objective with Recruiter access
Correct Answer: Talent leads
Q33. Improve conversions from Video Ads
Correct Answer: Retarget video viewers
Q34. LinkedIn Pages have page admin and paid media admin roles
Correct Answer: TRUE
Q35. Best ad type for leadership posts
Correct Answer: Thought Leader Ads
Q36. Limited images limit creative mix
Correct Answer: No
Q37. Improve budget spend
Correct Answer: Set more competitive bids; Use Automated Bid; Use LinkedIn Audience Network; Enable Audience Expansion
Q38. Roles that can edit/add creatives
Correct Answer: Campaign Manager, Creative Manager, Account Manager
Q39. Recommended wait before improvements
Correct Answer: At least 7 consecutive days
Q40. AND-OR feature
Correct Answer: Narrows audience; Expands audience
Q41. Followers needed for exponential growth
Correct Answer: 150 followers
Q42. Three main reasons LinkedIn Ads are effective
Correct Answer: Right engagement, Right audience, Right environment
Q43. Document Ads only support ungated docs
Correct Answer: FALSE
Q44. What is a Single Image Ad
Correct Answer: Promote content directly in LinkedIn feed
Q45. Time zone LinkedIn Ads use
Correct Answer: UTC
Q46. Matched Audience Targeting types
Correct Answer: Retargeting, Email Contact Targeting, Account Targeting
Q47. Increase campaign reach tactics
Correct Answer: Forecasted audience, Suggested targeting, OR feature, Audience Expansion, LinkedIn Audience Network
Q48. Ad creative steps
Correct Answer: Upload new multimedia, Collect ad content, Fill in details, Preview ads
Q49. Recommended targeting for win-back strategy
Correct Answer: Contact Targeting
Q50. Billing options
Correct Answer: Insertion order, Credit card, Monthly invoicing
Q51. High engagement but low conversions actions
Correct Answer: Check landing page, Use Campaign Demographics, Test Lead Gen Forms
Q52. Campaign Manager suggested bid range statement
Correct Answer: TRUE
Q53. Auction example Jason bids $5 Claire $4
Correct Answer: FALSE
Q54. Billing Admin role
Correct Answer: Change billing details
Q55. Average ad review time
Correct Answer: 24 hours
Q56. People can only find Page through search
Correct Answer: FALSE
Q57. Creative design best practices
Correct Answer: Bold colors/shapes, Negative space, Surprising photos, Clear font
Q58. Improve ad creative changes
Correct Answer: Change one element at a time
Q59. Exclude existing customers in Contact Targeting
Correct Answer: Yes
Q60. Targeting best practices
Correct Answer: Split campaigns by region, Start broad, Tailor content, Align audience to personas
No comments:
Post a Comment