Best Techniques For Online Reputation Management (ORM)

Online Reputation Management (ORM) is a very important part of the image management on the internet today. With the increase in number of more and more companies spending huge investments on creating online presence, it is also mandatory to monitor what is being said about you by the majority of the audience.

The techniques that could be used to track the same are as follows:

Follow a defense & attack strategy:

Step 1: Research & Resource Identification

• Track existing assets.
• Track Reviews and Comments.
• Review Mentions.

Step 2: Content Segregation & Optimization

• Tailor made content for platforms.
• Define Target Audience.

Step 3: Content Submission

• Content Marketing Planning.

Step 4: Internet and Social Promotion

• Pick suitable platforms to share the content.

Step 5: Creating search engine dominance

• Share reviews, Invite recommendations.

Step 6: Brand Monitoring

• Setup brand mention alerts.

Internet is the fastest way word of mouth travels today and that is why it is very important to manage the type of negative unsavory efforts to pull down your business.