Best Techniques For Online Reputation Management (ORM)

Online Reputation Management (ORM) is a very important part of the image management on the internet today. With the increase in number of more and more companies spending huge investments on creating online presence, it is also mandatory to monitor what is being said about you by the majority of the audience.

The techniques that could be used to track the same are as follows:

Follow a defense & attack strategy:

Step 1: Research & Resource Identification

• Track existing assets.
• Track Reviews and Comments.
• Review Mentions.

Step 2: Content Segregation & Optimization

• Tailor made content for platforms.
• Define Target Audience.

Step 3: Content Submission

• Content Marketing Planning.

Step 4: Internet and Social Promotion

• Pick suitable platforms to share the content.

Step 5: Creating search engine dominance

• Share reviews, Invite recommendations.

Step 6: Brand Monitoring

• Setup brand mention alerts.

Internet is the fastest way word of mouth travels today and that is why it is very important to manage the type of negative unsavory efforts to pull down your business.

Google Introducing Rich Cards For Mobile SERP

Rich cards are a new Search result format building on the success of rich snippets. Just like rich snippets, rich cards use schema.org structured markup to display content in an even more engaging and visual format, with a focus on providing a better mobile user experience.

For site owners, this is a new opportunity to stand out in Search results and attract more targeted users to your page. For example, if you have a recipe site, you can build a richer preview of your content with a prominent image for each dish. This visual format helps users find what they want right away, so you're getting users who specifically want that especially delicious cookie recipe you have.
We’re starting to show rich cards for two content categories: recipes and movies. They will appear initially on mobile search results in English for google.com. We’re actively experimenting with more opportunities to provide more publishers with a rich preview of their content.
We’ve built a comprehensive set of tools and completely updated our developer documentation to take site owners and developers from initial exploration through implementation to performance monitoring. Explore rich card types and identify where your content fits Browse the new gallery with screenshots and code samples of each markup type. Test and tweak your markup We strongly recommend using JSON-LD in your implementation.

Find out which fields are essential to mark up in order for a rich card to appear. We’ve also listed additional fields that can enhance your rich cards.

See a preview in the revamped Structured Data Testing Tool of how the rich card might appear in Search (currently available for recipes and movies).

Use the the Structured Data Testing Tool to see errors as you tweak your markup in real time.

Source : Google Webmaster Central Blog

DMOZ Has Officially Closed

DMOZ has officially closed after nearly 19 years of humans trying to organize the web.

DMOZ — the Open Directory Project — authoritatively shut today. The move comes three days after the fact than initially arranged. It denote the finish of a period of people attempting to list the whole web.

DMOZ was a venture intended to sort out the web utilizing volunteer human editors and conceived amid a period when an adversary to the prevailing Yahoo Directory was viewed as required. About 19 years after the fact, neither catalog lives, with machine-controlled web crawlers having made them bygone.

Some Useful Information About Search Engine Optimization

SEO is abbreviation of Search Engine Optimization. It is techniques to Rank website on search engine result page. SEO is important for all type of website to promote their business and get traffic on website. The best thing in SEO you need not pay much money on this compare than other marketing techniques. 2nd best things is that SEO is long term marketing strategy without paying much money. Once your website started to rank on first SERP, You need not to worry about traffic. Your website visit is automatically increased. You can stay long time on SERP. Its best and affordable package for all type of business man either small or big.

Website streamlining is major to achievement. Our SEO methodologies will win your site a higher positioning in list items. We'll give a full SEO Keyword rankings report, a third party referencing profile report and recorded page data. Our client centered group will enhance your movement stream and increment deals for your website based operations.

Website design enhancement is the help of internet advertising. We offer our esteemed customers a high caliber and moderate bundle. Surrender the rest over to us as our specialists are prepared on the most recent rules from all significant web search tools, for example, Google, Bing, Yandex and Yahoo.

Pay Per Click (PPC)

PPC (Pay Per Click) is another techniques to promote website on SERP. Its paid service, you need not wait for long time. PPC is good for that who want instant result. In PPC campaign you need not wait for ranking, Once PPC campaign set up successfully, website starts appearing on first search engine result page.

Our methodologies are intended to address the issues of our customers and their economic situation. We give progressive, Pay Per Click benefits that include: Paid Search Ads, Video Advertising, Display Ads, PPC re-marketing and Social Advertising.

We convey comes about that help our customers accomplish their business targets. We deal with our customers' records every day and screen offer costs and spending plans to guarantee that we are expanding ROI.

Our extraordinary outcomes are because of our perplexing and custom fitted approach which incorporates a definite outline of our customer's business and yearnings for Pay Per Click promoting, and an audit of choices highlighting an organized rundown of suggested exercises.

Google: Penguin 3.0 Rollout Still Ongoing

Google says the Thanksgiving ranking shuffle is related to the Penguin 3.0 release from six weeks ago.

Google has confirmed with us that the shifts and changes reported throughout the industry on Thanksgiving day were a result of the Penguin 3.0 refresh that first began rolling out 6-weeks ago.
Google told us in response to what we saw on Thanksgiving day, “the Penguin roll out is ongoing, and this is just the effect of that.”
The interesting part was that Google began the roll out of Penguin 3.0 on October 17, 2014, which was 45 days ago, or over six-weeks ago. For this to still be rolling out is unusual, I would think. In addition, many sites that reported changes on that Thanksgiving, only saw recoveries. Meaning, it looked like somewhat of a reversal of the Penguin 3.0 roll out that happened in October. But the results from what happened over Thanksgiving is still unclear.
The Penguin 3.0 roll out initially impacted about 1% of queries, with this Thanksgiving occurrence, I am not sure how much of that has changed.
In any event, those of you impacted by Penguin 3.0, do let us know if you saw positive or negative changes on or after Thanksgiving Day, November 27th.
Here are dates of all Penguin releases:

• Penguin 1.0 on April 24, 2012 (impacting ~3.1% of queries)
• Penguin 1.1 on May 26, 2012 (impacting less than 0.1%)
• Penguin 1.2 on October 5, 2012 (impacting ~0.3% of queries)
• Penguin 2.0 on May 22, 2013 (impacting 2.3% of queries)
• Penguin 2.1 on Oct. 4, 2013 (impacting around 1% of queries)
• Penguin 3.0 on October 17, 2014 (impacting around 1% of queries)