How to Do Keyword Research for Google Ads Like a Pro

 Chapter 4: Mastering Keyword Research & Targeting

🔍 What Is Keyword Research?

Keyword research involves identifying the terms and phrases that potential customers use when searching for your products or services. Choosing the right keywords is essential for ensuring your ads reach the right audience.

🛠️ Tools for Keyword Research

• Google Keyword Planner (free inside Google Ads dashboard)
• Ubersuggest
• SEMrush / Ahrefs
• Google Trends

🎯 Types of Keywords

• Broad Match: Reaches the widest audience (e.g., women’s shoes)
• Phrase Match: Ads appear for searches containing the keyword phrase (e.g., "women’s running shoes")
• Exact Match: Shows only for exact matches (e.g., [women’s running shoes])
• Negative Keywords: Prevent ads from showing for unwanted terms

🧠 Pro Tips

• Use long-tail keywords to target specific intent
• Analyze competitor keywords
• Group related keywords by ad group

Which Google Ads Campaign Type Is Best for You?

 Chapter 3: Types of Google Ads Campaigns

🌐 1. Search Campaigns

Text ads appear on Google Search results pages when users search relevant keywords.

🌟 2. Display Campaigns

Banner ads shown across the Google Display Network (websites, blogs, apps).

🎥 3. Video Campaigns

Show ads on YouTube (skippable, non-skippable, bumper, and discovery formats).

🛍️ 4. Shopping Campaigns

Ideal for eCommerce. Ads include product images, price, and merchant info.

📱 5. App Campaigns

Promote mobile app installs across Google Play, YouTube, and the Display Network.

🔄 6. Performance Max

Automated campaigns across all Google channels. Great for maximizing conversions with minimal manual setup.

🏢 7. Local Campaigns (Now part of Performance Max)

Promote physical store visits with Google Maps integration.

How to Set Up Your Google Ads Account the Right Way

 Chapter 2: Google Ads Account Setup

📖 Step-by-Step Setup Guide

Setting up your Google Ads account is the first step to running successful campaigns. Here's how you do it:

• Visit ads.google.com and sign in with your Google account.
• Choose your advertising goal: website traffic, leads, brand awareness, etc.
• Create your first campaign or skip to set it up manually later.
• Set your billing country and time zone carefully—these can't be changed later.
• Enter your payment details (credit/debit card or bank transfer).

📅 Understanding the Account Structure

• Account: The top level containing all your campaigns.
• Campaigns: Where you define budget, location, and goals.
• Ad Groups: Organize your ads by themes/keywords.
• Ads & Keywords: Your actual ad copy and search terms.

🔄 Navigating the Interface

Once your account is live, the dashboard includes:

• Overview: Key metrics at a glance
• Campaigns, Ad Groups, Keywords
• Tools: Keyword planner, conversions, audience manager