Which Google Ads Campaign Type Is Best for You?

 Chapter 3: Types of Google Ads Campaigns

🌐 1. Search Campaigns

Text ads appear on Google Search results pages when users search relevant keywords.

🌟 2. Display Campaigns

Banner ads shown across the Google Display Network (websites, blogs, apps).

🎥 3. Video Campaigns

Show ads on YouTube (skippable, non-skippable, bumper, and discovery formats).

🛍️ 4. Shopping Campaigns

Ideal for eCommerce. Ads include product images, price, and merchant info.

📱 5. App Campaigns

Promote mobile app installs across Google Play, YouTube, and the Display Network.

🔄 6. Performance Max

Automated campaigns across all Google channels. Great for maximizing conversions with minimal manual setup.

🏢 7. Local Campaigns (Now part of Performance Max)

Promote physical store visits with Google Maps integration.