How to Set the Right Budget & Bid for Google Ads Success

Chapter 6: Setting Budgets & Bidding Strategies

💰 Budget Types

• Daily Budget: Average daily limit for a campaign
• Shared Budget: Spread across multiple campaigns

🎯 Bidding Strategies

• Manual CPC: You control the bids
• Enhanced CPC: Google adjusts your manual bids to improve conversions
• Target CPA: Pay per conversion goal
• Maximize Clicks/Conversions: Automated bid based on objective

📈 Smart Tips

• Start with manual to learn control, then shift to automation
• Use bid adjustments for devices, locations, times

Writing Google Ads That Get Clicks & Conversions

 Chapter 5: Creating High-Converting Ad Copy

✍️ Anatomy of a Great Ad

• Headline: Capture attention (up to 3, 30-character headlines)
• Description: Entice and inform (up to 2, 90-character descriptions)
• URL Path: Reinforces trust (display URL)

💬 Best Practices

• Use emotional triggers and strong CTAs (e.g., "Shop Now", "Get a Free Quote")
• Incorporate primary keywords
• Match your ad copy with the user’s search intent

📊 A/B Testing

Run multiple versions of your ads to test different headlines, CTAs, or benefits.

How to Do Keyword Research for Google Ads Like a Pro

 Chapter 4: Mastering Keyword Research & Targeting

🔍 What Is Keyword Research?

Keyword research involves identifying the terms and phrases that potential customers use when searching for your products or services. Choosing the right keywords is essential for ensuring your ads reach the right audience.

🛠️ Tools for Keyword Research

• Google Keyword Planner (free inside Google Ads dashboard)
• Ubersuggest
• SEMrush / Ahrefs
• Google Trends

🎯 Types of Keywords

• Broad Match: Reaches the widest audience (e.g., women’s shoes)
• Phrase Match: Ads appear for searches containing the keyword phrase (e.g., "women’s running shoes")
• Exact Match: Shows only for exact matches (e.g., [women’s running shoes])
• Negative Keywords: Prevent ads from showing for unwanted terms

🧠 Pro Tips

• Use long-tail keywords to target specific intent
• Analyze competitor keywords
• Group related keywords by ad group