Writing Google Ads That Get Clicks & Conversions

 Chapter 5: Creating High-Converting Ad Copy

✍️ Anatomy of a Great Ad

• Headline: Capture attention (up to 3, 30-character headlines)
• Description: Entice and inform (up to 2, 90-character descriptions)
• URL Path: Reinforces trust (display URL)

💬 Best Practices

• Use emotional triggers and strong CTAs (e.g., "Shop Now", "Get a Free Quote")
• Incorporate primary keywords
• Match your ad copy with the user’s search intent

📊 A/B Testing

Run multiple versions of your ads to test different headlines, CTAs, or benefits.