How to Set the Right Budget & Bid for Google Ads Success

Chapter 6: Setting Budgets & Bidding Strategies

💰 Budget Types

• Daily Budget: Average daily limit for a campaign
• Shared Budget: Spread across multiple campaigns

🎯 Bidding Strategies

• Manual CPC: You control the bids
• Enhanced CPC: Google adjusts your manual bids to improve conversions
• Target CPA: Pay per conversion goal
• Maximize Clicks/Conversions: Automated bid based on objective

📈 Smart Tips

• Start with manual to learn control, then shift to automation
• Use bid adjustments for devices, locations, times