Avoid These Costly Google Ads Errors

Chapter 14: Common Google Ads Mistakes to Avoid

⚠️ Frequent Mistakes

• Not setting up conversion tracking
• Ignoring Quality Score
• Using broad match without negative keywords
• Poor ad copy that doesn’t match keyword intent
• Sending traffic to irrelevant or slow-loading landing pages
• Forgetting to segment campaigns by intent or theme

✅ How to Avoid Them

• Conduct regular audits
• Set clear goals and align campaigns
• Monitor and optimize weekly

How to Monitor & Improve Google Ads Performance

 Chapter 13: Managing Campaign Performance & Optimization

📈 Key Metrics to Track

• Impressions & Clicks
• Click-Through Rate (CTR)
• Cost Per Click (CPC)
• Quality Score
• Conversions & Conversion Rate
• Return on Ad Spend (ROAS)

🧪 Optimization Tips

• Regularly review your search terms report
• Use negative keywords to eliminate waste
• Split test ads and landing pages
• Adjust bids based on performance by device/location/time
• Use automated rules or scripts for efficiency

Google Ads Audience Targeting Explained: Find Your Ideal Customer

Chapter 12: Audience Targeting Options in Google Ads

🧭 What is Audience Targeting?

Audience targeting allows you to reach specific groups of users based on interests, behaviors, intent, or demographics.

🧑‍💻 Key Targeting Options

• Affinity Audiences: Reach users with general interests
• In-Market Audiences: People actively researching or considering buying
• Custom Audiences: Define your own based on keywords, URLs, apps
• Detailed Demographics: Target by age, gender, parental status, etc.
• Life Events: Like moving, graduating, or getting married
• Similar Audiences: Like lookalike audiences—users similar to converters

⚙️ Placement in Campaigns

Use in:

• Display & Video Campaigns
• Discovery & Performance Max
• Observation vs Targeting settings