Chapter 12: Audience Targeting Options in Google Ads
🧠What is Audience Targeting?
Audience targeting allows you to reach specific groups of users based on interests, behaviors, intent, or demographics.
🧑💻 Key Targeting Options
- Affinity Audiences: Reach users with general interests
- In-Market Audiences: People actively researching or considering buying
- Custom Audiences: Define your own based on keywords, URLs, apps
- Detailed Demographics: Target by age, gender, parental status, etc.
- Life Events: Like moving, graduating, or getting married
- Similar Audiences: Like lookalike audiences—users similar to converters
⚙️ Placement in Campaigns
Use in:
- Display & Video Campaigns
- Discovery & Performance Max
- Observation vs Targeting settings
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