Avoid These Costly Google Ads Errors

Chapter 14: Common Google Ads Mistakes to Avoid

⚠️ Frequent Mistakes

• Not setting up conversion tracking
• Ignoring Quality Score
• Using broad match without negative keywords
• Poor ad copy that doesn’t match keyword intent
• Sending traffic to irrelevant or slow-loading landing pages
• Forgetting to segment campaigns by intent or theme

✅ How to Avoid Them

• Conduct regular audits
• Set clear goals and align campaigns
• Monitor and optimize weekly