Boost Your Ad CTR with Google Ad Extensions

Chapter 8: Using Ad Extensions to Improve Visibility

🧩 What Are Ad Extensions?

Ad extensions add more information to your ads and increase their visibility. They can improve CTR and help dominate the search results page.

📚 Types of Ad Extensions

• Sitelink Extensions: Links to other pages of your website
• Callout Extensions: Highlight offers, services (e.g., "Free Shipping")
• Structured Snippets: Predefined headers like "Services" or "Brands"
• Call Extensions: Add a phone number to your ad
• Location Extensions: Show your business address
• Price Extensions: Highlight product/service pricing
• App Extensions: Promote app downloads

✅ Benefits

• Higher CTR
• Better Ad Rank
• More real estate on the SERP

What is Quality Score & Why It Matters in Google Ads

Chapter 7: Understanding Quality Score & Ad Rank

📊 What is Quality Score?

Quality Score is Google’s rating of the relevance and quality of your ads, keywords, and landing pages. It’s scored from 1 to 10.

🧮 Components of Quality Score

• Expected CTR (Click-Through Rate)
• Ad Relevance (How closely your ad matches user intent)
• Landing Page Experience (Speed, relevance, and usability)

📌 Why It Matters

• A higher QS lowers your CPC
• Improves your Ad Rank (your position in the search results)
• Leads to more impressions at lower costs
• Formula: Ad Rank = Quality Score × Max CPC

💡 How to Improve It

• Write relevant ad copy
• Use targeted keywords
• Optimize landing page UX and load speed

How to Set the Right Budget & Bid for Google Ads Success

Chapter 6: Setting Budgets & Bidding Strategies

💰 Budget Types

• Daily Budget: Average daily limit for a campaign
• Shared Budget: Spread across multiple campaigns

🎯 Bidding Strategies

• Manual CPC: You control the bids
• Enhanced CPC: Google adjusts your manual bids to improve conversions
• Target CPA: Pay per conversion goal
• Maximize Clicks/Conversions: Automated bid based on objective

📈 Smart Tips

• Start with manual to learn control, then shift to automation
• Use bid adjustments for devices, locations, times