What is Quality Score & Why It Matters in Google Ads

Chapter 7: Understanding Quality Score & Ad Rank

📊 What is Quality Score?

Quality Score is Google’s rating of the relevance and quality of your ads, keywords, and landing pages. It’s scored from 1 to 10.

🧮 Components of Quality Score

• Expected CTR (Click-Through Rate)
• Ad Relevance (How closely your ad matches user intent)
• Landing Page Experience (Speed, relevance, and usability)

📌 Why It Matters

• A higher QS lowers your CPC
• Improves your Ad Rank (your position in the search results)
• Leads to more impressions at lower costs
• Formula: Ad Rank = Quality Score × Max CPC

💡 How to Improve It

• Write relevant ad copy
• Use targeted keywords
• Optimize landing page UX and load speed