Chapter 8: Using Ad Extensions to Improve Visibility
🧩 What Are Ad Extensions?
Ad extensions add more information to your ads and increase their visibility. They can improve CTR and help dominate the search results page.
📚 Types of Ad Extensions
- Sitelink Extensions: Links to other pages of your website
- Callout Extensions: Highlight offers, services (e.g., "Free Shipping")
- Structured Snippets: Predefined headers like "Services" or "Brands"
- Call Extensions: Add a phone number to your ad
- Location Extensions: Show your business address
- Price Extensions: Highlight product/service pricing
- App Extensions: Promote app downloads
✅ Benefits
- Higher CTR
- Better Ad Rank
- More real estate on the SERP
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