Chapter 15: Advanced Strategies & Scaling Your Google Ads
🔝 Advanced Tactics
- Performance Max Campaigns: Use machine learning to automate across all channels
- Geo-Fencing: Target users based on specific physical locations
- Dayparting: Schedule ads by time of day for peak ROI
- Audience Layering: Combine multiple targeting types
- Use of Scripts: Automate bid adjustments, alerts, and optimizations
🚀 Scaling Strategies
- Replicate high-performing campaigns to new markets or geographies
- Increase budget gradually while monitoring ROAS
- Expand to YouTube, Display, Discovery, and Shopping if relevant
Chapter 14: Common Google Ads Mistakes to Avoid
⚠️ Frequent Mistakes
- Not setting up conversion tracking
- Ignoring Quality Score
- Using broad match without negative keywords
- Poor ad copy that doesn’t match keyword intent
- Sending traffic to irrelevant or slow-loading landing pages
- Forgetting to segment campaigns by intent or theme
✅ How to Avoid Them
- Conduct regular audits
- Set clear goals and align campaigns
- Monitor and optimize weekly
Chapter 13: Managing Campaign Performance & Optimization
📈 Key Metrics to Track
- Impressions & Clicks
- Click-Through Rate (CTR)
- Cost Per Click (CPC)
- Quality Score
- Conversions & Conversion Rate
- Return on Ad Spend (ROAS)
🧪 Optimization Tips
- Regularly review your search terms report
- Use negative keywords to eliminate waste
- Split test ads and landing pages
- Adjust bids based on performance by device/location/time
- Use automated rules or scripts for efficiency
