Take Your Google Ads to the Next Level: Advanced Tactics

Chapter 15: Advanced Strategies & Scaling Your Google Ads

🔝 Advanced Tactics

• Performance Max Campaigns: Use machine learning to automate across all channels
• Geo-Fencing: Target users based on specific physical locations
• Dayparting: Schedule ads by time of day for peak ROI
• Audience Layering: Combine multiple targeting types
• Use of Scripts: Automate bid adjustments, alerts, and optimizations

🚀 Scaling Strategies

• Replicate high-performing campaigns to new markets or geographies
• Increase budget gradually while monitoring ROAS
• Expand to YouTube, Display, Discovery, and Shopping if relevant