Chapter 10: Conversion Tracking & Analytics
🎯 What is Conversion Tracking?
Conversion tracking lets you measure what happens after someone clicks your ad—whether they made a purchase, signed up, called your business, or took another valuable action.
🛠️ How to Set It Up
- Go to Google Ads dashboard > Tools & Settings > Conversions
- Choose conversion source: website, phone calls, app, or import
- Add the tracking code (Global Site Tag + Event Snippet) to your website or use Google Tag Manager
📊 Key Metrics to Monitor
- Conversions
- Cost per Conversion (CPA)
- Conversion Rate (%)
- Value per Conversion
🔗 Integrate with Google Analytics
- Link your Google Ads and GA4 accounts
- View behavioral data like bounce rates and session duration
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