Chapter 11: Remarketing Strategies in Google Ads
🔁 What is Remarketing?
Remarketing lets you show ads to users who’ve previously visited your website, app, or interacted with your content but didn’t convert.
🧠 Why Use Remarketing?
- Stay top-of-mind with warm leads
- Increase conversions with tailored messaging
- Improve ROI by targeting an already interested audience
📋 Types of Remarketing
- Standard Remarketing: Display ads to past website visitors
- Dynamic Remarketing: Show product-specific ads
- Remarketing Lists for Search Ads (RLSA)
- Video Remarketing: Target YouTube viewers
- Customer Match: Upload your email list
🛠️ How to Set Up
- Add the global remarketing tag to your site
- Create audience segments in Audience Manager
- Target those lists in your campaigns
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